Top updates from 2024
November 2024
- Contentcontentful.com
How (and why) to tie your personalization strategy to revenue goals
Personalization remains a critical yet underutilized strategy for driving revenue, with 63% of digital marketing executives struggling to implement it effectively. While 71% of customers expect person…
- Contentcontentful.com
Everything you need to know about personalization at scale
Personalization at scale has become a critical competitive necessity, with companies excelling in this area generating 40% more revenue than average players and unlocking over $1 trillion in potential…
- Contentcontentful.com
7 effective ways of using website content personalization to create compelling customer experiences
The article highlights the growing importance of website content personalization as a critical strategy for businesses to differentiate themselves in a competitive digital landscape. It emphasizes tha…
October 2024
- Executivecontentful.com
Contentful Appoints Elizabeth Maxson as Chief Marketing Officer
Contentful has appointed Elizabeth Maxson as its new Chief Marketing Officer (CMO), effective October 17, 2024. Maxson, formerly CMO of Tableau (a Salesforce company), brings nearly two decades of int…
August 2024
- Acquisitioncontentful.com
Contentful Signs Definitive Agreement to Acquire Ninetailed
Contentful has signed a definitive agreement to acquire Ninetailed, a Berlin-based leader in structured content personalization and experimentation. This acquisition aims to accelerate Contentful’s AI…
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