Contently
14 tracked updates · 2025
12 CONTENT MARKETING·1 content pieces
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The average enterprise marketing team juggles more than a dozen different tools for content creation, management, and distribution. One platform for ideation, another for collaboration, a third for as…
Marketers have a new buzzword to either salivate or lose sleep over: entities . Not KPIs, not personas— entities. We know it sounds vaguely like the plot of a sci-fi film about sentient databases. But…
You Google a question your buyer asks all the time. Instead of ten blue links, you get an AI Overview with a tidy paragraph and a few citations. You try the same query in ChatGPT or Perplexity and wat…
In 2025, short-form video has become a critical tool for B2B brands to amplify thought leadership and extend the reach of their content. The shift reflects broader consumer behavior, where 20-second c…
The half-life of online culture is shrinking, and marketing teams stuck on quarterly calendars are struggling to keep up. Case in point: A random audio clip on TikTok goes from niche ditty to global m…
Remember when the “I’m Feeling Lucky” button was Google’s biggest gamble? Now, it’s their entire business model, and your traffic is the casino’s take. Your best-performing article still r…
It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a pos…
When I first started working in content marketing 15 years ago, the scope of what that work entailed was relatively narrow: blog posts, website copy, email newsletters, and the occasional e-book or od…
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably…
You’re researching enterprise security solutions and stumble upon two articles. One’s bylined by “AcmeCorp Marketing Team.” The other’s authored by a CISO at a Fortune 500 comp…
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines . The fallout was sw…
RIP, Google’s ten blue links. You weren’t perfect, but at least you were predictable. Google’s new AI Mode , currently in the midst of a phased rollout, is likely the beginning of th…
Is SEO dead? In March, I argued it was dying. Now leading VC firms like a16z are making the same case . The foundation of the $80 billion SEO market is cracking and something new is being born: LLM Op…
It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to produce, two newsletters to ship…
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