Semrush
15 tracked updates · January 2025
4 content pieces·4 feature updates·1 new integrations·1 technical updates
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Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…
Google Analytics 4 (GA4) introduced a new 'AI Assistant' channel in Default Channel Group reports to automatically track and classify traffic from AI assistants. The update assigns a new 'ai-assistant…
AI tools like ChatGPT and Google AI Mode are reshaping buying decisions but leave no trace in analytics, creating a 'dark traffic' attribution gap. Query fan-out and agentic commerce further obscure i…
Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…
Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…
Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…
Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…
AI tools like ChatGPT and Google AI Overviews often spread misinformation about brands due to outdated or conflicting third-party sources. Semrush introduces its AI Visibility Toolkit to monitor and c…
The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…
Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …
Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…
Semrush revealed it nearly tripled its AI share of voice from 13% to 32% in one month by implementing a new LLM visibility strategy using its own Enterprise AIO toolkit. The approach focused on bottom…
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