What Semrush shipped in January 2025

Google E-E-A-T: What it is & how it affects SEO

GA4 adds AI Assistant channel for referral tracking

Google Analytics 4 (GA4) introduced a new 'AI Assistant' channel in Default Channel Group reports to automatically track and classify traffic from AI assistants. The update assigns a new 'ai-assistant…

Brand Mentions: Complete Guide to Tracking, Measuring & Optimizing

Brand mentions—any online reference to a company, product, or service—directly influence search visibility, AI recommendations, and audience perception. Linked mentions drive referral traffic and SEO,…

Agentic search: How AI agents will decide which brands get found

Search is undergoing a fundamental shift with the rise of agentic search, where AI agents no longer just retrieve information but actively research, evaluate, compare, and even take action on behalf o…

What is SEO? A complete guide to search engine optimization

Fintech AI search case study: 4 lessons from Wise.com

Semrush’s blog post examines how Wise.com leads in AI search visibility within fintech, outperforming competitors like PayPal and Remitly. The analysis highlights Wise’s strong SEO, data-driven pages,…

Google completes its June 2026 spam update rollout

Ecommerce AI SEO: How to optimize online stores for LLMs

AI systems now retrieve, compare, and purchase products directly, bypassing traditional search results. Ecommerce brands must optimize for AI crawlers, deepen product schema, and enable agentic commer…

How to turn Claude Code into your SEO analyst (with Semrush data)

Semrush launched an MCP (Model Context Protocol) integration allowing Claude Code to access Semrush’s competitive intelligence data directly. This enables users to build live SEO dashboards combining …

Google brings Preferred Sources to AI Overviews and AI Mode

Google to add AI performance report to Merchant Center

Google introduced a new AI performance insights report in Merchant Center to track visibility across AI-powered shopping experiences like AI Mode and Gemini. The report, rolling out in select countrie…

Attribution gap in agentic search: how to close it

AI tools like ChatGPT and Google AI Mode are reshaping buying decisions but leave no trace in analytics, creating a 'dark traffic' attribution gap. Query fan-out and agentic commerce further obscure i…

What are URL parameters? A guide on how to use them

How to decide which AI search prompts to track

How to find and fix what AI gets wrong about your brand

AI tools like ChatGPT and Google AI Overviews often spread misinformation about brands due to outdated or conflicting third-party sources. Semrush introduces its AI Visibility Toolkit to monitor and c…

Link Building for SEO: A Guide to the Basics

The article explains link building as a critical SEO strategy where acquiring high-quality backlinks from authoritative and relevant websites can significantly boost organic search rankings. Google tr…

12 SEO writing tips to earn visibility [2026]

Google’s Universal Commerce Protocol capabilities expand to main SERP

Google’s Universal Commerce Protocol (UCP) now enables direct purchases from search results via a 'Buy' button, initially visible only for Wayfair listings. The feature leverages Google Pay and retail…

What is prompt tracking? (+ 4 prompt types to track)

Semrush defines prompt tracking as monitoring AI system inputs and outputs to assess how brands are represented during customer decision moments. It introduces a prompt portfolio framework with four t…

How to do YouTube keyword research: A complete 2026 guide

What is a lead generation funnel? And how to build one

How to measure and report on AI search visibility (what actually matters)

Google Search expands agentic capabilities with information agents and Universal Cart

Google introduced information agents that continuously monitor the web for users and Universal Cart, a unified shopping hub aggregating products from multiple retailers. Both roll out this summer, wit…

How to optimize for the agentic web: a guide for marketers

The agentic web enables AI tools like ChatGPT and Perplexity to browse, evaluate, and act on websites on behalf of users, changing how brands are discovered and chosen. Businesses must optimize their …

How to do an SEO competitor analysis [+ template]

I rebuilt our content update pipeline in Claude Code. Here's why.

Semrush replaced an n8n-based workflow with a Claude Code agent to automate research and drafting for updating thousands of blog posts. The new pipeline produces consistent, high-quality drafts that a…

Google research reveals pattern-level AI video spam detection

Google published research on S-CTS, a system detecting coordinated AI-generated video spam clusters rather than individual posts. The approach targets shared infrastructure signals and publishing patt…

How We're Driving LLM Visibility at Semrush

Semrush revealed it nearly tripled its AI share of voice from 13% to 32% in one month by implementing a new LLM visibility strategy using its own Enterprise AIO toolkit. The approach focused on bottom…