What SimpleTexting shipped in March 2026

Gen Z vs. Millennials: How they prefer to be messaged by brands

New data: The #1 reason customers unsubscribe from texts (and how to avoid It)

A survey of 1,400 Gen Z and Millennials found 44% unsubscribe from brand texts due to excessive frequency, with 90% preferring one message per week or less. The post advises setting clear opt-in expec…

Are you texting like it’s 2016? 4 outdated SMS tactics to ditch immediately

SimpleTexting’s 2026 SMS Marketing Statistics Report reveals 86% of consumers now opt into business texts, shifting expectations toward two-way messaging, personalization, and reduced frequency. The p…