Top updates from 2026
October 2026
- Discontinuedxyn.sony.net
XYN Motion Studio is now discontinued
Product was in stock, now marked as discontinued.
September 2026
- electronics.sony.com
FE 600mm F6.3 GM OSS
Sony introduced the FE 600mm F6.3 GM OSS, a compact 600mm prime lens weighing 995g with advanced G Master optics and AF, enabling handheld super-telephoto shooting. Priced at $3,699.99, it targets wil…
- Launchalphauniverse.com
Sony Electronics Announces New 400mm & 600mm G Master Super-Telephoto Prime Lenses, The Lightest In Their Class
Sony introduced two new G Master super-telephoto prime lenses—the FE 400mm F4.5 GM OSS and FE 600mm F6.3 GM OSS—weighing approximately 994g and 995g respectively, making them the lightest in their cla…
- electronics.sony.com
FE 8-14mm F3.5 Fisheye G
Sony introduced the FE 8-14mm F3.5 Fisheye G lens, its first E-mount fisheye zoom, priced at $1,599.99. The lens covers full-frame circular to diagonal fisheye in one unit, supporting stills, movies, …
- electronics.sony.com
ULT POWER SOUND™series | ULT TOWER MAX Party Speaker
Sony introduced the ULT TOWER MAX Party Speaker, priced at $1,499.99, featuring 360° party sound, integrated lighting, and DJ inputs (XLR, RCA, USB Type-C). Co-created with hip-hop producers, it targe…
- arc-beyond.org
TAIDO Project Creates First Major Animation Co-Production Linking Japanese and African Studios
Toei Animation and Nigerian studio CR Motion+ agreed to jointly produce an animated short film, marking the first major Japan-Africa co-production. The collaboration stems from the TAIDO Project, an A…
- Partnershipsony.co.jp
Sony Enhances the World Athletics Ultimate Championship Experience through a Range of Technologies as an Official Global Partner
Sony will serve as an Official Global Partner for the inaugural World Athletics Ultimate Championship in Budapest (Sept 11–13, 2026), deploying Alpha cameras, Hawk-Eye replay systems, and optical trac…
- sony.co.jp
Sony and World Athletics Bring Broadcast Innovation to Lifeat Inaugural World Athletics Ultimate Championship
Sony and World Athletics unveiled a partnership to introduce Sony’s optical tracking technology at the inaugural World Athletics Ultimate Championship in Budapest, Hungary (Sept 11-13, 2026). The tech…
- Launchelectronics.sony.com
WH-CH530 Wireless Headphones with Microphone | Coral
Sony introduced the WH-CH530 wireless headphones in six colors, including Coral, featuring up to 55-hour battery life, AI noise reduction for calls, lightweight on-ear design, and quick charging. Pric…
- Launchelectronics.sony.com
WH-1000XM4C Wireless Noise Cancelling Headphones | Lavender (M4 2nd Gen)
Sony introduced the WH-1000XM4C, a second-generation model in its 1000X Series, featuring enhanced sound customization, lightweight comfort, and foldable design. Priced at $299.99, the headphones offe…
- Partnershipsony-semicon.com
News Releases
Sony Semiconductor Solutions and Aramco signed a non-binding MoU to collaborate on AI-powered industrial solutions, combining Sony’s sensing and edge AI technologies with Aramco’s industrial data and …
- Restockxyn.sony.net
XYN Motion Studio is back in stock
Previously discontinued, now available again.
August 2026
- sony.co.uk
Xperia 10 VIII | Shutter Button | Stereo Speakers | Smartphones | Sony UK
Sony unveiled the Xperia 10 VIII, featuring a 50% brighter display, 120Hz refresh rate, and AI-powered Google tools like Circle to Search and Magic Editor. The device offers up to 2 days of battery li…
- electronics.sony.com
WH-1000XM6 Best Wireless Noise Cancelling Headphones | Olive Gray
Sony introduced the WH-1000XM6 wireless noise-cancelling headphones in a new Olive Gray color, featuring a 7x faster HD Noise Cancelling Processor QN3, improved real-time noise cancellation, sound qua…
July 2026
- Contentsony.com
[Sony Design] New article: Harmonic Presence - BRAVIA TV/home theater system design concept
Sony Design introduces 'Harmonic Presence,' a design concept for BRAVIA TVs and home theater systems, emphasizing aesthetic and functional harmony.
- Launchelectronics.sony.com
RX10 V Premium 25x High-zoom Camera
Sony introduced the RX10 V Premium, a 25x optical zoom compact camera featuring a 20.1MP 1.0-type Exmor RS sensor, BIONZ XR processor, and AI-powered Real-time Recognition AF. Priced at $2,299.99, it …
- Launchelectronics.sony.com
BRAVIA 7 II 65” Class True RGB 4K HDR Google TV with Gemini (2026)
Sony introduced the BRAVIA 7 II 65” Class True RGB 4K HDR Google TV with Gemini (2026), featuring True RGB technology for vivid color and wide-angle viewing. The TV is priced at $1,999.99 (down from $…
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