Top updates from 2024
December 2024
- trafficguard.ai
Maximising ROAS in eCommerce with Multi-Channel Bot Detection
TrafficGuard’s blog details how bots inflate ad spend waste in eCommerce via click farms, scraper bots, and inventory hoarding, distorting CTR, conversion rates, and CAC. The post introduces TrafficGu…
- trafficguard.ai
Optimising Ad Spend in Sports Betting with TrafficGuard's Geo-Targeting
TrafficGuard introduced advanced geo-targeting technology to combat ad fraud in sports betting, including IP geolocation analysis, device fingerprinting, and real-time bid optimization. The solution t…
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