What Vercel shipped in 2025

Introducing vercel.ts: Programmatic project configuration

Vercel has introduced vercel.ts, a new TypeScript-based configuration file that enhances project configuration with type safety, dynamic logic, and improved developer experience. This update allows de…

Self-driving infrastructure

Vercel has introduced Vercel Agent, a step towards fully autonomous cloud operations, marking a significant shift in how applications are managed in production. This new feature continuously observes …

Nous Research case study: BotID blocked 3,000% traffic spike during free Hermes inference promotion

Nous Research faced automated abuse during a free Hermes LLM inference promotion, leading to wasted compute and inflated bills despite Cloudflare Turnstile. After adopting Vercel BotID Deep Analysis, …

Vercel updates OIDC federation with helper libraries and token claims

Vercel introduced helper libraries (@vercel/oidc and @vercel/oidc-aws-credentials-provider) to simplify exchanging OIDC tokens for short-lived cloud credentials, including AWS and Azure support. The O…

ChatGPT apps support on Vercel

Vercel has introduced support for building and deploying ChatGPT apps directly on its platform. This new capability allows developers to integrate custom UI components and functionality within ChatGPT…

Vercel customer story: Rox scales AI agents with Vercel for revenue OS

Rox, a revenue operating system provider, built its AI-powered platform on Vercel to ship features weekly, scale globally, and deliver fast experiences. Using Vercel’s edge network, serverless functio…

Helly Hansen migrates to Vercel and Next.js, driving 80% Black Friday growth

Helly Hansen, a 150-year-old outdoor apparel brand, migrated from Adobe Commerce PWA to Next.js and Vercel to address severe performance issues. The move improved Core Web Vitals from red to green, re…

Helly Hansen drives 80% Black Friday growth after migrating to Vercel and Next.js

Helly Hansen, a 150-year-old outdoor apparel brand, migrated from Adobe Commerce PWA to Next.js and Vercel, improving Core Web Vitals from red to green, reducing load times from over 4 seconds to 1.8-…

Vercel unveils Open SDK strategy to counter lock-in concerns

Vercel announced an 'Open SDK' strategy on September 3, 2025, committing to build frameworks, SDKs, and tools in the open with permissive licenses, avoid lock-in, and ensure portability across platfor…

Code and Theory cuts prototyping time by 75% using Vercel’s v0

Code and Theory, a digital agency, reduced time-to-prototype by 75% and deployment timelines by 50-75% using Vercel’s v0, replacing traditional requirement documents with prompt-driven workflows. The …

Ready.net cuts feature delivery time in half using Vercel’s v0

Ready.net, a utility financing platform, reduced feature delivery time by 50% and improved UX designer productivity by 30% by adopting Vercel’s v0 to streamline ideation, validation, and prototype han…

Featured articles

Vercel has introduced the AI Cloud, a unified platform designed to help developers build AI features and applications with flexibility, speed, and security. This platform is a response to the evolving…

Vercel has announced that NuxtLabs, the creators of the Nuxt fullstack web framework and Nitro server runtime, are joining the company. Nuxt is widely used by developers and large companies, with over

Vercel Introduces Active CPU Pricing for Fluid Compute

Vercel introduced Active CPU pricing for its Fluid compute platform, a new model that charges for CPU usage only when code is actively executing, addressing inefficiencies in traditional serverless an…

Vapi migrates MCP server to Vercel for AI agent tooling

Vapi rebuilt their Model Context Protocol (MCP) server on Vercel to support real-time voice agent workflows, enabling agent creation, testing, and transcript analysis. The migration leveraged Vercel’s…

Consensys migrates MetaMask.io to Vercel and Next.js for performance gains

Consensys rebuilt MetaMask.io using Vercel and Next.js with SSR, replacing a static site on GitHub Pages to enable dynamic content, faster deployments, and improved scalability. The migration improved…

Enhanced Builds now have double the compute

Vercel has doubled the compute capacity for its Enhanced Builds feature, a premium offering available exclusively to Enterprise customers. This upgrade is designed to accelerate performance for large …

Vercel enables GitHub Actions triggers with enriched deployment data

Vercel introduced a new integration allowing GitHub Actions workflows to be triggered by deployment events with enriched JSON payloads via `repository_dispatch`, replacing the limited `deployment_stat…

PAIGE boosts Black Friday revenue 22% with Shopify, Next.js, and Vercel

PAIGE, a denim retailer, replaced a complex headless stack with Shopify, Next.js, and Vercel, achieving a 22% revenue lift and 76% higher conversion rates during Black Friday. The new stack eliminated…

PAIGE boosts revenue 22% with Shopify, Next.js, and Vercel

PAIGE, a denim retailer, overhauled its ecommerce stack from Commercetools/Angular to Shopify, Next.js, and Vercel, cutting complexity and boosting Black Friday revenue by 22% and conversion rates by …