What Whoop shipped in July 2026

Pricing change detected for Whoop

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% discount for eligible users - WHOOP Peak (Annual): allowance changed from 1 device + WHOOP app access to 1 device - WHOOP Life…

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% discount for eligible military, first responders, and nurses - WHOOP Peak (Annual): now includes 1 device + WHOOP app access -

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% off for eligible users - WHOOP Life (Annual): promotion changed — 10% off for eligible users

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% discount for eligible users (military, first responders, nurses) - WHOOP Life (Annual): promotion changed — 10% discount for e

WHOOP Names Kyle Leahy Chief Commercial Officer to Scale Premium Distribution and Drive Growth

WHOOP named Kyle Leahy Chief Commercial Officer to lead global wholesale, retail, partnerships, enterprise, and healthcare go-to-market strategy. Leahy, former Glossier CEO and Cole Haan executive, wi…

WHOOP appointed Kyle Leahy as Chief Commercial Officer to lead global wholesale, retail, partnerships, enterprise, and healthcare go-to-market strategy. Leahy, former Glossier CEO and Cole Haan execut

Pricing updated for Whoop: - WHOOP Peak (Annual): allowance changed from 1 membership to 1 device - WHOOP Life (Annual): allowance changed from 1 membership to 1 device

Pricing updated for Whoop: - WHOOP Peak (Annual): allowance changed from 1 device to 1 membership - WHOOP Life (Annual): annual price $399/mo → $33

WHOOP Teams Up with Robinhood on New Member Benefit

WHOOP and Robinhood announced a partnership granting Robinhood Platinum Card cardholders a complimentary annual WHOOP Peak membership, including a device valued at up to $239. The offer is available t…

WHOOP Names Dr. Ami Bhatt as Chief Medical Officer

WHOOP appointed Dr. Ami Bhatt, a cardiologist and digital health leader, as Chief Medical Officer to accelerate its expansion into consumer health and regulated healthcare. Her role will shape WHOOP’s…

WHOOP named Dr. Ami Bhatt, a cardiologist and digital health leader, as its new Chief Medical Officer to expand its consumer health and regulated healthcare presence. Her role will shape WHOOP’s strat

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% discount for eligible users - WHOOP Life (Annual): promotion changed — 10% discount for eligible users

Pricing updated for Whoop: - WHOOP Peak (Annual): promotion changed — 10% discount for eligible users (military, first responders, nurses) - WHOOP

Pricing updated for Whoop: - WHOOP Life (Annual): annual price $399/mo → $33.25/mo

Pricing updated for Whoop: - Plan features or structure changed

WHOOP Names Kristen Moss its First Chief Communications Officer as Company Enters Next Phase of Global Growth

WHOOP named Kristen Moss its first Chief Communications Officer to lead global communications as the company scales beyond 3 million members and expands its human performance mission. Moss joins from …

New WHOOP Study Finds Reductions in Tobacco Use Are Associated With Better Sleep and Cardiovascular Health

A WHOOP study of 12,678 members over 72 weeks found tobacco use declined from 55.1% to 27.2% daily usage, with 28.2% quitting entirely. Reduced tobacco use correlated with lower resting heart rate, re…

A WHOOP study of 12,678 members over 72 weeks found that reducing tobacco use correlated with lower resting heart rate, respiratory rate, and 12.5 more minutes of sleep per night. Daily tobacco use dr

WHOOP Names Dirk-Jan "DJ" van Hameren Chief Marketing Officer as Member Base Surpasses 3 Million

WHOOP appointed Dirk-Jan 'DJ' van Hameren as Chief Marketing Officer, tapping the former Nike Global CMO and two-time Olympian to lead global brand expansion. The hire coincides with WHOOP surpassing …

WHOOP named Dirk-Jan 'DJ' van Hameren as its new Chief Marketing Officer, bringing over 30 years of marketing leadership from Nike. The appointment coincides with WHOOP surpassing 3 million members gl

Pricing discovered for Whoop

Pricing updated for Whoop: - New tier: WHOOP Peak (Annual) (Custom pricing) - New tier: WHOOP Life (Annual) (Custom pricing)