- Eventoptimizely.com
Optimizely Digital Summit 2026, Sydney
Optimizely revealed plans for its Digital Summit Sydney 2026 on August 13, 2026, at ILUMINA in Sydney. The event will focus on AI and experimentation in digital experiences, featuring keynotes, breako…
- Featureoptimizely.com
Why Optimizely CMS 13 Isn't Just Another Website Update
Optimizely CMS 13 launches with Optimizely Graph for flexible content layering and Opal, an AI assistant for faster content discovery and reuse. The update targets marketers by simplifying workflows, …
- Featureoptimizely.com
Be the Conductor: Agentic Email Marketing in Practice
Optimizely introduced Opal, an agentic marketing platform that replaces manual prompt-based AI with a system of six specialized AI agents (Idea Generator, Content Creator, Optimizer, Campaign Planner,…
- Contentoptimizely.com
AI Agents and a Governance Question
Optimizely’s article emphasizes the critical role of governance for AI agents in marketing, highlighting risks of unchecked autonomy and the need for context, data residency, and EU AI Act compliance.…
- Contentoptimizely.com
The Success Formula for AI Agents: Proof Over Hype
Optimizely warns that over 40% of agentic AI projects will fail by 2027 due to cost, unclear value, and lack of control. The article advises marketers to demand concrete metrics, maturity-level clarit…
- Contentoptimizely.com
The invisible colleague: Why AI agents will become your new favorite marketing team member
Optimizely argues that AI agents—not more tools—are the solution to modern marketing bottlenecks like coordination delays and creative time constraints. It introduces AI agents as active, goal-oriente…
- Contentoptimizely.com
The art of asking the right question: Why prompt engineering is the new strategic superpower in marketing
Optimizely argues that prompt engineering is now a critical marketing skill, transforming AI from a generic text generator into a productivity multiplier. The article explains how LLMs work statistica…
- Contentoptimizely.com
Token Economics: The New P&L Line Item Every C-Suite Must Master
Optimizely’s CEO argues that token consumption—LLMs’ fundamental cost driver—must become a managed P&L line item, introducing Return on Token (RoT) as a critical KPI. The article advocates for LLM-agn…
- Contentoptimizely.com
The dream of 1:1 personalization is finally coming true
Optimizely argues that agentic AI now enables true 1:1 personalization in email marketing, replacing outdated segment-based approaches. The shift from generative AI to autonomous AI agents promises up…
- Featureoptimizely.com
Opal-Workflows: Von der Kampagnenidee zum Reporting-Summary
Opal launched a six-agent workflow automating marketing campaigns from idea generation to reporting summary in 1–2 minutes. Instructions ensure brand consistency, while agents handle content creation,…
- Featureoptimizely.com
Opal Experimentation University graduation stories: Class of July '26
Opal's July 2026 Experimentation University cohort of 62 marketers built 91 AI agents in five days, with the total now reaching 178 across participants' accounts. Agents addressed common experimentati…
- Contentoptimizely.com
Three quarters of marketers say the industry is stuck in ‘survival mode’
Optimizely’s new report reveals 74% of UK marketers feel trapped in reactive execution, with 64% spending most time on short-term tasks instead of long-term planning. The findings highlight inefficien…
- Contentoptimizely.com
The Invisible AI Trap: Why ambient AI is holding back enterprise adoption
Optimizely contends that ambient AI—designed to be invisible—fails in enterprise contexts due to lack of user feedback and trust. The company highlights its Opal platform as a counterexample, where pr…
- Featureoptimizely.com
Opal in der Praxis: Was Agenten im Marketing-Alltag wirklich leisten
Optimizely launched three AI agents to automate marketing tasks: a Subject Ideation Agent generating campaign-aligned email subject lines in under 30 seconds, an E-Mail Optimization Agent auditing ema…
- Eventoptimizely.com
[Webinar] The Higher Ed Digital Playbook
Optimizely is hosting a webinar featuring Charles Sturt University and Drumline Digital to discuss how CSU improved digital experiences and enrollment without increasing ad spend. The session highligh…
- Contentoptimizely.com
Beyond evals: Why AI agents need behavorial guardrails, not just output checks
Optimizely’s Opal team argues that trust in autonomous AI agents is declining due to lack of real-time behavioral monitoring, not just output evaluations. They propose a 'Learn-Observe-Enforce-Rescue'…
- Eventoptimizely.com
After Hours at the Stockroom
Optimizely is hosting an exclusive speakeasy-style reception at The Stockroom in Orlando on July 14, 2026, from 7:00–9:00 PM EDT. The event offers cocktails, light bites, and networking for industry p…
- Contentoptimizely.com
The marketing org got weird, in the best way possible
Optimizely publishes a thought leadership article exploring unconventional marketing organizational structures and their benefits.
- optimizely.com
Optimizely Summer '26 product roadmap
Optimizely will host a virtual event on July 9, 2026, unveiling its Summer '26 product roadmap. Highlights include AI-driven features like Virtual Teammates, agentic CMS, and AI-managed content operat…
- Eventoptimizely.com
CAB Meeting at AD Summit
Optimizely is hosting a Customer Advisory Board (CAB) meeting at the AD Summit in Orlando on July 13, 2026, to discuss AI’s impact on B2B configured commerce. The event targets engaged customers for c…
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