Ce que Optimizely a publié en septembre 2026

Introducing Mark-Bench: The marketing AI benchmark we built because one didn't exist

Optimizely introduced Mark-Bench, a first-of-its-kind standardized benchmark to evaluate AI performance across 17 marketing domains and 285+ tasks. Designed to address subjectivity and gaming risks, i…

Meet the Agent: Email Content Translation

Optimizely introduced an AI agent, @email_content_translation, that automates full email translation in Optimizely Campaign, including subject lines, preview text, body copy, and image alt-text. Users…

What's new in Optimizely Experience Optimization: September 30, 2026

Optimizely shipped a major update to its Experience Optimization platform, introducing AI-powered personalization (Contextual Multi-Armed Bandits), two new stats engines (Fixed Horizon and Bayesian), …

Meet the Agent: Email Optimization

Optimizely introduced an Email Optimization Agent in its Mark AI platform to provide expert-level feedback on newsletters before sending. The agent evaluates readability, engagement, visual appeal, an…

How to choose a personalization platform

Optimizely released a buyer’s guide arguing that modern personalization platforms must prove ROI through automated holdbacks, warehouse-native analytics, and AI-driven decisioning—not just rule-based …

Optimizely Brand Launch Sizzle Reel

Optimizely announced a rebrand positioning itself as 'the AI Platform for Marketing,' emphasizing its mission to help marketers create and optimize digital experiences. The change is highlighted in a …

What's new in Optimizely Agent Platform: September 2026

Optimizely launched five role-based AI Virtual Teammates (CRO Manager, Personalization Strategist, SEO & AI Search Analyst, Marketing Analyst, Chief of Staff) and real-time messaging inside its Agent …

AI in B2B commerce: vision to execution in two episodes

Optimizely launched a free two-part webinar series exploring how agentic AI is transforming B2B commerce, with sessions on designing for an AI-first future and practical AI optimization strategies for…

Mastering AI Prompting

Optimizely published an on-demand webinar titled 'Mastering AI Prompting' on September 28, 2026, led by Senior Business Consultant Karl Siebenhütter. The session covers AI prompting fundamentals, adva…

Your marketers shouldn't have to be token economists

Optimizely highlights the challenge of AI token economics, citing cases like Uber and ServiceNow burning through AI budgets rapidly despite governance tools. The article introduces Optimizely Mark, th…

When product met marketing: We watched. We took notes. We built.

Optimizely built AI Virtual Teammates—role-based AI collaborators for marketers—after months of immersive research with content teams, web managers, and ABM specialists. The product avoids auto-genera…

Using AI for content optimization: Dos and don'ts

Optimizely published a guide on using AI for content optimization, emphasizing strategic collaboration between AI and human marketers. It highlights dos (data analysis, personalization, translations) …

Opal University graduation stories: Class of April '26

Opal University’s April 2026 cohort of 51 builders from 40+ companies demonstrated how AI agents can automate marketing experimentation workflows in just five days. Graduates like Michael Richter (Rob…

Sweet talking C-suite: How to speak CFO

Optimizely published a guide teaching marketers to frame AI tooling pitches in CFO-friendly terms like ROI, payback period, and cost of inaction. The post highlights a Forrester study claiming Optimiz…

How to host a virtual experiment ideation session

Optimizely published a step-by-step guide on its Field Notes blog for hosting virtual experiment ideation sessions to boost creativity in A/B testing programs. The article details tooling (Mural, Miro…

9 content research tips: Your roadmap for creating great content

Optimizely published a guide on content research best practices, emphasizing SEO, keyword research, and competitor analysis. The article highlights Optimizely’s Content Marketing Platform as a tool fo…

I thought AI would flatten my creative instincts. But no, it gave them room to breathe.

A marketer at Optimizely describes overcoming initial resistance to AI, reframing Optimizely’s Opal tool from a threat to creativity to a productivity enabler. Opal automates research, coordination, a…

Making Personalization feel handcrafted with the Agent Platform

Corinthia Hotels deployed Optimizely’s Agent Platform to automate hyper-personalized content across five guest personas and a 14-stage journey, replacing manual processes. The system uses seven AI age…

Six in 10 consumers say AI has made brand marketing less trustworthy

Optimizely’s UK survey found 62% of consumers now trust brand marketing less because of AI-generated content, with 66% believing brands prioritize volume over quality. The research highlights consumer…

6 mistakes that marketing teams make when introducing AI agents

Optimizely’s Field Notes blog highlights six common pitfalls marketing teams face when deploying AI agents, emphasizing that success depends on problem-first design, rigorous testing, and proactive go…

What are the best AI agents for B2B marketing?

Optimizely introduced five AI agents targeting key marketing stack areas—experimentation, AI search, content management, conversion, and creative—designed to reduce manual work and improve velocity. T…

Agentic CMS isn't about replacing marketers. It's about removing the work that slows them down.

Optimizely unveiled Mark, its Agent Platform, to transform disconnected content workflows into connected, AI-driven processes. Mark integrates CMS, analytics, experimentation, personalization, and cus…

Optimizely agentic experimentation report

Optimizely reports that 58.74% of agent usage on its platform is for experimentation, with teams using AI across the full lifecycle achieving 78.66% more experiments and a 9.26% win rate. The company …

Your team's wish list just became their to-do list

Optimizely introduced Virtual Teammates—AI agents with role-specific identities (e.g., SEO Analyst, Marketing Analyst) integrated directly into Optimizely CMS and CMP workflows. These agents automate …

How Opticon NYC is setting a new standard for brand presence in a world that won't slow down

Optimizely critiques traditional B2B event formats as misaligned with modern product velocity and customer needs, then details its 2026 Opticon NYC redesign into three formats: spectacle (high-visibil…

Optimizely’s CMO critiques traditional event planning cycles, arguing they’re misaligned with rapid product releases and buyer behavior. For Opticon 2026, they’re replacing a single conference with a

Optimizely Retires DXP Label, Bets Everything on Agent Platform

Optimizely retired its Digital Experience Platform (DXP) label and repositioned itself as an AI platform for marketing, introducing Virtual Teammates, post-trained marketing models, and a new data lay…

Optimizely's Opticon 2026: Why the Agentic Marketing Vision Exposes the Readiness Gap

Optimizely repositioned itself as an AI platform for marketing, unveiling Virtual Teammates—persistent, role-specific AI coworkers with defined responsibilities—and a family of purpose-built, post-tra…

Postcards from Camp Opticon NYC

Optimizely unveiled its AI Benchmark for Marketing and introduced the Agent Platform, scoring 58% all-pass against competitors, alongside five new Virtual Teammates (e.g., SEO Analyst, CRO Manager) th…

Camp Opticon 2026: Built for what's next

Optimizely rebranded its AI agent platform from Opal to Mark, introducing Mark IQ (context layer) and Mark-1 (post-trained models) to address marketing’s dual demands of quality and cost efficiency. K…

Optimizely Launches AI Virtual Teammates

Optimizely introduced Virtual Teammates, AI coworkers designed for marketing teams that retain organizational context and handle recurring tasks across tools. The system includes role-specific teammat…

Optimizely Debuts Marketing AI Models & Open Benchmark

Optimizely introduced specialized AI models for marketing tasks, claiming 10x cost efficiency without sacrificing quality. The models integrate with the Agent Platform and Mark-IQ data layer, automati…

Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost

Optimizely introduced a family of post-trained AI models designed exclusively for marketing tasks, achieving 10x greater cost efficiency than state-of-the-art LLMs. The models are integrated into the …

Proof, Bravery, and a Bigger Tribe: Bringing the new Optimizely brand to life at Camp Opticon

Optimizely unveiled a major rebrand to align its identity with its expanded platform capabilities, positioning itself as the 'AI Platform for Marketing.' The shift aims to unify its portfolio beyond A…

How does a Virtual Teammate work? Ft. The anatomy of a VT

Optimizely introduced Virtual Teammates, a new AI-powered product category designed to function as dedicated team members with real identities, three-layer memory, and role-specific workflows. Each Vi…

What can a Virtual Teammate do? Ask the ones who never log off

Optimizely launched Virtual Teammates—AI agents that proactively monitor, analyze, and act within existing marketing tools to catch issues like SEO errors, broken forms, or AI search misquotes before …