Sproutsocial
111 tracked updates · March 2026
23 community signals·21 content pieces·10 feature updates·6 events·4 product launches·4 pricing updates·2 case studies·1 new integrations
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Organic reach on X (formerly Twitter) in 2026 demands strategic timing, not convenience, as the platform’s algorithm prioritizes early engagement to determine content relevance. Sprout Social’s 2026 a…
The article provides data-driven insights into the optimal times to post on TikTok in 2026, emphasizing the critical role of timing in algorithmic engagement. It highlights that recency is a key drive…
The UK social media landscape is undergoing a significant shift toward "social search," where consumers increasingly rely on platforms like TikTok, Instagram, and Reddit for discovery and information …
LinkedIn remains the dominant B2B engagement platform in 2026, with over 1.3 billion members and 1.4 billion monthly website visits, reinforcing its unmatched reach among professional networks. The pl…
The article reveals that LinkedIn engagement is highly time-sensitive, with professionals most active during specific midday, midweek windows. Based on analysis of nearly 2 billion engagements across …
Instagram’s competitive feed landscape demands strategic timing to maximize reach, as 70% of marketers plan to increase their investment in the platform while 32% of consumers intend to spend more tim…
The article provides data-driven insights into the optimal times to post on Facebook in 2026, emphasizing that recency and timing are critical for algorithmic engagement and early traction. Based on a…
The most critical change highlighted in Sprout Social’s 2026 UK Social Media Content Strategy Report is the misalignment between where UK users spend their time on social media and where brands are fo…
Australian social media engagement patterns have shifted significantly in 2026, with marketers increasingly relying on data-driven strategies to optimize posting times. The most critical change is the…
Pricing updated for Sproutsocial: - Plan features or structure changed
Pricing updated for Sproutsocial: - Standard: $99/mo -> $199/mo (101% increase) - Professional: $149/mo -> $299/mo (101% increase) - Advanced: $249/mo -> $399/mo (60% increase) - New tier: Enterprise …
Pricing updated for Sproutsocial: - New tier: Standard ($99/mo) - New tier: Professional ($149/mo) - New tier: Advanced ($249/mo)
Social media marketing is undergoing a pivotal shift from mass broadcasting to engaging highly specialized niche communities, as brands prioritize micro-cultures over broad appeal. This strategic pivo…
Social media has become a critical communication channel for local governments to engage with constituents, yet a significant gap persists between public expectations and government performance. Accor…
Sprout Social has released the '2026 Social Media Content Strategy Report,' outlining key trends and shifts expected to dominate social media content strategies in the coming year. The report emphasiz…
A Sprout Social community member from a mid-sized B2B technology company in San Francisco initiates a discussion about brand practices during Pride Month and other cultural observances. The post asks …
Sprout Social has launched the Sprout Social Advocacy Program, a new initiative designed to recognize and amplify the voices of its users. The program provides a dedicated platform for Sprout Social c…
Brand safety tools have evolved beyond traditional ad placement safeguards to now encompass real-time monitoring of organic content, social conversations, and emerging threats like generative AI and d…
Instagram has evolved from a brand showcase into a critical revenue engine for small businesses, but its potential is often undermined by inefficient, reactive social media strategies. The article arg…
Influencer marketing has become a dominant advertising strategy in 2025, outperforming traditional brand content in reach, engagement, and conversion, according to a Q1 2025 Sprout Pulse Survey where …
![[Template] Using Social Intelligence to Understand Conversation at Scale](https://media.sproutsocial.com/uploads/2026/02/social-intelligence-template_2026_mobile-header.png)
Sprout Social introduces a new Social Intelligence Analysis Deck template designed to help businesses transform raw social media data into actionable executive insights. The template provides a struct…
The article examines how brands must adapt to effectively engage Generation Z (Gen Z) on social media, highlighting a fundamental shift in consumer behavior driven by this digital-native, ethically co…
Sprout Social has announced the opening of networking opt-ins for in-real-life (IRL) events, starting with a gathering at Drifter Coffee in Ferndale, MI. The initiative encourages professionals to ste…
The provided content does not contain any substantive article or announcement. It consists solely of login prompts, account creation instructions, password reset options, and a file scanning error mes…
Sprout Social has opened networking opt-ins for a new webinar titled 'Getting Started with Sprout,' designed to help new users master the platform’s foundational workflows. The session covers account …
Sprout Social has expanded its library of free, professional templates and toolkits designed to support social media strategy and execution in 2026. The additions include over 70 AI prompts for social…
Sprout Social has opened networking opt-ins for its upcoming Sprout Sessions event in New York City, focusing on transforming social data into actionable business intelligence. The event targets socia…
A municipal social media manager outlines challenges in reporting viral post performance in Sprout Social, where executive teams demand standardized metrics like average impressions, clicks, and share…
Generative AI’s rapid adoption in marketing is creating a critical tension between marketers prioritizing efficiency and consumers craving human-generated content. A 2026 Social Media Content Strategy…
Sprout Social has launched a new AI Prompt Library featuring over 70 professional-grade prompts across nine strategic pillars, including social media strategy, thought leadership, and performance opti…
The rules of social media interaction have fundamentally shifted by 2026, expanding beyond traditional metrics like likes and comments to include AI-assisted conversations, interactive video, live con…
March Madness has evolved into a cultural and marketing juggernaut, drawing tens of millions of viewers and commanding over $1 billion in ad spend annually. This year’s tournament presents a pivotal o…
The article from Sprout Social discusses the evolving role of artificial intelligence (AI) in marketing, emphasizing that effective AI use cases should prioritize intelligence and analytics over conte…
Sprout Social is offering a free 30-day trial of its Professional plan, requiring no credit card for signup. The trial allows users to connect social media profiles and access data to inform business …
YouTube social listening is emerging as a critical but underutilized strategy for brands to extract actionable insights from video-first platforms, where traditional social listening methods fall shor…
Social media in 2026 is undergoing a fundamental shift from passive broadcasting to intentional community building, driven by changing consumer expectations and the rise of AI-generated content. The m…
Behaviour Interactive, the studio behind *Dead by Daylight* with 60 million players, has shifted its community strategy on Reddit from ownership to active participation. Eric Pope, Senior Director of …
The webpage is a collection of articles and guides focused on competitive analysis and social media strategies for businesses. It emphasizes tools and methods for monitoring competitors, leveraging so…
Harvard Kennedy School’s Office of Communications and Public Affairs is hiring two digital content creators to enhance faculty research visibility through storytelling. The hybrid roles, based in Camb…
The article highlights the limitations of legacy influencer marketing tools like Traackr, particularly their inability to scale beyond basic discovery and manual tracking. It argues that modern market…
Social media management is evolving as consumer behaviors shift, requiring brands to prioritize platforms based on audience preferences and business goals. The most critical change is the fragmentatio…
Sprout Social has opened its latest round of community networking, focusing on balancing AI efficiency with human authenticity in social strategy. The networking options include Peer to Peer, Mentorsh…
The content provided is a static page for the Sproutsocial Higher Ed Hub community, which includes login and account creation options. There is no substantive article or news content present on the pa…
The content provided is a user profile page for Anna Laura McGranahan on the Sprout Social community forum. It does not contain any substantive information about changes, updates, or events. The page …
The article discusses the challenges marketers face with data overload and the need for a strong, clean data foundation to derive meaningful insights. It introduces the concept of a martech stack, whi…
Meta introduced native scheduling for Threads in August 2024, allowing users to schedule posts directly within the Threads or Instagram apps. However, this native scheduling is limited to basic posts …
Sprout Social has published a collection of guides and templates aimed at helping businesses and marketers improve their social media strategies. The guides cover a wide range of topics, including imp…
The article discusses the limitations of YouTube Studio's native dashboard for marketing teams and introduces Sprout Social's unified reporting platform as a solution. It highlights that YouTube Studi…
The content provided is a login page for Instagram, prompting users to log in using their mobile number, username, or email, and password. It also offers the option to log in with Facebook or create a…
The webpage outlines the features offered by Sprout Social across its various plans. Key features include the Smart Inbox for monitoring and engaging with messages across social networks, brand keywor…
YouTube has updated its cookie consent page to provide users with more control over their data and privacy settings. Users can now choose to 'Accept all' or 'Reject all' cookies, with the latter optio…
Sprout Social, a global leader in social media management and analytics software, has introduced an AI Prompt Library designed to help social media practitioners generate on-brand content quickly. The…
The webpage content from Pinterest's Sprout Social page does not provide any specific article or news content to summarize. It appears to be a static page with various sections such as 'Creative Inspi…
Bluesky is a decentralized social network built on the AT Protocol, offering a community-first approach where users control their experience through custom Feeds. Unlike traditional networks, Bluesky …
The article highlights key statistics and trends about X (formerly Twitter), emphasizing its continued relevance despite recent challenges. X has an estimated potential ad reach of 557 million users, …
Sprout Social is offering a webinar titled 'Getting Started with Sprout' aimed at new users. This expert-led session covers essential workflows to transform Sprout Social into a central operating syst…
The article discusses the evolving landscape of social media marketing in the UK, highlighting key trends and strategies for 2026. The most important change is the shift from experimental AI and short…
The article discusses the importance of influencer marketing and the challenges brands face in finding the right influencers. It highlights that authenticity and topical relevance are more important t…
The content consists of a list of articles and guides focused on Bluesky, a decentralized social media platform, and its strategic implications for brands. The articles cover topics such as scheduling…
The article discusses various trends and strategies in social media marketing, focusing on the future landscape in 2025 and 2026. It highlights the importance of social intelligence, the rise of virtu…
The article discusses the growing role of artificial intelligence (AI) in marketing, highlighting how AI technologies like natural language processing (NLP), machine learning (ML), and sentiment analy…
The content provided is a simple invitation to explore the Arboretum community and get started. There is no substantial information about any changes, updates, or events. The text is minimal and does …
B2B influencer marketing is a valuable strategy that helps cut through the complexity of B2B purchasing decisions by leveraging the credibility of influencers in the industry. In 2025, organic social …
The article discusses the limitations of Modash, an influencer discovery tool, and highlights the need for a more comprehensive influencer marketing platform. It introduces Sprout Social Influencer Ma…
The article emphasizes the importance of timing in social media engagement, highlighting that posting at optimal times can significantly impact the success of social campaigns. It presents data-driven…
Business intelligence (BI) is the process of collecting and analyzing internal and external company data to empower more informed and confident decision-making. BI tools pull company, consumer, and co…
The article emphasizes the importance of competitive analysis for businesses, defining it as the evaluation of competitors' strategies, products, and performance to identify market opportunities and s…
The article emphasizes the importance of customer care in building long-term loyalty and business success. It distinguishes customer care from related concepts like customer service, experience, relat…
The article emphasizes the importance of crisis communication, particularly on social media, for brands to manage and mitigate potential reputational damage. It highlights that many companies are unpr…
Employee advocacy transforms employees into brand ambassadors on social media, benefiting both the company and the employees. Sprout Social emphasizes the importance of executive involvement, incentiv…
Meta retired its original Facebook Analytics tool in 2021, but comprehensive Facebook metrics reporting is still available through Meta Business Suite, Page Insights, and third-party tools. These plat…
FIS is currently hiring for two social media positions: a Social Media Specialist and a Social Media Director. These roles indicate FIS's focus on expanding and enhancing its social media presence. Th…
Facebook remains a crucial platform for building a brand, with approximately 3 billion monthly active users. It is the top platform where most consumers intend to post and share content, followed by I…
TikTok remains a dominant force in social media, ranking fifth in monthly active users but leading in engagement with an average rate of 3.73%, far surpassing other platforms. The platform is particul…
The article highlights the growing importance of social media in the customer journey, with 67% of marketing leaders recognizing its impact on awareness, 60% on customer acquisition, and 58% on custom…
Sprout Social has published a collection of articles focused on higher education institutions leveraging social media. The content highlights various strategies and success stories from universities s…
The content provided is a link to an Instagram reel, which does not contain any textual information or context to summarize. Therefore, no summary can be generated from the given content.
The article discusses the limitations of the native LinkedIn analytics dashboard and how Sprout Social's unified social media analytics dashboard can transform LinkedIn reporting into a strategic busi…
YouTube has updated its cookie consent page to provide users with more control over their data and privacy settings. Users can now choose to 'Accept all' or 'Reject all' cookies, with the option to se…
The content provided is a video from Instagram, which does not contain any text or explicit information to summarize. Therefore, no summary can be generated.
The article emphasizes the critical role of video content in social media marketing strategies, highlighting that video is no longer a trend but a fundamental component. It notes that brands must adap…
The content provided is a video from TikTok user @sproutsocial. The video appears to be a promotional or educational piece related to social media management, likely showcasing features or tips for us…
The article emphasizes the importance of measuring social media ROI to demonstrate the value of social media efforts to business leaders. It highlights that less than half of marketing leaders feel co…
The article discusses the evolving role of AI in social media marketing, highlighting its shift from basic content creation to a comprehensive operational engine. AI now automates social listening, se…
The article discusses the importance of social business intelligence, which involves transforming social media insights into actionable business strategies. It highlights that while marketing leaders …
Facebook remains a dominant force in the social media landscape, with 3.070 billion monthly active users worldwide as of 2025. Despite narratives suggesting its decline, the platform continues to comm…
Sprout Social has rebranded its influencer marketing platform, previously known as Tagger, to Sprout Social Influencer Marketing. This change reflects the company's focus on providing an AI-powered, a…
Sprout Social has introduced a feature to schedule Bluesky posts, addressing the platform's lack of native scheduling capabilities. This update allows brands to draft, schedule, and manage Bluesky con…
Snapchat analytics, though often seen as a black box, provide valuable insights into content performance and audience engagement. The platform's native analytics tool, Snapchat Insights, offers data o…
The article emphasizes the importance of conducting a Pinterest audit to align creative strategy with search intent and technical best practices. Unlike other social platforms, Pinterest content is ev…
Sprout Social's 2026 Social Media Content Strategy Report highlights the challenges marketers face in reaching and engaging audiences due to new networks and algorithm shifts. The report is based on s…
The content provided is a user profile page for Kate Meyers Emery on the Sprout Social community platform. The page includes options for creating an account or logging in, as well as a message indicat…
Groups Join spaces for your interests! Learn new things or discover a niche to love.
Connect with People Meet peers you’ll enhance your personal brand and professional credibility with.
Welcome Guide Learn how to create your profile and navigate the space as you settle in.
Meetup Fri, Mar 20, 2026, 22:00 The Arboretum IRL - ATL Meetup
Meetup Thu, Mar 19, 2026, 13:00 The Arboretum IRL - Ferndale, MI Meetup
Sprout Customer Webinar Tue, Mar 10, 2026, 15:00 Getting Started with Sprout
Product Updates Discover what’s new and learn about how to use Sprout to its full potential
Ask a Question Get answers from our community of Sprout Social experts
Community Overview Explore The Arboretum community and get started here
The article discusses the growing importance of original content for brands on social media, highlighting that only 56% of social users believe brands produce truly original content. Consumers are inc…
Meta has restricted ad placements for content related to social issues, elections, or politics, affecting users who run ads in these categories. This change impacts advertisers who previously used aut…
The content provided is a collection of articles and resources focused on social media marketing strategies, tools, and insights. It highlights various topics such as the importance of original conten…
Sprout Social has published a comprehensive collection of guides and insights on various social media platforms, including Bluesky, Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, …
A user is launching a global B2B Employee Advocacy program with 700+ employees using Advocacy by Sprout Social. They are currently in a beta phase with 30 people and are concerned about maintaining mo…
The content from Sprout Social’s Snapchat insights page consists of a collection of guides and articles focused on leveraging Snapchat for business purposes. The materials emphasize strategies for bui…
Sprout Social is launching a pilot program called 'Arboretum IRL' to bring its online community into the real world. The company is starting with three local meetups in Atlanta, Los Angeles, and Chica…
Sprout Social is actively working on adding impressions data to their Bluesky reporting, addressing a need raised by a customer. Currently, the lack of impressions data makes it difficult for users to…
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