Top updates from 2026
September 2026
- Eventbraze.com
Entertainment in Action: The data already exists. Most of it never gets used.
Braze and Penguinwolf are hosting a live webinar on September 4, 2026, to discuss personalization gaps in APAC’s entertainment, gaming, and sports sectors. The session will highlight underutilized dat…
- Eventbraze.com
The psychology of sports fandom: And what it means for marketers
Braze announced a September 2, 2026 webinar featuring sports fandom researcher Daniel Wann, exploring how psychological needs drive fan loyalty amid shifts from traditional ecosystems to streaming and…
- Contentbraze.com
Key insights from Grow with Braze Jakarta 2026
Braze's Jakarta event emphasized that AI is now a baseline capability for marketers, but success depends on leveraging first-party data and human judgment to avoid the 'wind tunnel effect' of homogeni…
- Eventbraze.com
Beyond Auto-Reply: How SimpliSafe Uses AI Agents to Power Personalization at Scale
Braze announced a webinar on September 2, 2026, highlighting how SimpliSafe uses AI agents within Braze to personalize SMS responses in real time, including detecting opt-out intent and crafting tailo…
- braze.com
Uswitch turns AI-optimized subject lines and CTAs into a smarter path to smart meter connections
Uswitch adopted BrazeAI Content Optimizer to automate testing of email subject lines and CTAs, replacing manual processes that were slow and biased. The tool delivered a 43% higher clickthrough rate o…
August 2026
- Eventbraze.com
A marketer’s guide to AI agents: Getting started with AI agents
Braze announced a webinar on August 26, 2026, guiding marketers through a 4-step framework for building AI agents that drive ROI, with demo-driven use cases ranging from simple to complex. The session…
- Contentbraze.com
Conversational marketing: What it is and how to do it
Braze published a guide positioning conversational marketing as real-time, personalized two-way dialogue across chat, SMS, messaging apps, and reply-enabled email. It contrasts this with broadcast mar…
- Featurebraze.com
Give back more effectively with Braze Charitable-Giving Canvas templates
Braze released a rebuilt Charitable-Giving Canvas template with a cleaner structure, two pre-built campaign paths (donation matching or percent-of-proceeds), and automated channel routing for email/SM…
- simplywall.st
Braze (BRZE), What Is Behind The Fresh Attention? - simplywall.st
Braze named Pearce Dolan as its new Chief Product Officer starting August 24, 2026, with a focus on AI-driven customer engagement products. The announcement coincides with a recent 42.74% one-month sh…
- Contentbraze.com
Generative AI for marketing: Use cases, benefits, and best practices
Braze published a detailed guide on generative AI for marketing, highlighting its use cases (content creation, personalization, chatbots, data analysis) and benefits (faster production, lower costs, h…
- Case Studybraze.com
Motorway refuels its reactivation campaign into an always-on testing engine with BrazeAI Content Optimizer™
Motorway, the UK’s largest car-selling platform, used BrazeAI Content Optimizer to test 125 message variations in its reactivation campaign, achieving a 114% lift in clicks and 37% more valuations. In…
- Case Studybraze.com
Virgin Media O2 cuts campaign QA time from hours to seconds with BrazeAI Operator™
Virgin Media O2 reduced campaign QA time from six hours to seconds and campaign build iterations from two days to 15 minutes by adopting BrazeAI Operator™. The tool automated complex checks, accelerat…
- Featurebraze.com
Braze Agents in Agent Console
Braze introduced Braze Agents, AI-powered autonomous helpers that generate personalized content, make decisions, and enrich data within the Braze platform. Agents require Message or Action Credits and…
- Case Studybraze.com
How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale
RTL+, a German streaming service, used BrazeAI Agent Console to dynamically personalize messaging across onboarding, churn prevention, and win-back journeys. By leveraging ~20 user data points, the AI…
- Integrationbraze.com
How Tala's marketers took ownership of the app home screen
Tala, a global fintech lender, integrated Braze Banners to enable its lifecycle marketing team to personalize the app home screen dynamically without engineering dependencies. The solution allowed ove…
- Case Studybraze.com
How Hamperapp turned first-time users into loyal customers with Braze
Hamperapp, an on-demand laundry service, partnered with Braze to replace its basic email provider, enabling multi-channel, behavior-based engagement. The new system improved email delivery to 95.98%, …
- Partnershipbraze.com
Braze Partner Program | Customer Engagement Partnerships
Braze announced the Braze Alloys Partner Network now includes 5,200+ certifications completed, 2,400+ customers using partner integrations, and coverage across 30+ global markets. The network offers l…
- Integrationbraze.com
Usernames, BSUIDs, and business usernames: Demystifying WhatsApp's newest identity features
Meta is rolling out WhatsApp usernames, business-scoped user IDs (BSUIDs), and business usernames to enhance consumer privacy and brand recognition. Braze’s platform automatically handles BSUIDs, ensu…
- Featurebraze.com
How product teams at Braze build at scale
Braze detailed the growth of its BrazeAI Decisioning Studio, built on reinforcement learning to deliver real-time, personalized marketing decisions at scale. The product, originally from the 2025 acqu…
July 2026
- Featurebraze.com
What’s new in Braze
Braze introduced the Messaging Diagnostics dashboard for troubleshooting message delivery, expanded BrazeAI Operator to handle full campaign creation and editing, and added CSV Custom Events mapper fo…
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