Top updates from 2026
October 2026
- Integrationbraze.com
Zendesk Support Handoff
Braze launched a beta integration enabling its Conversational AI agents to hand off live conversations to human support agents in Zendesk. The handoff is channel-agnostic, supporting Web, SMS, RCS, an…
- braze.com
BrazeAI Operator™ Use Cases: How Marketers Launch Campaigns, Build Segments, And QA In Minutes
Braze introduced BrazeAI Operator, an AI assistant embedded in its dashboard that drafts campaigns, segments, content, and reports from plain-language prompts. It reduces campaign build time from hour…
- Contentbraze.com
Best Iterable Alternatives and Competitors in 2027
Braze’s own article ranks eight Iterable alternatives, placing Braze first, followed by Bloomreach and Salesforce Marketing Cloud Engagement. The piece highlights Braze’s strength in real-time behavio…
- Contentbraze.com
Best email marketing platforms In 2027
Braze published a detailed guide on selecting email marketing platforms in 2027, emphasizing real-time, behavior-triggered sends, AI-driven audience selection, and authentication requirements from mai…
- braze.com
Web Targeting for Banners
Braze launched Web Targeting for Banners, allowing marketers to place banners on websites using CSS selectors without developer intervention. The feature is in early access and requires initial setup …
- Featurebraze.com
Auto-insert Banners with Web Targeting
Braze introduced Web Targeting for Banners, enabling automatic insertion of banners on web pages without explicit SDK calls. The feature is in early access and requires opt-in via allowUserSuppliedJav…
- Case Studybraze.com
How BookBeat cut days of cross-market reporting to minutes with the Braze MCP Server
BookBeat, a European audiobook/e-book streaming service, reduced cross-market reporting from two days to 20 minutes and QA from one hour to five minutes by integrating Braze’s MCP Server with Anthropi…
- Contentbraze.com
AI In eCommerce: Use Cases, Examples, And What To Build First
Braze published a guide highlighting AI’s role in eCommerce, covering customer-facing use cases like product recommendations, search, cart recovery, and conversational assistants, as well as operation…
- Contentbraze.com
B2C Personalization: A Practical Playbook
Braze released a comprehensive guide outlining B2C personalization strategies, including behavioral segmentation, real-time triggers, web personalization, and AI-driven product recommendations. The gu…
- Featurebraze.com
Use Decisioning Studio Go with Canvas
Braze now supports routing email portions of Canvas journeys to Decisioning Studio Go agents while keeping other channels (e.g., SMS) in Canvas. Teams can test agents against business-as-usual program…
- Featurebraze.com
What to expect after launch
Braze’s Decisioning Studio Go agents enter a multi-stage training period after launch, requiring genuine user clicks to progress. Users must avoid prematurely judging performance or altering control s…
- braze.com
Manage multi-language scenarios
Braze’s Decisioning Studio Pro now supports multi-language scenarios, allowing teams to train a single AI model across all language variants while selecting the right language for each customer. Teams…
- Featurebraze.com
Manage multi-channel scenarios
Braze’s Decisioning Studio Pro now supports multi-channel scenario management, allowing AI-driven selection of the optimal channel (email, SMS, push, in-app) for each customer, along with creative, ti…
- Featurebraze.com
Measuring Decisioning Studio Go
Braze’s Decisioning Studio Go now supports two measurement methods: a built-in random control group for clean lift analysis and a customizable business-as-usual (BAU) comparison to evaluate the agent …
- Featurebraze.com
Capture dates with a landing page date picker
Braze introduced a native browser date picker for landing pages to collect calendar dates consistently, storing them as Time custom attributes for segmentation. The feature uses HTML date input, Liqui…
- Featurebraze.com
Persist push notifications in a Content Card message inbox
Braze introduced a feature enabling push notifications to persist in a custom Content Card message inbox after dismissal. Users can reopen alerts, transaction notices, or outage messages via a bell ic…
- Featurebraze.com
Event subscriptions
Braze is deprecating older SDK update subscription methods (e.g., subscribeToBannersUpdates) in favor of new event subscription APIs for Banners, Content Cards, and Feature Flags. The new methods prov…
- Featurebraze.com
Refresh profile data in Canvas before you send
Braze introduced a Context step in Canvas journeys to refresh profile data before sending messages, ensuring accuracy for long-running journeys. The feature allows matching on custom attributes like p…
- Eventbraze.com
Retention resolutions: Building loyalty during the holidays, new year, and beyond
Braze announced a webinar titled 'Retention resolutions: Building loyalty during the holidays, new year, and beyond' scheduled for October 7, 2026. The session aims to help brands convert seasonal use…
- Featurebraze.com
Use OpenAPI schemas for request validation
Braze now allows developers to validate REST API request payloads against OpenAPI schemas before sending them, reducing errors from structural mistakes. The schemas, derived from Braze’s OpenAPI speci…
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