What Hootsuite shipped in May 2026

Before It Hits the Shelf: How CPG Leaders Win on Early Consumer Signals

Hootsuite announced a series of webinars covering AI-driven brand perception, social intelligence for CPG leaders, and new platform features like Bluesky publishing and OwlyGPT. Sessions include exper…

Hootsuite announced a webinar featuring senior CPG leaders discussing how to act on early consumer signals before they appear in quarterly reports. The event emphasizes real-time social intelligence a

How Social Intelligence is Shaping the Future of Business

Hootsuite announced a webinar on May 13, 2026, exploring social intelligence as a long-term business strategy beyond viral trends. The event will cover real-time social data, AI-driven brand perceptio…

Master your 2025 social media strategy [free template + expert tips]

Hootsuite published a blog post outlining a 2025 social media marketing strategy guide, including a free template and expert tips for implementation.

Social listening in 2026: How to turn insights into business value

Hootsuite's blog post discusses the importance of social listening in 2026 and how businesses can leverage insights to drive value. It highlights trends and best practices for using social listening t…

Social media calendar: Top tools and templates for 2025

Hootsuite published a detailed guide on creating a social media calendar, emphasizing its benefits like organization, strategic alignment, and team collaboration. The post includes practical tips, fre…

Social media competitor analysis: Free template for 2026

Hootsuite published a guide on performing social media competitive analysis, including steps to identify competitors, gather performance data, and conduct a SWOT analysis. It also highlights free tool…

21 social media metrics you must track for success in 2026

Hootsuite's blog post outlines 21 key social media metrics to track in 2026, providing guidance for marketers and businesses to measure success.

Social SEO: Guide to more reach on social media + free tool

Social SEO is emerging as a critical strategy as younger generations increasingly use social platforms for search. Gen Z is 46% more likely to use social media for online searches than traditional eng…

12 social media sentiment analysis tools for 2026

The article explains how social media sentiment analysis tools use AI and NLP to analyze brand mentions across platforms, revealing real-time audience emotions beyond simple metrics. It compares top t…

9 Instagram analytics tools for better results in 2024

The article emphasizes the importance of Instagram analytics tools for refining social media strategies, noting that 62.3% of Instagram’s 1.39 billion users follow brands. It reviews nine tools, inclu…

Social media crisis management in 9 steps [2026 Guide]

Hootsuite published a guide emphasizing the growing importance of social media crisis management in 2026 due to rapid misinformation spread and eroding customer trust. It highlights the need for proac…

The 18 social media trends to shape your 2026 strategy

Social platforms in 2026 will prioritize micro-behaviors like hover time over follower counts, sending users into 'snowballs' of content rather than rabbit holes. Brands must adapt by creating highly …

Grow fast and save time with asmart social media calendarand planner

Hootsuite enhanced its social media publishing platform with AI-driven tools like OwlyGPT for caption and image generation, bulk scheduling for up to 350 posts, and trend discovery to automate post cr…

Getmore likes and saleswith social media engagement tools

Hootsuite highlights its social media engagement tools as a way to increase likes and sales through improved customer interaction.