October 2026
Jellyfish highlights Google’s pivot from keyword-based search to AI-powered decision engines, where AI interprets intent, compares options, and recommends produ

Jellyfish launched a Fall 2026 campaign for UGG®, the largest out-of-home investment of the year, featuring localized creative in New York City and Los Angeles.

Amazon is enhancing its retail media ecosystem with AI tools like Ads Agent and Branded Conversations, enabling more dynamic media planning and AI-assisted prod

Jellyfish’s webinar emphasizes shifting from data volume to quality for AI-driven marketing, highlighting Google’s Data Manager as a central tool to unify offli

September 2026
Jellyfish introduced Share of Model™ to analyze how LLMs perceive brands, alongside Pencil for AI-driven ad creation and Jellyfish Social Agents™ for autonomous

Jellyfish launched new GenAI and analytics training courses, including sessions on ChatGPT, MidJourney, Runway, and Google's Gemini, with upcoming dates in Sept
Jellyfish introduced 18 new generative AI courses delivered live online or privately, with a 'Buy 1, Get 2nd Half-Price' offer. Training covers practical GenAI

Gentle Monster achieved a 39% increase in ROAS during a pre-holiday period by partnering with Jellyfish and Share of Model™ to optimize US Performance Max campa

Jellyfish and HOKA launched a month-long running competition in New York City where boroughs compete via Strava logs, with real-time updates displayed on digita

Experian leveraged Jellyfish’s Pencil Pro, a Generative AI performance platform, to scale high-performing creative assets for Performance Max (PMax) campaigns.

Jellyfish designed a 48-hour immersive ad in New York City for HOKA’s Mafate X shoe relaunch, featuring a lifelike Joshua Tree desert with climate-controlled he

August 2026
A Jellyfish executive argues AI acts as a gatekeeper for brands, shaping consumer perceptions before traditional search even begins. Discovery shifts from keywo

Jellyfish introduced AI Ads Optimization, expanding its Share of Model platform to include AI-driven media optimizations for ChatGPT, TikTok, DV360, YouTube, an

Jellyfish introduced AI Ads Optimization within its Share of Model™ platform, integrating Google PMax, ChatGPT, TikTok, DV360, YouTube, and Reddit. It also laun

July 2026
Jellyfish proposes a new 'Share of Model™' metric to measure brand visibility within AI models and LLMs, arguing that AI is now a dual audience alongside humans

Jellyfish proposes a new marketing metric, Share of Model™, to measure brand visibility within AI models and LLMs like Google Gemini. Research with INSEAD found

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