Jellyfish

AI has an opinion about your brand. Now what?

A Jellyfish executive argues AI acts as a gatekeeper for brands, shaping consumer perceptions before traditional search even begins. Discovery shifts from keywo

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Jellyfish introduced AI Ads Optimization within its Share of Model™ platform, integrating Google PMax, ChatGPT, TikTok, DV360, YouTube, and Reddit. It also laun

Jellyfish Launches AI Ads Optimization in Share of Model™

Jellyfish introduced AI Ads Optimization, expanding its Share of Model platform to include AI-driven media optimizations for ChatGPT, TikTok, DV360, YouTube, an

¿Puede la creatividad conquistar mentes y modelos?

Jellyfish proposes a new marketing metric, Share of Model™, to measure brand visibility within AI models and LLMs like Google Gemini. Research with INSEAD found

Can Creativity Win Minds and Models?

Jellyfish proposes a new 'Share of Model™' metric to measure brand visibility within AI models and LLMs, arguing that AI is now a dual audience alongside humans

RSE et programmatique : finis les grands discours, place à la mise en œuvre

Jellyfish’s VP of Marketing highlights the maturation of sustainable programmatic advertising, moving from symbolic actions to structural impact. The company ex

Marketing has anAI operating system now

Pencil introduced an AI operating system that aggregates AI models from OpenAI, Google, Adobe, Runway, and Bria into a single enterprise-grade platform. The sys

Jellyfish launches J+ Bidding with AI-driven programmatic performance tools

Jellyfish introduced J+ Bidding, an AI-powered programmatic solution offering custom bidding algorithms to boost conversions by 10–30%, enhance brand safety via

Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard

Jellyfish and Scope 3 built a bespoke carbon monitoring dashboard for Sanofi Consumer Healthcare to measure and reduce CO₂ emissions from digital advertising ac

One global idea. Infinite local flavor.

Jellyfish introduced Unity, a framework for global marketing campaigns that integrates AI-enabled workflows and in-market specialists to bake local adaptation i

One global idea. Infinite local flavour.

Jellyfish introduced Unity, a new approach to global marketing using AI-enabled workflows to bake local adaptation into creative from the start, avoiding the tr

Insights - Infórmate sobre algunas cosas más

Jellyfish’s blog highlights AI’s growing role in marketing, introducing concepts like Share of Model and Generative Engine Marketing. It emphasizes the need for

What Cannes Lions signaled about what's next

Cannes Lions 2025 highlighted a shift from AI experimentation to organizational redesign, with marketing moving toward integrated, always-on systems. Jellyfish’

Jellyfish unveiled three AI-driven products: CEO Agent for real-time executive insights, Agent Shopper to optimize AI-driven shopping behavior, and an AI-powere

Jellyfish Expands Share of Model™ with Creator Intelligence Updates to Reveal Which Creators Influence AI Models & More

Jellyfish launched Creator Intelligence within its Share of Model platform, revealing which creators and content influence leading AI models. Analysis of 27M+ A