What Jellyfish shipped in 2026

AI has an opinion about your brand. Now what?

A Jellyfish executive argues AI acts as a gatekeeper for brands, shaping consumer perceptions before traditional search even begins. Discovery shifts from keywords to dynamic context, while creative b…

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Jellyfish introduced AI Ads Optimization within its Share of Model™ platform, integrating Google PMax, ChatGPT, TikTok, DV360, YouTube, and Reddit. It also launched CEO Agent for real-time executive i…

Jellyfish Launches AI Ads Optimization in Share of Model™

Jellyfish introduced AI Ads Optimization, expanding its Share of Model platform to include AI-driven media optimizations for ChatGPT, TikTok, DV360, YouTube, and Reddit, beyond its existing Google Ads…

¿Puede la creatividad conquistar mentes y modelos?

Jellyfish proposes a new marketing metric, Share of Model™, to measure brand visibility within AI models and LLMs like Google Gemini. Research with INSEAD found a zero correlation between human and AI…

Can Creativity Win Minds and Models?

Jellyfish proposes a new 'Share of Model™' metric to measure brand visibility within AI models and LLMs, arguing that AI is now a dual audience alongside humans. Research with INSEAD found zero correl…

RSE et programmatique : finis les grands discours, place à la mise en œuvre

Jellyfish’s VP of Marketing highlights the maturation of sustainable programmatic advertising, moving from symbolic actions to structural impact. The company excluded the top 20% carbon-intensive doma…

Marketing has anAI operating system now

Pencil introduced an AI operating system that aggregates AI models from OpenAI, Google, Adobe, Runway, and Bria into a single enterprise-grade platform. The system enforces governance controls like SO…

Jellyfish launches J+ Bidding with AI-driven programmatic performance tools

Jellyfish introduced J+ Bidding, an AI-powered programmatic solution offering custom bidding algorithms to boost conversions by 10–30%, enhance brand safety via integrations with IAS, MOAT, and Double…

Reducing CO₂ emissions in advertising using cross-market and cross channel carbon dashboard

Jellyfish and Scope 3 built a bespoke carbon monitoring dashboard for Sanofi Consumer Healthcare to measure and reduce CO₂ emissions from digital advertising across 35+ markets and 8 channels, includi…

One global idea. Infinite local flavor.

Jellyfish introduced Unity, a framework for global marketing campaigns that integrates AI-enabled workflows and in-market specialists to bake local adaptation into creative from the outset. The approa…

One global idea. Infinite local flavour.

Jellyfish introduced Unity, a new approach to global marketing using AI-enabled workflows to bake local adaptation into creative from the start, avoiding the trade-off between consistency and cultural…

Insights - Infórmate sobre algunas cosas más

Jellyfish’s blog highlights AI’s growing role in marketing, introducing concepts like Share of Model and Generative Engine Marketing. It emphasizes the need for brands to adapt to Google’s new AI Sear…

What Cannes Lions signaled about what's next

Cannes Lions 2025 highlighted a shift from AI experimentation to organizational redesign, with marketing moving toward integrated, always-on systems. Jellyfish’s research with INSEAD revealed zero cor…

Jellyfish Expands Share of Model™ with Creator Intelligence Updates to Reveal Which Creators Influence AI Models & More

Jellyfish launched Creator Intelligence within its Share of Model platform, revealing which creators and content influence leading AI models. Analysis of 27M+ AI responses shows YouTube dominates, but…

Jellyfish unveiled three AI-driven products: CEO Agent for real-time executive insights, Agent Shopper to optimize AI-driven shopping behavior, and an AI-powered media in-housing platform. These tools

Stratégie CRO : Comment l'alliance entre expertise humaine et Gen-AI peut maximiser votre ROI avec un investissement minimal

Jellyfish unveiled a new Gen-AI-powered CRO audit service combining automated analysis with human expertise to identify conversion friction points and project ROI. The offering includes a free initial…

Nos experts partagent...

Jellyfish announced a bold new visual identity to align with its mission of blending technology and creativity, marking a strategic shift in brand positioning. The rebrand reflects the company's evolu…

Jellyfish Creates Immersive Desert Campaign & Film Series for HOKA

Jellyfish created an immersive campaign for HOKA tied to The Speed Project, a 300-mile race from Los Angeles to Las Vegas. The activation included a mobile desert outpost, a documentary-style film ser…

Jellyfish Named 2026 Google Cloud Partner of the Year for Training in North America

Jellyfish received the 2026 Google Cloud Partner of the Year award in the Training: North America category, recognizing its leadership in cloud upskilling and certification programs. The award highlig…