Top updates from 2026
October 2026
- getmarvia.com
Does local marketing actually drive franchise sales? Here’s what the data says.
Marvia and Franchise Business Review’s 2026 Franchise Marketing Insights survey reveals 91% of franchisors believe HQ marketing support boosts franchisee sales, while 79% say locations participating i…
- Featuregetmarvia.com
New in Marvia: partners can build their own Social Campaigns
Marvia introduced a new capability in Social Campaigns allowing partners and franchisees to run their own paid social campaigns while central teams maintain brand control. Central teams can set guardr…
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- Contentgetmarvia.com
How to Balance Brand Consistency and Local Flexibility
Marvia argues that brand consistency in multi-location marketing fails due to execution bottlenecks, not policy. The post highlights how centralized content management, editable templates, and selecti…
- Featuregetmarvia.com
Fall 2026: Marvia AI, Flex Templates, and platform updates | Marvia
Marvia introduced a new AI Assistant that automates file discovery, download, and sharing from its DAM system, reducing routine asset requests for teams. The platform also launched Flex Templates to s…
- Eventgetmarvia.com
Slice of success
Marvia introduced 'Slice of Success,' a free webinar series featuring real franchise marketing campaigns from brands like Boston Pizza and HomeWell Care Services. Episodes focus on practical strategie…
- Case Studygetmarvia.com
Marketing a national brand withlocal heart
Boston Pizza generated $7M in sales and raised $600K for local charities on Valentine’s Day 2025 using Marvia’s platform. Franchisees customized on-brand marketing materials via Marvia’s templates and…
- getmarvia.com
Why franchisees create their own marketing materials, and why HQ should pay attention
Marvia’s research with Franchise Business Review reveals 88% of franchisees create their own marketing content outside HQ-provided materials, primarily due to local fit (29%), slow approvals (25%), an…
- Eventgetmarvia.com
Marvia at FBR Summit 2026
Marvia will attend the FBR Summit 2026 in Austin, TX (Oct 28-30) to showcase franchise marketing insights from a recent study with Franchise Business Review. The company will highlight how its platfor…
- getmarvia.com
The hidden cost of franchisees going off-script: time, budget, and brand equity
Marvia and Franchise Business Review's 2026 research reveals 88% of franchisees create their own marketing content outside HQ materials, with 80.5% spending 3+ hours weekly on local marketing and 56% …
September 2026
- Contentgetmarvia.com
Franchisees aren't waiting for permission to use AI
A new Franchise Marketing Insights 2026 report by Marvia and Franchise Business Review finds franchisors prioritize AI while franchisees use it to create content not provided by HQ. Localization remai…
- getmarvia.com
The brand consistency gap isn’t where franchise HQ thinks it is
Marvia and Franchise Business Review’s 2026 research reveals 84% of franchisors have found off-brand content used by franchisees, despite 69% expressing confidence in on-brand execution. The study sho…
- getmarvia.com
Marvia Analytics
Marvia introduced Marvia Analytics, a centralized dashboard providing real-time insights into content usage, partner engagement, and campaign performance for franchise and multi-location brands. The t…
- getmarvia.com
Brand Guidelines
Marvia introduced a Brand Guidelines feature that integrates directly into its local marketing platform, linking guidelines to approved assets and templates in a DAM. Updates to guidelines propagate i…
- getmarvia.com
Local Distribution
Marvia introduced Local Distribution, a feature enabling partners to propagate marketing content across offline and online channels—including out-of-home ads, direct mail, door-to-door, social media, …
- getmarvia.com
Marketing Shop
Marvia introduced Marketing Shop to consolidate supplier management for franchises and multi-location brands, offering live inventory tracking, approval workflows, and automation like pre-bundled pack…
- getmarvia.com
Marketing Calendar
Marvia introduced a Marketing Calendar feature to centralize franchise campaign planning, execution, and sharing across hundreds of partners. The tool offers Timeline and Monthly views, one-click asse…
- Case Studygetmarvia.com
Jeremiah's Italian Ice
Jeremiah's Italian Ice switched from Marq to Marvia in 2022 to overcome platform limitations in scaling franchise marketing. Marvia’s integrated DAM, Template Studio, and Marketing Shop enabled faster…
- Case Studygetmarvia.com
Fletcher Hotels
Fletcher Hotels, a Dutch hotel chain with 110+ locations, adopted Marvia to eliminate a central marketing bottleneck where all requests from hotels were routed through a single team. Marvia enabled ho…
- getmarvia.com
Dynamic Templates
Marvia introduced Dynamic Templates, enabling partners to create on-brand marketing materials without design skills or central marketing approval. Users customize locked-down templates (social, print,…
- getmarvia.com
Social Campaigns
Marvia introduced Social Campaigns, a tool that automates the creation, customization, and scheduling of localized social media posts for franchise locations. Using Marvia DNA, it pulls location-speci…
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