What Marvia shipped in 2026

Marvia Analytics

Marvia introduced Marvia Analytics, a centralized dashboard providing real-time insights into content usage, partner engagement, and campaign performance for franchise and multi-location brands. The t…

Brand Guidelines

Marvia introduced a Brand Guidelines feature that integrates directly into its local marketing platform, linking guidelines to approved assets and templates in a DAM. Updates to guidelines propagate i…

Local Distribution

Marvia introduced Local Distribution, a feature enabling partners to propagate marketing content across offline and online channels—including out-of-home ads, direct mail, door-to-door, social media, …

Marketing Shop

Marvia introduced Marketing Shop to consolidate supplier management for franchises and multi-location brands, offering live inventory tracking, approval workflows, and automation like pre-bundled pack…

Marketing Calendar

Marvia introduced a Marketing Calendar feature to centralize franchise campaign planning, execution, and sharing across hundreds of partners. The tool offers Timeline and Monthly views, one-click asse…

Jeremiah's Italian Ice

Jeremiah's Italian Ice switched from Marq to Marvia in 2022 to overcome platform limitations in scaling franchise marketing. Marvia’s integrated DAM, Template Studio, and Marketing Shop enabled faster…

Fletcher Hotels

Fletcher Hotels, a Dutch hotel chain with 110+ locations, adopted Marvia to eliminate a central marketing bottleneck where all requests from hotels were routed through a single team. Marvia enabled ho…

Dynamic Templates

Marvia introduced Dynamic Templates, enabling partners to create on-brand marketing materials without design skills or central marketing approval. Users customize locked-down templates (social, print,…

Social Campaigns

Marvia introduced Social Campaigns, a tool that automates the creation, customization, and scheduling of localized social media posts for franchise locations. Using Marvia DNA, it pulls location-speci…

Custom Requests

Marvia introduced Custom Requests, a feature enabling partners to submit and centralize custom requests (e.g., campaign materials) in one platform, reducing email/DM chaos. The tool integrates with Ma…

Digital Asset Management

Marvia introduced a revamped Digital Asset Management (DAM) system integrated into its local marketing platform, enabling multi-location teams to centralize, search, and track brand assets. Key featur…

What is a brand portal? A plain English guide for marketing teams

A brand portal is an online hub that provides local marketing teams with approved assets, templates, and tools to execute campaigns independently while maintaining brand consistency. Unlike a DAM syst…

How to handle multi-unit marketing without losing brand standards

Marvia’s blog post outlines five strategies for balancing brand consistency with local flexibility in multi-unit marketing, including centralized asset hubs, customizable templates, approval workflows…

How local teams edit faster without breaking the brand

Marvia argues that speed and brand consistency in multi-location organizations are not tradeoffs but outcomes of system design. It introduces five guardrails—locking non-negotiables, fast approvals, p…

Release Notes summer 2026: Flex Templates, DAM updates, and more

Marvia introduced Flex Templates updates for faster admin deployment and local customization, a redesigned DAM with improved multi-file workflows, and Requests enhancements to reduce email and tool sw…

Release Notes Summer 2026: Flex Templates, and DAM updates| Marvia

Marvia introduced Flex Templates updates, a redesigned DAM interface, and expanded Requests functionality to reduce reliance on external tools. These changes aim to streamline workflows for Marvia’s p…

How to Automate Local Campaign Approvals in 2026

Marvia outlines a framework for automating local campaign approvals using pre-approved templates, customization rules, centralized asset libraries, and tiered workflows. The approach shifts central te…

Marvia outlines a system for automating local campaign approvals using pre-approved templates, customization rules, centralized asset libraries, and tiered workflows. This reduces HQ bottlenecks by sh

Marvia introduces Template Studio: the future of dynamic content creation

Marvia introduced Template Studio, enabling brands to convert Adobe InDesign designs into dynamic, user-customizable templates without coding. The feature integrates user, location, or DNA data for di…

Why your franchise marketing budget isn't going as far as it should

A blog post by Marvia analyzing hidden costs in franchise marketing budgets and offering strategies to maximize efficiency.