- Contentcommunity.meltwater.com
📣 New Course: Data-Driven Communications — Defining Your Business Priority
Meltwater introduced a new complimentary course, 'Data-Driven Communications: Business Priority,' as the first in a four-part learning path. The 30-minute course teaches PR and Comms professionals to …
- meltwater.com
Where Insights Inspirethe future of Marketing, PR and Comms
Meltwater will host its Summit on Tour: Asia on 27 August 2026 in Singapore, focusing on marketing, PR, and communications trends including real-time reputation intelligence and generative AI. The eve…
- Featuremeltwater.com
Measurement & analytics
Meltwater introduced a unified analytics platform consolidating earned media, social, paid performance, and AI visibility into a single environment for PR, communications, and marketing teams. The upd…
- Case Studymeltwater.com
Radisson Hotel Group
Radisson Hotel Group transformed its global PR strategy using Meltwater’s integrated media intelligence and influencer marketing solutions, reducing reporting time by 33% and growing influencer market…
- Contentmeltwater.com
Own Your AI Visibility - Shape What AI Says About Your Brand
Meltwater released a guide advising PR and communications teams on how to influence AI-generated answers (e.g., ChatGPT, Google AI Overviews) to ensure brand visibility. The guide targets the shift in…
- Launchmeltwater.com
AI Assistant for PR, Communications and Marketing teams
Meltwater introduced Mira, an AI assistant designed to transform global media, social, and AI search signals into instant, executive-ready insights for PR, communications, and marketing teams. Mira au…
- Launchmeltwater.com
The Meltwater Intelligence Platform
Meltwater introduced the Intelligence Platform, a unified AI-powered solution consolidating media, social, and AI search signals into a single platform for PR, communications, and marketing teams. The…
- Featuremeltwater.com
Meltwater Mira Studio Product Tour
Meltwater’s Mira Studio now supports automatic saving of searches, custom prompt creation, and project-based organization of work. Users can refine results with follow-up questions, export insights as…
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AI Search Visibility Report - July 2026: The latest developments in generative search
Meltwater’s July 2026 AI Search Visibility Report reveals a shift in generative search citation patterns, with YouTube and LinkedIn gaining prominence while Wikipedia, NIH, and Statista declined. Soci…
- Contentmeltwater.com
AI Citation Optimization: How a Website Rebuild Drove a 73% Citation Increase
Meltwater’s May 2026 website relaunch, focused on AI citation optimization, increased AI citations by 73% (from 99,675 to 172,862) across 50 tracked pages within five weeks. The changes prioritized cl…
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What Is the Meltwater MCP? Lessons From Real AI Workflows
Meltwater introduced the Meltwater MCP, an integration using the open Model Context Protocol to bring real-time media intelligence directly into AI assistants like ChatGPT and Claude. Teams can now qu…
- Contentmeltwater.com
How Marketing Teams Connect Campaigns to Revenue
Meltwater argues that fragmented data and vanity metrics prevent marketing teams from proving revenue impact, despite abundant data. The post introduces a shift from traditional attribution to measuri…
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