Meltwater
87 tracked updates · April 2026
15 events·13 feature updates·9 case studies·4 content pieces·2 product launches·2 technical updates·1 community signals·1 FEATURE UPDATE
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Meltwater’s on-demand webinar, led by Marcus Willis, examines why social media strategies are failing despite consistent posting. It explores the challenges of audience attention, declining impact of …
A Meltwater community article argues traditional career mentorship is outdated in the AI and portfolio career era, urging mentors to teach adaptability, critical thinking, and resilience instead of ri…
A Meltwater-YouGov study of nearly 10,000 consumers across seven markets found 51% are uncertain or skeptical about generative AI, with only 39% excited. Trust in AI-generated content varies by contex…
Meltwater announced the mCommunity Lounge for Summit 2026, featuring three community booths, exclusive swag, and roundtable discussions. The space aims to foster networking, learning, and relaxation b…
Meltwater announced a webinar focused on transforming communications reporting into actionable intelligence to earn executive trust. The session highlights how their AI-powered dashboards convert medi…
How to Filter Your Meltwater Results (Like Ctrl + F for Media Monitoring) You’ve run a search… and now you’re staring at a wall of results. Maybe you’re tracking something broad like Adidas, but right…
Meltwater unveiled Mira Studio, an AI-powered tool designed to simplify access to brand, competitive, and market intelligence without requiring Boolean search skills. The April 22 workshop in Spanish …
Meltwater announced a partnership with YouTube to integrate the Creator Partnerships API into its Influencer Marketing platform, providing brands with verified, first-party YouTube data for end-to-end…
Meltwater announced its annual Summit 2026, a two-day in-person event in New York City on May 5-6, 2026, focused on the future of PR and marketing. The event will feature keynote speakers including Gw…
Meltwater’s analysis of Coachella 2026 influencer content reveals that TikTok dominated the top 10 branded posts, generating high engagement and estimated media value (EMV) through authentic, creator-…
Meltwater published a 2026 guide on PR crisis management, emphasizing that crises now spread faster due to social media, digital media, and AI-driven information discovery. The article highlights that…
Meltwater published a beginner’s guide explaining four methods to find specific mentions in its platform: keyword search (for known titles), advanced search with URL operators (for exact matches), Mir…
Meltwater’s GenAI Lens analysis of LLM responses to the prompt 'best facial SPF' reveals that dermatologist-recommended brands EltaMD and La Roche-Posay dominate AI visibility with 60% each, driven by…
Meltwater released a recording of its April 15 Product Hour session focused on Alerts, Digest Reports, and Monitors. The session demonstrated how to set up automated alerts for spikes in mentions, sen…
Meltwater announced the venue for Summit 2026, set at the Marriott Marquis Times Square in New York. The event will span multiple floors, featuring sessions, networking spaces, and a Community Lounge …
Meltwater announced a recorded workshop from April 14 covering how to create reports in their platform, including using saved searches for custom reports, available widgets, and building reports from …
Meltwater published a 2026 guide ranking 13 market research tools, highlighting AI-driven platforms like Meltwater Radarly for real-time consumer insights, Zonka Feedback for AI-powered survey analysi…
Meltwater introduced its Consumer Intelligence Platform, a customer intelligence platform (CIP) leveraging AI, market research, and data science to analyze billions of data points for global enterpris…
Meltwater is launching 'Meltwater Summit on Tour' with its first stop in Sydney on May 21, 2026. The half-day event targets PR, communications, and marketing professionals, offering networking, expert…
Reddit’s beauty communities are now a critical source of unfiltered consumer feedback for brands, with conversations directly shaping product development and competitive strategies in 2026. Analysis o…
Brand risk management has evolved into a real-time, cross-channel challenge where threats to reputation, operations, legal compliance, financial stability, and cybersecurity emerge rapidly across medi…
Meltwater’s Facebook category page provides resources on leveraging Facebook for brand growth, including tools for social monitoring, influencer marketing, and content promotion. It highlights guides …
Meltwater’s Instagram blog page aggregates resources and guides focused on leveraging Instagram for brand marketing, influencer tracking, and visual content strategies. The page highlights tools for t…
Meltwater’s LinkedIn blog page highlights strategies for leveraging LinkedIn to grow professional networks and gain a competitive edge, emphasizing influencer marketing, posting timings, and LinkedIn …
Meltwater has expanded its content offerings to include a dedicated TikTok category page, providing resources on leveraging TikTok for brand growth, influencer marketing, and advertising strategies. T…
Meltwater’s X/Twitter blog page highlights resources for leveraging X (formerly Twitter) for social listening, influencer marketing, and audience engagement. The content includes guides on social list…
Meltwater published a blog post outlining how businesses can leverage YouTube to create engaging video content and gain a competitive edge. The article highlights Meltwater’s category page dedicated t…
Meltwater highlights Bluesky as a new social media platform for professional networking and competitive advantage. The company provides a guide on leveraging Bluesky for marketing strategies, comparin…
Meltwater highlights Snapchat as a platform for professional networking and competitive advantage, encouraging businesses to explore its features like Snapchat Discover for marketing strategies. The c…
Meltwater has launched a dedicated category page for Threads, a platform feature designed to help users grow their professional network and gain a competitive edge. The page is part of Meltwater's bro…
Meltwater is promoting its platform to businesses, emphasizing its ability to provide competitive insights and impactful data access. The company highlights its value proposition of delivering unparal…
A Meltwater community forum thread reports issues with outreach email formatting, with users unable to download a linked file due to a virus scanner flagging it as unsafe. A community manager requests…
The webpage provides instructions for creators on how to link brand partnership content in YouTube videos, emphasizing the requirement to include brand partnership details during upload or via YouTube…
Meltwater has introduced an interactive Google Map for its Summit 2026 event in New York City to help attendees navigate the city efficiently. The map highlights key Summit locations, including the ve…
Public relations (PR) measurement is evolving rapidly as AI-driven discovery reshapes how audiences engage with brands. The most critical change highlighted in this guide is the introduction of **LLM …
The article explains how to measure and improve a brand’s share of voice (SOV), a metric that tracks a brand’s visibility relative to competitors across key marketing channels such as search results, …
Market intelligence is evolving from passive monitoring to active, data-driven decision-making, with businesses increasingly prioritizing ROI and competitive advantage. The article outlines a five-ste…
The webpage appears to be a community forum or support page for Meltwater, featuring a section titled '🤖 April AI Prompt Challenge: Run Your First Coverage Report Agent.' The page includes prompts for…
Meltwater announced the winners of its 'April AI Prompt Challenge: Run Your First Coverage Report Agent,' a competition encouraging participants to use Meltwater’s tools to generate insightful media c…
AI is rapidly transforming public relations (PR) by enabling teams to detect and respond to media narratives and audience sentiment faster than ever before. The most critical change highlighted is the…
The article highlights the growing importance of Facebook monitoring software for brands, emphasizing that relying solely on native Facebook Insights creates blind spots by missing broader conversatio…
The webpage promotes an April AI Prompt Challenge focused on running a Coverage Report Agent, aiming to help teams make smarter decisions and demonstrate measurable impact. The challenge is framed aro…
Meltwater Summit 2026, scheduled for May 5-6 at the New York Marriott Marquis, introduces a series of strategic updates and opportunities for attendees, with the most significant change being the intr…
Meltwater has announced its Meltwater Summit NYC 2026, positioning it as a premier event for PR, communications, and marketing professionals. The most significant change is the introduction of an excl…
Meltwater introduces a step-by-step guide for users to compare competitors using AI-driven coverage reports, focusing on brands like Starbucks and Dunkin. The guide emphasizes moving beyond raw mentio…
Meltwater has launched the 'Road to Summit Challenge 2026,' an industry trend-reporting competition designed to engage users in creating data-driven analyses using Meltwater’s tools. Participants are …
Instagram Stories have long been a measurement blind spot in influencer marketing due to their 24-hour lifespan and limited visibility. Meltwater now addresses this gap by launching Instagram Stories …
Meltwater’s Summit 2026 is approaching, and the mCommunity group is serving as a pre-event hub to help attendees prepare. The platform is sharing actionable tips, session highlights, and networking st…
Meltwater has launched a pre-Summit 2026 planning initiative in its mCommunity platform to help attendees prepare for the upcoming event. The campaign, led by the mCommunity team, provides actionable …
Influencer marketing remains a critical strategy for brands in 2026, with 87% of marketers prioritizing brand reputation monitoring as their top goal. The article emphasizes the importance of tracking…
Meltwater, in partnership with Twitter, released *The Fashion Industry’s New Era*, a market research report leveraging social listening to uncover consumer trends in the fashion industry. The report a…
Meltwater’s India Chapter User Group has launched an AI-driven 'April AI Prompt Challenge' to help Indian communications and marketing professionals streamline their workflows. The initiative offers t…
Between February 28 and April 2, 2026, Kenya experienced a significant surge in fuel supply concerns and negative consumer sentiment, driven by supply disruptions, delayed shipments, and geopolitical …
A Meltwater case study examines how the California Walnut Board and Commission leveraged refreshed visual identity, updated messaging, and increased media activity to shift consumer perception of waln…
The final day to submit reports for the Road to Summit Reporting Challenge has arrived. Participants must post their coverage reports in the Road to Summit channel within mCommunity to be eligible for…
Pickleball is transitioning from a recreational sport to a major travel and lifestyle trend, with conversations about pickleball-related travel rising significantly. Millennials are driving the larges…
Luxury marketing audiences are increasingly skeptical of AI-generated content, with sentiment shifting sharply negative in early 2026 due to concerns over authenticity, ethics, and creative integrity.…
Social media has transformed from a controlled broadcast channel into a real-time environment where public perception of a brand can shift rapidly, often within minutes. This guide from Meltwater emph…
The article examines the evolving trend of sustainable urban logistics in Europe, highlighting a shift in industry conversation from growth optimism to practical challenges. The analysis, based on rea…
Meltwater is offering hands-on workshops and roundtable discussions at its upcoming Summit 2026 event, designed to help attendees build skills, earn certifications, and engage in collaborative discuss…
Measuring brand awareness is critical for companies to understand customer perception, market presence, and competitive positioning. The article emphasizes that brand awareness is not merely about vis…
Competitive benchmarking is a strategic practice that enables businesses to compare their performance against industry standards, competitors, or past results to identify gaps, opportunities, and area…
A marketing lead for LEGOLAND in a highly competitive Southeast Asian leisure market used Meltwater’s Explore and Analyze tools to track global and regional IP-powered attraction trends from September…
The article discusses a Meltwater community challenge where an AI-generated report analyzed global fuel price discussions, revealing 2.9 million mentions, a $5.8 billion media value, and 2.8 million s…
The Meltwater Community page discusses a user-submitted entry for the 'April AI Prompt Challenge: Run Your First Coverage Report Agent' and clarifies how to properly publish or post entries without lo…
Meltwater’s analysis reveals that white wines are currently driving the most global buzz in the Italian wine category, outperforming reds and sparkling wines in estimated views and engagements. The co…
Meltwater is accelerating its Summit 2026 event marketing with a 34-day countdown, emphasizing urgency by announcing a price increase and offering a community-exclusive discount code (MSCommunity499) …
Meltwater has announced the Day 1 agenda for its upcoming Summit 2026 event, emphasizing practical sessions for PR, communications, and marketing professionals. The agenda includes keynotes, hands-on …
Meltwater has published a guide to help users optimize inherited Meltwater account searches by leveraging existing queries and AI tools. The guide outlines a four-step process: auditing current search…
Meltwater has announced its Mid-Year Release 2026, highlighting updates and new features for its platform. The release includes a promotional challenge titled 'The Road to Summit Reporting Challenge,'…
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