- tmcnet.com
Optimizely Introduces Purpose-Built AI Models for Marketing that Deliver Frontier-Level Quality at a Fraction of the Cost
NEW YORK, Sept. 1, 2026 /PRNewswire/ -- Optimizely, the AI platform for marketing, today announced a family of purpose-built, post-trained AI models built specifically for marketing work. In early ...…
- Rebrandoptimizely.com
Proof, Bravery, and a Bigger Tribe: Bringing the new Optimizely brand to life at Camp Opticon
Optimizely unveiled a major rebrand to align its identity with its expanded platform capabilities, positioning itself as the 'AI Platform for Marketing.' The shift aims to unify its portfolio beyond A…
- adexchanger.com
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
Optimizely introduced Virtual Teammates, AI personas with job titles that integrate into marketing workflows via its Opal platform. These agents perform roles like SEO analyst, marketing analyst, or C…
- Launchoptimizely.com
Optimizely Introduces Virtual Teammates, Giving Marketers Role-Specific AI Coworkers
Optimizely introduced Virtual Teammates, AI coworkers designed to handle recurring marketing tasks while retaining organizational context. The feature addresses inefficiencies from disconnected AI too…
- cmswire.com
Optimizely Debuts Role-Based AI Teammates for Marketers
Optimizely introduced Virtual Teammates, AI-powered role-specific agents designed to automate recurring marketing tasks and reduce tool-switching. The suite includes five predefined roles such as Chie…
- tmcnet.com
Optimizely Introduces Virtual Teammates, Giving Marketers Role-Specific AI Coworkers
At launch, Optimizely is introducing a roster of Virtual Teammates for common marketing roles, including: Chief of Staff: Helps marketers prepare for meetings, track follow-ups, monitor competitive ..…
- Contentoptimizely.com
AI promised more time to think. For marketers, the reality is more work to do.
Optimizely’s global survey of 2,003 B2B marketing leaders finds AI adoption accelerating but plagued by fragmented tool stacks, hidden revision work, and brand voice erosion. 48% claim full integratio…
- optimizely.com
The agentic AI experimentation report
Optimizely Opal now embeds AI agents across the full experimentation lifecycle, enabling teams to automate hypothesis generation, execution, and analysis. Research from 900 companies and 47,000 intera…
- Featureoptimizely.com
Personalization has a scale problem
Optimizely argues that traditional rule-based personalization is unscalable and proposes 'Dynamic Experiences'—an AI-driven approach that assembles personalized front-end experiences on the fly for ea…
- Launchoptimizely.com
Kevin knows everything. What happens when he's out-of-office?
Optimizely introduced Virtual Teammates, AI-powered team members that learn and replicate human judgment to reduce reliance on single experts like 'Kevin.' These teammates integrate into existing work…
- Contentoptimizely.com
Three things to do this quarter to improve AEO
Google’s AI Overviews now answer 48% of searches without clicks, making unstructured content invisible to AI agents. Brands cited in AI Overviews see 35% higher CTR and 23x higher conversion rates, bu…
- Featureoptimizely.com
Meet the Agent: Email Subject and Preview Text Ideation
Optimizely introduced @subject_preview_text_ideation, an AI agent that generates three optimized subject line and preview text combinations for email campaigns. The agent analyzes content to produce o…
- Contentoptimizely.com
Don't bet on crawls that never pay out
Optimizely highlights a critical blind spot in AI traffic analysis: not all AI agent visits are equal. Training bots harvest content passively, while retrieval bots actively answer buyer questions in …
- Featureoptimizely.com
AI won't make your content better just by getting it live faster
Optimizely’s design team introduced Axiom Play, a functional prototype tool for testing future CMS features with real users. This led to the launch of an agent platform for tasks like proofreading and…
- Contentoptimizely.com
The (content) king is back
Optimizely’s article asserts that structured content—not experience layers—is the true competitive differentiator as generative AI exposes weaknesses in unstructured content. It argues that AI’s abili…
- Rebrandoptimizely.com
Make me uncomfortable: What it takes to build a brand that stands out
Optimizely concluded a year-long rebrand led by Director of Brand and Creative Dan Reid, emphasizing discomfort as a creative catalyst. The rebrand aimed to reflect the company’s transformation into a…
- Contentoptimizely.com
Almost half of marketers now spend a quarter of their week on admin
A new Optimizely study reveals 45% of UK marketers spend at least 25% of their week on low-value admin tasks, with slow approvals and disconnected tools as key pain points. The research links this ine…
- Eventoptimizely.com
OMVP Webinar for ANZ Partners
Optimizely is hosting a webinar on August 28, 2026, to explain its MVP program for ANZ partners, covering program structure, benefits, contribution guidelines, and spotlight opportunities. The session…
- Featureoptimizely.com
Virtual Teammates vs AI agents: What's the difference?
Optimizely contrasts its Virtual Teammates—proactive, identity-based AI collaborators with persistent roles and scoped permissions—against standalone AI agents, which are reactive utilities requiring …
- Contentoptimizely.com
In defense of the em dash (and everything else on this 'AI tell' trial)
Optimizely’s Field Notes blog defends the em dash and other stylistic choices as natural human writing traits, arguing that AI tools learned them from humans. The post criticizes the trend of intentio…
- Eventoptimizely.com
Partner Forum
Optimizely will host an invite-only Partner Forum in Sydney on August 12, 2026, featuring sessions on Optimizely One, Conductor analytics, and personalization roadmaps. Speakers include CEO Alex Atzbe…
- Contentoptimizely.com
Optimizely Named "Best Overall Content Marketing Company" in 2026 MarTech Breakthrough Awards
Optimizely was named the 'Best Overall Content Marketing Company' in the 2026 MarTech Breakthrough Awards for unifying content marketing workflows into a single AI-powered platform. The recognition hi…
- Featureoptimizely.com
The 'copy-paste incident' and other ghostwriting horror stories (ft. my AI fix)
Optimizely introduced AI-driven voice profiles in Opal to address broken handoffs in ghostwriting, capturing specific tones, phrases, and quirks of executives. The feature uses structured voice profil…
- optimizely.com
Your content supply chain is broken. You just can't see it from the inside
The article highlights systemic inefficiencies in enterprise content workflows, where 80% of effort is spent on logistics (transferring, reformatting, reviewing) rather than creation. It argues AI spe…
- Contentoptimizely.com
Three-quarters of consumers say the marketing they receive is irrelevant
Optimizely’s research reveals 75% of UK consumers receive irrelevant marketing, with 69% getting duplicate messages and 42% disengaging due to poor targeting. Marketers cite time, data, and tool fragm…
Track Optimizely on autopilot
- · Weekly AI brief: narrative summary of what shipped, every Monday 9 AM
- · Email or Slack alerts, or chat with the archive in your dashboard
- · Add Optimizely + up to 2 more competitors free, no credit card