- Featureoptimizely.com
The web was built for eyes. The agentic web is here for hands
Optimizely proposes WebMCP, a web standard allowing websites to publish structured lists of actions AI agents can perform directly, eliminating the need for agents to guess or scrape pages. The standa…
- Contentoptimizely.com
Measuring customer progress beyond the Thank You page
Optimizely highlights a shift from interaction metrics to progress scoreboards, arguing that traditional conversion metrics fail to capture customer advancement beyond the 'thank you page.' The articl…
- Featureoptimizely.com
Under the hood: What privacy actually looks like with Mark, Optimizely's AI
Optimizely’s Mark AI uses OAuth-based connectors that mirror existing API access scopes, eliminating new data exposure. Every tool call is logged and inspectable, and admins can pre-approve or disable…
- Technicaloptimizely.com
Rebuilding a website in the age of AI agents
Optimizely completed a year-long rebuild of its 1,700-page website, migrating from .NET/React to Next.js and Vercel with Optimizely’s SaaS CMS using a two-person team. AI tools streamlined content mig…
- Featureoptimizely.com
What's new in Optimizely Agent Platform: October 2026
Optimizely released new capabilities for its Agent Platform in October 2026, including enhanced AI-driven automation and workflow integrations. The updates aim to improve developer productivity and ag…
- Case Studyoptimizely.com
The People's Pension makes top converting tool 42x busier with CMS and Experimentation
The People’s Pension, a UK workplace pension provider, migrated from WordPress to Optimizely’s CMS and Experimentation platform to address governance gaps and improve user journeys. The new platform r…
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