Ce que Meltwater a publié en mai 2026

On Demand Fireside Chat: The Future of Brand Reputation | Guiding Your Brand in the Era of AI

Meltwater hosts an on-demand fireside chat discussing how brands can navigate reputation management in the AI era.

Fast Company: AI Search Rewards Substance Over Social Buzz, According to Meltwater Report

Meltwater's research reveals AI search systems prioritize well-sourced, structured content and individual voices over corporate accounts or social buzz. The findings underscore the shift from clicks t…

How to Create an Effective Competitive Intelligence Report (Step by Step with Template)

Meltwater publishes a step-by-step guide with a template for creating competitive intelligence reports, positioning their expertise in this domain.

Why User-Generated Content Is the New Visibility Engine

Meltwater’s blog argues that user-generated content (UGC) now drives AI-generated search visibility more than traditional SEO, with LinkedIn, Reddit, and review sites accounting for 62.5% of AI citati…

How Digital PR Affects AI Visibility and Search Outcomes

Digital PR now serves dual purposes: driving traditional search visibility and providing AI tools with credible third-party context to describe brands. AI engines prioritize structured, sourced conten…

Top Consumer Insights Tools & Companies

Meltwater's blog post highlights leading consumer insights tools and companies, likely including their own offerings or positioning them as a key player in the space.

How to Build and Scale Your Enterprise Influencer Marketing Program

A Meltwater blog post providing guidance on developing and scaling influencer marketing programs for enterprise organizations.

AI Search Visibility Report: Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility

Meltwater’s GenAI Lens tracked 5.35M LLM citations across eight major models, revealing model-specific citation behaviors. Earned media grew to 39.5% of citations, while YouTube became a top source fo…

The Citation Layer: Why Specific UGC Wins in AI Answers

Meltwater’s research found LinkedIn and Reddit dominate AI-generated answers in B2B categories, with LinkedIn cited in 14 of 16 business verticals. AI systems prioritize specific, firsthand UGC over p…

Balancing Authenticity in the Age of Automation

Meltwater's blog post explores the challenges and strategies for maintaining authenticity in automated marketing and communications, emphasizing the importance of human touch in a digital-first world.…

How to Build a Brand Narrative LLMs Repeat Accurately

Meltwater's blog post provides guidance on crafting a brand narrative that large language models (LLMs) can accurately repeat, emphasizing consistency and clarity in messaging.

On-Demand Webinar: The Next Evolution in Pharma and Healthcare Comms

Meltwater hosts an on-demand webinar exploring trends and innovations in pharmaceutical and healthcare communications.

The Best Content Marketing Tools for 2026

Meltwater's blog post highlights top content marketing tools for 2026, positioning the company as a thought leader in the space.

AI Visibility in Higher Education Recommendations

Meltwater publishes a blog post outlining recommendations for improving AI visibility within higher education institutions.

Where Insights Inspirethe future of PR, Comms and Marketing

Meltwater will host its 'Summit on Tour: Sydney' event on May 21, 2026, at Saltbox in Redfern, Sydney, from 12pm to 6pm. The event targets PR, communications, social media, and marketing professionals…

How to Create a Crisis Communication Plan (Step-by-Step)

Meltwater publishes a step-by-step guide on creating a crisis communication plan, emphasizing preparedness and strategic messaging for businesses.

Meltwater Wins 2026 PRWeek Global Award for “Best PR Software or AI Platform”

Meltwater received the PRWeek Global Award for Best PR Software or AI Platform, recognizing its AI-powered innovations that convert global media, social, and AI signals into actionable intelligence. T…

Brand Reputation Protection: Strategies & Tools

Meltwater publishes a blog post outlining strategies and tools for brand reputation protection, likely highlighting their own solutions in the space.

Meltwater Summit on Tour, Sydney - Happening Tomorrow!

Meltwater’s first Sydney stop of the Summit on Tour event series takes place tomorrow at The EVE Hotel in Redfern. Attendees can use the Summit app to plan schedules, explore innovations, and network,…

Best Twitter Monitoring Tools for Tracking Brand Mentions

Meltwater publishes a blog post reviewing top tools for tracking brand mentions on Twitter, positioning itself as a leading solution in the social media monitoring space.

10 Most Effective Hashtag Tracking Tools

Meltwater's blog post lists and reviews 10 hashtag tracking tools, positioning their own solution among competitors.

Brand Risk Mitigation Strategies Guide

Meltwater publishes a guide on their blog outlining strategies for mitigating brand risk, positioning themselves as thought leaders in risk management and brand monitoring.

Philippines Chapter: User Group

Meltwater has established a dedicated user group for its Philippines chapter on its community platform, likely aimed at fostering engagement and support among local users.

Control Your Narrative: Meltwater’s 2026 Mid-Year Release

Meltwater launched eight AI-driven updates to help brands monitor and shape their narrative across fragmented media ecosystems, including AI recommendations, automated reporting, Slack integration, mo…

How to Use an Influencer Marketing Hub

A blog post on Meltwater's official site explaining how to utilize their Influencer Marketing Hub tool for influencer marketing strategies.

How Popular Is TikTok Shop? Data Insights & Trends 2026

Meltwater's blog analyzes TikTok Shop's rising popularity and trends in 2026, providing data-driven insights into its growth trajectory and market impact.

How to Find Local Influencers in Your Area

Meltwater publishes a guide on identifying and engaging local influencers, highlighting their tool's capabilities for influencer discovery and outreach.

Influence View on the Creator Profile

A community post on Meltwater's Philippines chapter user group discussing the Influence View feature on the Creator Profile.

🇦🇺 Australia: Isentia to Meltwater Migration Guide

Meltwater published a migration guide for users transitioning from Isentia, noting that Reach and AVE metrics will likely increase due to broader audience measurement (monthly vs. weekly, mobile inclu…

🇦🇺 Australia: Streem to Meltwater Migration Guide

Meltwater’s Australia user group published a guide for migrating from Streem, noting higher Reach and AVE metrics due to expanded audience data capture. The guide offers three reporting consistency op…

AI in Marketing: Essential Insights for Driving Success

Meltwater publishes a blog post discussing the role of AI in marketing, providing insights and guidance for marketers.

LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds

Meltwater released a report indicating LinkedIn is the second most-cited source in AI-related answers, showcasing their research on AI-driven information discovery.

9.5M AI citations analyzed: How LinkedIn content wins AI search

A Meltwater study analyzing 9.5M AI citations found LinkedIn is the second-most cited source (0.53%) after YouTube, dominating professional, technical, and decision-driven B2B queries. Individual memb…

On-Demand Webinar: What the BTS Comeback Teaches Us About Viral Campaigns

Meltwater has published an on-demand webinar analyzing lessons from the BTS comeback for viral marketing campaigns.

Thank you for an AMAZING Summit 2026!

A thank-you post from Meltwater's community page acknowledging the success of the Meltwater Summit 2026 event.

How to Add AI Insights to Your Dashboard (In Seconds)

Meltwater introduced AI Insights, a feature that automatically generates written explanations for dashboard widgets in seconds. Users can hover over any chart and click a wand icon to produce real-tim…

Top Misinformation Detection Software Solutions in 2026

Misinformation detection software has become critical for brands to identify false narratives and reputational risks in real time, especially as AI accelerates misinformation spread. Tools like Meltwa…

Key Takeaways from Meltwater Summit 2026 Day 2

Day 2 of Meltwater Summit 2026 highlighted AI’s role in reshaping communications, emphasizing infinite personalization, trust, and data-driven storytelling. Speakers from FIFA, Mars, and YouTube under…

Creating value beyond the bottom line.

Meltwater's 'Our Impact' page outlines its commitment to creating value beyond financial metrics, focusing on ESG initiatives and corporate social responsibility.

Earn Rewards

Earn Rewards mChampions earn swag & tickets to Summit 2025!

Join a User Groups

Join a User Groups Find a Chapter by city, language or topic

Social Media Manager Role at Kaseya

Kaseya is hiring a global social media manager, highlighting its leadership in IT and security management and emphasis on AI and intelligence. The role was shared in the Meltwater community job board,…

Kaseya is hiring a global social media manager to support its leadership in IT and security management, particularly in AI and intelligence. The role was shared by Heather in the Meltwater Summit comm

“Fan Truths” is my Day 1 Takeaway!

A community post summarizing key insights ('Fan Truths') from the Day 1 sessions of Meltwater's official summit.

So many insightful sessions and demos!

A community forum post highlights multiple insightful sessions and demos, suggesting active engagement and content delivery by Meltwater.

Key Takeaways from Meltwater Summit Day 1

Meltwater Summit 2026 Day 1 introduced AI-powered tools like the Trend Center and Mira-Slack integration to help PR teams detect emerging narratives faster. Keynote speakers emphasized authenticity in…

Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals

Meltwater launched its 2026 Mid-Year Release, introducing GenAI Lens for AI presence control, Mira AI assistant embedded across workflows, expanded data coverage including speech-to-text, and AI-enhan…

Mid-Year 2026 Product Release: What's New in Meltwater?

Meltwater’s mid-year 2026 release introduces AI-driven tools like GenAI Lens for brand monitoring across AI-generated content, Mira AI as a digital teammate for faster insights, and unified dashboards…

Have you landed yet? Share your photos! 📸

Meltwater launched a community thread on its official forum to gather arrival photos and moments from Summit 2026 in New York. The thread invites attendees to share experiences, from travel check-ins …

AI-Generated Misinformation: Detect Harmful Narratives in LLMs

AI systems can distort brand perception by synthesizing outdated, exaggerated, or incorrect narratives from fragmented sources, even when outputs appear credible. Brands must proactively monitor AI-ge…

What Is Substack Marketing? How Leading Brands Use It

Substack has grown from a niche platform to a critical marketing channel, with social mentions up 30% in six months. Brands like Walmart and Shopify now sponsor or launch their own newsletters to buil…

Your Questions, Answered Live by a Meltwater Product Expert

Meltwater is hosting a live Q&A session with a product expert for its Australia Chapter User Group, allowing attendees to ask questions in real time.

Product Updates

Meltwater introduced Mira Studio Agents for automated report generation, AI-driven dashboard creation, and AI summaries for trending topics. New features include tagged content filtering, Meta platfor…

How to Perform Influencer Marketing Competitor Audit

Brands are increasingly leveraging influencer marketing, with 89% of companies collaborating with creators in 2025 compared to 50% in 2024. A structured competitor audit helps dissect rival strategies…

Scaling Your Influencer Outreach Without Compromising Quality

Meltwater’s blog post highlights a shift toward in-house influencer marketing, emphasizing authentic, long-term creator relationships over transactional partnerships. It outlines best practices for sc…

Capacitación de producto en mayo

Meltwater’s mCommunity now offers a German homepage and instant translation of posts, enabling users to search and read content in their preferred language. Additionally, Spanish-language product trai…

Produktschulungen im Mai

Meltwater’s community platform now offers a German homepage and instant translation for posts, improving accessibility for German-speaking users. Upcoming May workshops in German cover analysis basics…