Ce que Meltwater a publié en avril 2026

On-Demand Webinar: What's Happening on Social Media Right Now?

Meltwater’s on-demand webinar, led by Marcus Willis, examines why social media strategies are failing despite consistent posting. It explores the challenges of audience attention, declining impact of …

What to expect: Summit Day 1 FAQ!

The Workforce is Changing. We Must Change How We Mentor Tomorrow’s Leaders, Too.

A Meltwater community article argues traditional career mentorship is outdated in the AI and portfolio career era, urging mentors to teach adaptability, critical thinking, and resilience instead of ri…

Arrival Plans for Summit 2026

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

A Meltwater-YouGov study of nearly 10,000 consumers across seven markets found 51% are uncertain or skeptical about generative AI, with only 39% excited. Trust in AI-generated content varies by contex…

How can I set up media monitoring?

The Summit 2026 App Is Live 📱

Sneak Peek: The mCommunity Lounge!

Meltwater announced the mCommunity Lounge for Summit 2026, featuring three community booths, exclusive swag, and roundtable discussions. The space aims to foster networking, learning, and relaxation b…

2026 Global Digital Report

Webinar: Earning Executive Trust with Insights That Drive Action

Meltwater announced a webinar focused on transforming communications reporting into actionable intelligence to earn executive trust. The session highlights how their AI-powered dashboards convert medi…

How to Filter Your Meltwater Results (Like Ctrl + F for Media Monitoring)

How to Filter Your Meltwater Results (Like Ctrl + F for Media Monitoring) You’ve run a search… and now you’re staring at a wall of results. Maybe you’re tracking something broad like Adidas, but right…

Meltwater Summit App

📺 Grabación: Comenzando con Mira Studio (22 de Abril)

Meltwater unveiled Mira Studio, an AI-powered tool designed to simplify access to brand, competitive, and market intelligence without requiring Boolean search skills. The April 22 workshop in Spanish …

Join Us For Coffee, Community, and Early Badge Pickup!

Introducing Verified YouTube Data in Meltwater Influencer Marketing

Meltwater announced a partnership with YouTube to integrate the Creator Partnerships API into its Influencer Marketing platform, providing brands with verified, first-party YouTube data for end-to-end…

Where Insights Inspirethe future of PR and Marketing

Meltwater announced its annual Summit 2026, a two-day in-person event in New York City on May 5-6, 2026, focused on the future of PR and marketing. The event will feature keynote speakers including Gw…

Packing tips + Summit outfits!

PR Crisis Management: 10 Steps to Protect Your Brand in 2026

Meltwater published a 2026 guide on PR crisis management, emphasizing that crises now spread faster due to social media, digital media, and AI-driven information discovery. The article highlights that…

The Top Branded Influencer Posts of Coachella 2026

Meltwater’s analysis of Coachella 2026 influencer content reveals that TikTok dominated the top 10 branded posts, generating high engagement and estimated media value (EMV) through authentic, creator-…

🔍 How to Find Mentions in Meltwater (Beginner Guide)

Meltwater published a beginner’s guide explaining four methods to find specific mentions in its platform: keyword search (for known titles), advanced search with URL operators (for exact matches), Mir…

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Meltwater’s GenAI Lens analysis of LLM responses to the prompt 'best facial SPF' reveals that dermatologist-recommended brands EltaMD and La Roche-Posay dominate AI visibility with 60% each, driven by…

📺 Grabación: Comenzando con Alertas, Informes de Resumen y Monitoreo (15 de Abril)

Meltwater released a recording of its April 15 Product Hour session focused on Alerts, Digest Reports, and Monitors. The session demonstrated how to set up automated alerts for spikes in mentions, sen…

Sneak Peek 👀 Venue Maps!

Meltwater announced the venue for Summit 2026, set at the Marriott Marquis Times Square in New York. The event will span multiple floors, featuring sessions, networking spaces, and a Community Lounge …

📺 Grabación: Comenzando con la Creación de Reportes (14 de Abril)

Meltwater announced a recorded workshop from April 14 covering how to create reports in their platform, including using saved searches for custom reports, available widgets, and building reports from …

The 13 Best Market Research Tools in 2026

Meltwater published a 2026 guide ranking 13 market research tools, highlighting AI-driven platforms like Meltwater Radarly for real-time consumer insights, Zonka Feedback for AI-powered survey analysi…

Top 8 Customer Intelligence Platforms & Software 2025

Meltwater introduced its Consumer Intelligence Platform, a customer intelligence platform (CIP) leveraging AI, market research, and data science to analyze billions of data points for global enterpris…

Meltwater Summit on Tour 2026: 🚀 First Stop Sydney

Meltwater is launching 'Meltwater Summit on Tour' with its first stop in Sydney on May 21, 2026. The half-day event targets PR, communications, and marketing professionals, offering networking, expert…

Brand Risk Management: Strategies to Protect Brand Value

Brand risk management has evolved into a real-time, cross-channel challenge where threats to reputation, operations, legal compliance, financial stability, and cybersecurity emerge rapidly across medi…

7 Trends Defining Beauty Reddit Right Now

Reddit’s beauty communities are now a critical source of unfiltered consumer feedback for brands, with conversations directly shaping product development and competitive strategies in 2026. Analysis o…

Facebook Blog

Meltwater’s Facebook category page provides resources on leveraging Facebook for brand growth, including tools for social monitoring, influencer marketing, and content promotion. It highlights guides …

Instagram Blog

Meltwater’s Instagram blog page aggregates resources and guides focused on leveraging Instagram for brand marketing, influencer tracking, and visual content strategies. The page highlights tools for t…

LinkedIn Blog

Meltwater’s LinkedIn blog page highlights strategies for leveraging LinkedIn to grow professional networks and gain a competitive edge, emphasizing influencer marketing, posting timings, and LinkedIn …

TikTok Blog

Meltwater has expanded its content offerings to include a dedicated TikTok category page, providing resources on leveraging TikTok for brand growth, influencer marketing, and advertising strategies. T…

X/Twitter Blog

Meltwater’s X/Twitter blog page highlights resources for leveraging X (formerly Twitter) for social listening, influencer marketing, and audience engagement. The content includes guides on social list…

YouTube Blog

Meltwater published a blog post outlining how businesses can leverage YouTube to create engaging video content and gain a competitive edge. The article highlights Meltwater’s category page dedicated t…

Bluesky Blog

Meltwater highlights Bluesky as a new social media platform for professional networking and competitive advantage. The company provides a guide on leveraging Bluesky for marketing strategies, comparin…

Snapchat Blog

Meltwater highlights Snapchat as a platform for professional networking and competitive advantage, encouraging businesses to explore its features like Snapchat Discover for marketing strategies. The c…

Threads Blog

Meltwater has launched a dedicated category page for Threads, a platform feature designed to help users grow their professional network and gain a competitive edge. The page is part of Meltwater's bro…

Give your business the competitive edge withMeltwater.

Meltwater is promoting its platform to businesses, emphasizing its ability to provide competitive insights and impactful data access. The company highlights its value proposition of delivering unparal…

Outreach email formatting is messed up

A Meltwater community forum thread reports issues with outreach email formatting, with users unable to download a linked file due to a virus scanner flagging it as unsafe. A community manager requests…

For Creators: Linking Content in YouTube

The webpage provides instructions for creators on how to link brand partnership content in YouTube videos, emphasizing the requirement to include brand partnership details during upload or via YouTube…

Drop In and Drop a Pin: Check Out the Interactive Summit Map 📍

Meltwater has introduced an interactive Google Map for its Summit 2026 event in New York City to help attendees navigate the city efficiently. The map highlights key Summit locations, including the ve…

Welcome

How to Measure Share of Voice to Improve Brand Visibility

The article explains how to measure and improve a brand’s share of voice (SOV), a metric that tracks a brand’s visibility relative to competitors across key marketing channels such as search results, …

PR Measurement Guide: 15 Must-Have PR KPIs and How to Track Them

Public relations (PR) measurement is evolving rapidly as AI-driven discovery reshapes how audiences engage with brands. The most critical change highlighted in this guide is the introduction of **LLM …

How to Gather Market Intelligence: 5 Steps To Prove ROI

Market intelligence is evolving from passive monitoring to active, data-driven decision-making, with businesses increasingly prioritizing ROI and competitive advantage. The article outlines a five-ste…

Leaderboard | mCommunity

Start here

The webpage appears to be a community forum or support page for Meltwater, featuring a section titled '🤖 April AI Prompt Challenge: Run Your First Coverage Report Agent.' The page includes prompts for…

The Road to Summit Reporting Challenge: And the Winner Is…

Meltwater announced the winners of its 'April AI Prompt Challenge: Run Your First Coverage Report Agent,' a competition encouraging participants to use Meltwater’s tools to generate insightful media c…

Facebook Monitoring Software: 5 Top Tools & Tips For Social Monitoring

The article highlights the growing importance of Facebook monitoring software for brands, emphasizing that relying solely on native Facebook Insights creates blind spots by missing broader conversatio…

AI in Public Relations: 4 Ways PR Teams Gain Strategic Insight

AI is rapidly transforming public relations (PR) by enabling teams to detect and respond to media narratives and audience sentiment faster than ever before. The most critical change highlighted is the…

Data-Driven Communications Maturity Model | Meltwater | mCommunity

The webpage promotes an April AI Prompt Challenge focused on running a Coverage Report Agent, aiming to help teams make smarter decisions and demonstrate measurable impact. The challenge is framed aro…

Job Board

Meltwater Summit 2026

Meltwater Summit 2026, scheduled for May 5-6 at the New York Marriott Marquis, introduces a series of strategic updates and opportunities for attendees, with the most significant change being the intr…

Meltwater Summit NYC

Meltwater has announced its Meltwater Summit NYC 2026, positioning it as a premier event for PR, communications, and marketing professionals. The most significant change is the introduction of an excl…

☕ How to Compare Competitors in Meltwater This Quarter (Beyond the Numbers)

Meltwater introduces a step-by-step guide for users to compare competitors using AI-driven coverage reports, focusing on brands like Starbucks and Dunkin. The guide emphasizes moving beyond raw mentio…

The Road to Summit Challenge 2026

Meltwater has launched the 'Road to Summit Challenge 2026,' an industry trend-reporting competition designed to engage users in creating data-driven analyses using Meltwater’s tools. Participants are …

How to Track Influencers Instagram Stories

Instagram Stories have long been a measurement blind spot in influencer marketing due to their 24-hour lifespan and limited visibility. Meltwater now addresses this gap by launching Instagram Stories …

What's Your Best Advice When Attending Summit?

Meltwater’s Summit 2026 is approaching, and the mCommunity group is serving as a pre-event hub to help attendees prepare. The platform is sharing actionable tips, session highlights, and networking st…

The Countdown to Summit 2026 is ON!

Meltwater has launched a pre-Summit 2026 planning initiative in its mCommunity platform to help attendees prepare for the upcoming event. The campaign, led by the mCommunity team, provides actionable …

Using Social Listening for Market Research: How We Made 'The Fashion Industry's New Era'

Meltwater, in partnership with Twitter, released *The Fashion Industry’s New Era*, a market research report leveraging social listening to uncover consumer trends in the fashion industry. The report a…

Influencer Campaign Tracking and Monitoring Guide

Influencer marketing remains a critical strategy for brands in 2026, with 87% of marketers prioritizing brand reputation monitoring as their top goal. The article emphasizes the importance of tracking…

India Chapter: User Group

Welcome In! Here’s What to Do First

Meltwater’s India Chapter User Group has launched an AI-driven 'April AI Prompt Challenge' to help Indian communications and marketing professionals streamline their workflows. The initiative offers t…

Fuel Supply and Consumer Sentiment in Kenya amid geopolitical tensions in the Middle East

Between February 28 and April 2, 2026, Kenya experienced a significant surge in fuel supply concerns and negative consumer sentiment, driven by supply disruptions, delayed shipments, and geopolitical …

From Ingredient to Identity: Are Walnuts Becoming the Next “It” Nut?

A Meltwater case study examines how the California Walnut Board and Commission leveraged refreshed visual identity, updated messaging, and increased media activity to shift consumer perception of waln…

⏰ Final Call: The Road to Summit Ends Today!

The final day to submit reports for the Road to Summit Reporting Challenge has arrived. Participants must post their coverage reports in the Road to Summit channel within mCommunity to be eligible for…

Pickleball Isn’t a Just a Sport Anymore. It’s a Travel Trend.

Pickleball is transitioning from a recreational sport to a major travel and lifestyle trend, with conversations about pickleball-related travel rising significantly. Millennials are driving the larges…

The Dos and Don’ts of AI and Luxury Marketing

Luxury marketing audiences are increasingly skeptical of AI-generated content, with sentiment shifting sharply negative in early 2026 due to concerns over authenticity, ethics, and creative integrity.…

Social Media Reputation Management Guide

Social media has transformed from a controlled broadcast channel into a real-time environment where public perception of a brand can shift rapidly, often within minutes. This guide from Meltwater emph…

New to Meltwater

A Growing Trend: The New Reality of Sustainable Urban Logistics

The article examines the evolving trend of sustainable urban logistics in Europe, highlighting a shift in industry conversation from growth optimism to practical challenges. The analysis, based on rea…

How to Register: Summit Workshops + Roundtable Discussions

Meltwater is offering hands-on workshops and roundtable discussions at its upcoming Summit 2026 event, designed to help attendees build skills, earn certifications, and engage in collaborative discuss…

Competitor Benchmarking: What It Is, Why It Is Important, and Tools to Succeed

Competitive benchmarking is a strategic practice that enables businesses to compare their performance against industry standards, competitors, or past results to identify gaps, opportunities, and area…

The Complete Guide to Measuring Brand Awareness (2026)

Measuring brand awareness is critical for companies to understand customer perception, market presence, and competitive positioning. The article emphasizes that brand awareness is not merely about vis…

The Experience Arms Race: How IP-Powered Attractions Are Winning the Attention Economy

A marketing lead for LEGOLAND in a highly competitive Southeast Asian leisure market used Meltwater’s Explore and Analyze tools to track global and regional IP-powered attraction trends from September…

FUELING CRISIS IS REAL: How Global Conflicts Are Reshaping Energy Markets

The article discusses a Meltwater community challenge where an AI-generated report analyzed global fuel price discussions, revealing 2.9 million mentions, a $5.8 billion media value, and 2.8 million s…

quick question

The Meltwater Community page discusses a user-submitted entry for the 'April AI Prompt Challenge: Run Your First Coverage Report Agent' and clarifies how to properly publish or post entries without lo…

Whites continue to lead the buzz around Italian wines

Meltwater’s analysis reveals that white wines are currently driving the most global buzz in the Italian wine category, outperforming reds and sparkling wines in estimated views and engagements. The co…

Sitting on the fence about Summit? Let's fix that.

Meltwater is accelerating its Summit 2026 event marketing with a 34-day countdown, emphasizing urgency by announcing a price increase and offering a community-exclusive discount code (MSCommunity499) …

Have you checked out the Day 1 Summit agenda yet?

Meltwater has announced the Day 1 agenda for its upcoming Summit 2026 event, emphasizing practical sessions for PR, communications, and marketing professionals. The agenda includes keynotes, hands-on …

🛠️You've inherited someone else's Meltwater account. Here's how to make it yours.

Meltwater has published a guide to help users optimize inherited Meltwater account searches by leveraging existing queries and AI tools. The guide outlines a four-step process: auditing current search…

Capítulo en Español: Grupo de Usuarios

Groupe mCommunity en français

D-A-CH Community Gruppe

Mid-Year Release 2026

Meltwater has announced its Mid-Year Release 2026, highlighting updates and new features for its platform. The release includes a promotional challenge titled 'The Road to Summit Reporting Challenge,'…