Ce que Meltwater a publié en octobre 2026

Summit on Tour: Asia: What Neuroscience Can Teach Marketers About Earning Attention

Meltwater hosted a keynote by cognitive neuroscientist Carmen Simon at its Summit on Tour: Asia in Singapore, sharing frameworks to help marketers design content that earns attention through provocati…

📺 Watch: Turning Brand Monitoring Data Into Real Organizational Change

Meltwater published a workshop recording featuring Atrium Hospitality’s Marketing Manager Katie Washington, who detailed how she uses Meltwater’s Explore tool to refine Boolean searches, filter irrele…

The 6 Searches to Start Your Meltwater Journey

Meltwater published a guide outlining the six essential saved searches teams should configure first: brand, campaign/program, competitors, industry/category, executives, and crisis topics. The post em…

The Brands AI Recommends for Black Friday 2026: Insights for Marketers

Meltwater’s analysis of nine AI assistants found that Black Friday retailer shortlists form before November, with Walmart, Amazon, Target, and Best Buy dominating early recommendations. AI relies heav…

📺 Watch: What's New and What's Next With GenAI Lens (Oct 29th)

Meltwater unveiled major upgrades to its GenAI Lens product, including an Accuracy Checker to flag AI-generated inaccuracies, expanded AI Recommendations, and deeper audience analysis tools. The enhan…

Managing the narrative in the age of AI - insights from Meltwater Summit on Tour London

Meltwater organized the Narrative AI Summit on Tour in London to help PR and marketing teams navigate brand narratives in the AI era. Speakers emphasized understanding developing stories, treating AI …

📺 Grabación: Comenzando con Monitoreo de Medios en Explorar (28 de Octubre)

Meltwater released a recorded Spanish-language training session on October 28 covering how to start media monitoring in its Explorar product. The session demonstrated using the AI-powered Search Assis…

📺 Watch: APAC Getting Started with Mira Studio (22nd Oct)

Meltwater’s APAC community workshop on October 22nd unveiled Mira Studio, an AI-powered tool that converts natural language prompts into brand, competitor, and market insights without requiring Boolea…

📺 Watch: APAC Get Started with Report Building in Analyze (22nd October)

Meltwater hosted an APAC-focused product workshop on October 22 to teach users how to build custom reports in Analyze using saved searches, available widgets, and a blank canvas builder. The session i…

AMEC Measurement Month Campaign Collaboration

Meltwater is rallying its community to contribute short POVs on measurement in 2027 for a Measurement Month campaign organized with AMEC. Contributors will be quoted in a long-form article with visual…

📺 Watch: Advanced Strategies for Influencer Marketing With Klear

Meltwater’s community page released a recorded workshop demonstrating advanced Klear features for influencer marketing, including AI-driven creator alignment, recruitment automation, campaign manageme…

2026 Year-End Product Release Overview

Meltwater’s 2026 Year-End Release introduces innovations to connect fragmented signals (news, social, AI answers) into decision-ready intelligence and embed it into existing workflows. The updates aim…

Analyze, Alerts & Newsletters: 2026 Year-End Release Updates & Resources

Meltwater’s 2026 Year-End Release introduces updates to Analyze, Alerts, and Newsletters, focusing on making insights easier to find, manage, share, and act on. Key additions include customizable dash…

Meltwater Unveils Year-End Product Release, Moving Teams From Monitoring to Action

Meltwater launched its 2026 Year-End Product Release, introducing Reputation Intelligence to identify and contextualize risks in real time and expanding content analysis to AI, video, and visual media…

This Friday: Learn How to Turn Your Meltwater Data Into Real Action!

Meltwater announced a live Product Workshop this Friday featuring Katie Washington, Marketing Manager at Atrium Hospitality, who will demonstrate how she uses Meltwater’s brand monitoring tools to ans…

What Is Predictive Analytics? Moving From What Happened to What Happens Next

Meltwater introduced predictive analytics in its Explore product, using pattern recognition to forecast whether spikes in brand mentions are likely to grow or fade. The feature provides real-time aler…

Meltwater Named a Leader in the 2026 Gartner® PR Media Monitoring Tools Report

Meltwater was named a Leader in the inaugural 2026 Gartner Magic Quadrant for PR and Media Monitoring Tools, ranking highest for Ability to Execute and furthest for Completeness of Vision. The recogni…

Reddit: Unfiltered

Meltwater and Reddit co-hosted a webinar titled 'Reddit: Unfiltered' on October 22, focusing on how brands can monitor, engage, and shape conversations on Reddit. The event targeted marketing and comm…

The Drum: Why Meltwater’s Brand Campaign With Kim Cattrall is a Smart Move

Meltwater debuted a new brand campaign, 'Intelligence Is Always in Style,' for its 25th anniversary, starring Kim Cattrall as a Manhattan executive using its media intelligence platform. The campaign …

Adweek & Ad Age: Meltwater in the Mix of October's Most Creative Campaigns

Meltwater’s new brand campaign, ‘Intelligence is Always in Style,’ starring Kim Cattrall, was highlighted by Adweek and Ad Age as one of October 2026’s most creative campaigns. The short-film series p…

Digital 2027 Global Overview Report

Meltwater and We Are Social released the Digital 2027 Global Overview Report, revealing that 38.9% of global internet users (3.24B) now use GenAI monthly, with ChatGPT leading but Gemini and Claude ga…

5 Ways Small Businesses Can Use Social Listening

Meltwater published a blog post detailing five practical applications of social listening for small businesses, including reputation management, competitive analysis, product development, employer bra…

Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

Meltwater and We Are Social published the Digital 2027 report, revealing that 38.9% of the global population now uses generative AI monthly, while social media users reached 5.81 billion. The report h…

New to Meltwater? 5 Tips to Help You Get Started!

A Meltwater community member published a post offering five tips for new users to maximize value from Meltwater’s media monitoring and reputation management platform, emphasizing gradual adoption and …

What Is Descriptive Analytics? Turning Scattered Reports Into One Clear Picture

Meltwater published a guide defining descriptive analytics as the foundation for reporting, emphasizing its role in consolidating scattered data into clear insights. The post highlights Meltwater's Un…

What Is Diagnostic Analytics and Why Does It Matter?

Meltwater launched diagnostic analytics to help teams uncover why trends happen, not just that they occurred. The feature uses AI (e.g., Mira Studio) to analyze media and social data, surface recurrin…

📺 Watch: AMER Get Started with Mira Studio (October 19th)

Meltwater introduced Mira Studio, an AI-powered tool for brand, competitor, and market intelligence, in a product workshop on October 19th. The session covered Mira’s interface, use cases, and best pr…

📺 Watch: EMEA Get Started with Mira Studio (October 19th)

Meltwater introduced Mira Studio, an AI-powered tool designed to simplify access to brand, competitor, and market intelligence through natural language prompts. The October 19th EMEA workshop demonstr…

Vogue is always in style - or is it? Which top fashion magazine is most influential in 2026?

Meltwater published a data-driven analysis of four top fashion magazines (Vogue, Vanity Fair, Harper’s Bazaar, ELLE) using its own news and social media monitoring tools. Vogue led in mentions and eng…

Lessons on AI in PR and marketing from Meltwater Summit on Tour London

Meltwater hosted its AI-focused Summit on Tour in London, emphasizing human-AI collaboration in PR and marketing. Key takeaways included centering human judgment, grounding AI in reliable data, and le…

📺 Watch: APAC Getting Started with Alerts and Digest Reports (15th October)

Meltwater hosted an APAC-focused Product Hour on October 15 to demonstrate how users can set up automated alerts, compare saved searches to competitors using Monitors, and create daily inbox reports. …

📺 Watch: APAC Get Started with Media Relations (15th October)

Meltwater published a recording of its October 15 APAC-focused 'Get Started with Media Relations' workshop, offering tips, tricks, and workflow guidance for optimal use of Meltwater's media relations …

📺 Watch: 25 Meltwater Tips for 25 Years 🎉

Meltwater published a recorded workshop titled '25 Meltwater Tips for 25 Years,' demonstrating 25 shortcuts and features across its platform to improve search efficiency, social monitoring, reporting,…

AI search visibility report for September 2026: YouTube falls and YouGov enters the top 10

Meltwater’s September 2026 AI search visibility report shows YouTube citations halved across six AI models while YouGov entered the top 10 for the first time. Earned media recovered after four monthly…

Hiring in the Philippines – Data & Media Analyst Roles

Meltwater posted two Data & Media Analyst roles with the Philippines listed as a possible location. The openings are shared via Meltwater’s community job board, targeting candidates in the APAC region…

APAC Job Opportunity – Data & Media Analyst Roles

Meltwater posted two Data & Media Analyst openings in its Singapore community forum, with roles based in Malaysia or the Philippines. The post directs candidates to the Meltwater Job Board for full de…

Data & Media Analyst, APAC for a Communications Agency

Meltwater is hiring two Data & Media Analyst roles in APAC (Malaysia or Philippines) to support media monitoring, social listening, and data analysis using tools like Meltwater and Brandwatch. The Sen…

🎥 Summit on Tour London: Intelligence to Impact - The Evolving Role of Corporate Communications

Meltwater hosted a London event titled 'Intelligence to Impact' focusing on the evolving role of corporate communications, emphasizing earned media as a key differentiator in ad-blocked markets. Speak…

🎥 Summit on Tour London: What 100 Million Real AI Conversations Reveal About Your Customers

Meltwater’s Summit on Tour London session presented research from 100M AI conversations, showing how AI agents are reshaping brand selection. The event highlighted shifts in consumer behavior and trus…

🎥 Summit on Tour London: Generative AI and the Future of Brand Visibility Panel

Meltwater hosted a panel with Unilever, Snap, and Eight&Four on AI search’s impact on brand visibility, featuring Meltwater’s VP of Global Marketing Jenny Force. The session highlighted Meltwater’s we…

What is Social Listening? The Complete Guide for 2026

Meltwater released a comprehensive guide defining social listening and its evolution with AI, emphasizing its own platform capabilities like Mira for natural-language queries and GenAI Lens for AI sea…

Mars is hiring: Brand Insights & AI Innovation Manager

Meltwater's community job board features a Mars opening for a Brand Insights & AI Innovation Manager to lead measurement, insights, and AI initiatives within Mars' Corporate Affairs team. The role is …

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

Meltwater unveiled a global brand campaign starring Kim Cattrall to promote its media intelligence platform, marking its 25th anniversary. The campaign highlights how Meltwater consolidates media, soc…

Meltwater launches brand campaign “Intelligence is Always in Style” starring Kim Cattrall

Meltwater debuted a new brand campaign titled 'Intelligence is Always in Style,' starring Kim Cattrall, to celebrate its 25th anniversary. The cinematic short-film series highlights how Meltwater's AI…

Chrome Extension: Behind-Paywall Access for Australian Publications

Meltwater’s Chrome extension now unlocks full articles from Australian Tier 1 paywalled publications (e.g., The Australian, Sydney Morning Herald) directly within the extension, allowing users to read…

Social Media Statistics for South Korea [Updated 2026]

Meltwater published updated 2026 social media statistics for South Korea, highlighting near-universal internet (97.9%) and social media (95.4%) penetration, with KakaoTalk as the dominant platform. Th…

From Descriptive to Prescriptive, What Level Is Your Reporting? Find Out on 10/13.

Meltwater’s Data-Driven Communications (DDC) practice is relaunching its events under the mCommunity banner with a new workshop, 'Move From Reporting to Intelligence,' on October 13. The session, feat…

Hidden Cost of Incomplete Social Listening Data

Meltwater argues that incomplete social listening data distorts brand insights, competitive analysis, and executive reporting. It introduces GenAI Lens to track how brands are represented in AI assist…

🚀 Meltwater’s Year-End Release 2026: See What’s New

Meltwater unveiled its Year-End Release 2026, introducing AI-powered tools like GenAI Lens, Reputation Management, Mira, AI Agents, and Meltwater MCP to help teams track and influence brand narratives…

📺 Watch: Become the MVP of Brand Reputation with Real-Time Crisis Monitoring

Meltwater released a workshop recording featuring Jabil’s External Communications Lead, McKenna Kelley, demonstrating how teams use Meltwater’s media monitoring and social listening to detect brand ri…

Say Hello to Natasha, Our New Rising Professionals Mentor!

Meltwater appointed Natasha Netschay Davies as mentor and moderator for its Rising Professionals Discussions group in mCommunity. A PR/communications instructor and founder of Moonraker Agency, Natash…

Your AI Visibility Score Is a Mirror, Not a Scoreboard

Meltwater launched GenAI Lens to provide AI visibility scores measuring how prominently a brand appears in AI-generated answers across major platforms like ChatGPT and Google AI Overviews. The tool tr…

WEBINAR - Meltwater Year-End Release 2026

Meltwater announced a webinar to showcase its Year-End Release 2026 innovations, focusing on Meltwater Influencer Marketing and MCP. The event highlights how these tools help teams find better-fit cre…

What is Generative Engine Optimization (GEO) & How to Do It

Meltwater introduced Generative Engine Optimization (GEO) as a discipline to ensure brands appear accurately in AI platforms like ChatGPT and Google Search Summaries. The guide explains how GEO differ…

The social intelligence stack: Turning social data into better decisions by ListenFirst

Meltwater published a detailed framework for a 'social intelligence stack'—a four-layer system (Listen, Benchmark, Understand, Act) to turn raw social data into actionable decisions. The post emphasiz…

Launch Mission 1: Build & Edit a Media Monitoring Search

Meltwater introduced a new feature allowing users to build and edit media monitoring searches directly in the platform, demonstrated via a tutorial on tracking F1 Singapore 2026. The tool supports bas…

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Meltwater’s Social Listening data shows smart glasses sentiment flipped from 4:1 positive in early 2026 to predominantly negative by August, driven by privacy and covert recording concerns. Reddit cri…

Trend Detection Methods & Algorithms Guide

Meltwater published a guide detailing its trend detection methods, including AI-powered algorithms, statistical analysis, and visual tools to identify emerging patterns across social, news, and AI-gen…

Meltwater Academy

Meltwater introduced a new Academy course focused on generative AI prompt writing, teaching users how to apply the TRACI method and best practices to enhance daily workflows. The course includes inter…

Meltwater released a GEO Playbook course in its Academy, teaching brands how to monitor and improve visibility in AI-generated answers using its GenAI Lens product. The course covers earned vs. owned

Meltwater Summit on Tour: London - Key Takeaways

Meltwater’s London Summit highlighted how generative AI is reshaping PR and marketing, emphasizing human judgment, AI-generated content validation, and the growing role of AI in consumer buying journe…

Where Insights Inspirethe future of PR, Comms and Marketing

Meltwater announced its London summit on October 1, 2026, at 22 Bishopsgate, featuring keynotes on reputation management, generative AI, and data-driven insights. The event targets PR, comms, and mark…

Meltwater announced its Meltwater Summit on Tour: London for October 1, 2026, at 22 Bishopsgate, focusing on PR, comms, and marketing trends including real-time reputation intelligence and generative

📺 Grabación: Comenzando con Monitoreo de Medios en Explorar (30 de septiembre)

Meltwater published a recorded Spanish-language training session from September 30 demonstrating how to use its Explorar media monitoring tool. The session covered creating brand searches with an AI-p…

Capacitación de producto en octubre

Meltwater’s mCommunity now offers a German homepage and instant translation of posts, enabling users to search and read content in German. Additionally, Spanish-language product training sessions on m…

Formations produit en octobre

Meltwater’s mCommunity now offers a French-language homepage and instant translation for any post, expanding accessibility for non-English speakers. The platform also introduced French-language produc…

Produktschulungen im Oktober

Meltwater’s community platform now offers a German-language homepage and instant post translations, improving accessibility for German-speaking users. The company also announced October training sessi…