Ce que Meltwater a publié en juin 2026

How Can Social Media Listening Increase Customer Advocacy?

Meltwater's blog post explains how social media listening tools can enhance customer advocacy by identifying and engaging with advocates, tracking sentiment, and improving customer experience.

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Meltwater highlights 10 new Converseon NLP models—including Trust, Risk Intelligence, Attitudes, and Entity & Aspect Sentiment—integrated into its platform to move beyond basic sentiment analysis. The…

How to integrate SEO and AEO into PR workflows: a strategic framework

Meltwater's blog post provides a strategic framework for integrating SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) into PR workflows, emphasizing the alignment of content strat…

What we learned about PR measurement at Meltwater Summit

Meltwater hosted a summit discussing PR measurement trends and insights, highlighting their thought leadership in the PR analytics space.

PR News: Inside Meltwater Summit 2026 with Alexandra Bjertnæs and Other Top Leaders

Meltwater Summit 2026 featured a keynote conversation between Meltwater CSO Alexandra Bjertnæs and Gwyneth Paltrow, emphasizing brand integrity and authenticity over short-term buzz for PR and marketi…

Social Media Metrics and KPIs: What to Measure in 2026

Meltwater's blog post outlines key social media metrics and KPIs to track in 2026, emphasizing the importance of data-driven decision-making for marketers.

Earned Media Monitoring: Complete Guide for PR Teams (2026)

Meltwater published a comprehensive guide on earned media monitoring tailored for PR teams, likely aimed at educating potential customers and improving SEO.

On-Demand Webinar: Trust in the Age of Generative AI

Meltwater and YouGov released a webinar analyzing consumer trust in AI-generated content based on research from nearly 10,000 consumers across seven countries and 150M+ online conversations. The sessi…

Find the Right Journalists with a Media Contact Database

Meltwater's blog post highlights the capabilities of its Media Contacts Database to help users find and connect with relevant journalists for PR and outreach purposes.

FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever

Meltwater publishes a blog post analyzing the third matchday (MD3) of the FIFA World Cup 2026, covering host performance, upsets, and knockout stage implications.

Meltwater and YouGov: Trust in the Age of Generative AI

Meltwater and YouGov unveiled research on global consumer trust in generative AI, based on nearly 10,000 consumers across seven countries and 150M+ online conversations. The findings will be discussed…

The Ultimate Guide to Competitor Analysis Tools for Marketers

Meltwater published a comprehensive guide on competitor analysis tools aimed at marketers, likely to attract organic traffic and establish thought leadership in the competitive intelligence space.

Influencer Marketing Compliance: A Comprehensive Guide

Meltwater published a detailed guide on influencer marketing compliance, covering legal requirements and best practices for brands and influencers.

On-Demand Webinar: Trust in the Age of AI - APAC

Meltwater is hosting an on-demand webinar focused on trust in AI within the APAC region, likely targeting thought leadership and engagement.

How to Find Journalists and Build Media Lists for PR Success

Meltwater's blog post provides guidance on identifying relevant journalists and constructing media lists for PR campaigns. It highlights their proprietary tools for this purpose.

What Is Desk Research? Meaning, Methodology, Examples

Meltwater's blog post explains the concept of desk research, its methodologies, and provides examples. It serves as an educational resource for their audience.

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

Meltwater’s 2026 summit highlighted Generative Engine Optimization (GEO) as the new frontier for brand visibility, emphasizing that AI assistants now shape consumer discovery. Speakers argued brands m…

Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI

Meltwater's blog post explores analytical methods for measuring ROI in influencer marketing, providing insights into attribution models to help marketers verify campaign effectiveness.

Influencer Vetting Process: A Step-by-Step Framework

Meltwater publishes a blog post outlining a step-by-step framework for vetting influencers, likely to support their social media and influencer marketing solutions.

What Meltwater Summit Taught Us About the Future of Influencer Marketing

Meltwater shares insights from its Meltwater Summit 2026, focusing on the future of influencer marketing. The post highlights trends, challenges, and opportunities discussed at the event.

How to Write an Influencer Brief [+ Free Template]

Meltwater publishes a blog post guiding readers on creating an influencer marketing brief, including a free downloadable template.

FIFA World Cup 2026 MD1 Analysis: Messi, Mbappé & Match Heat

Meltwater published a blog post analyzing key players (Messi, Mbappé) and match dynamics for the FIFA World Cup 2026 MD1 stage using their media monitoring and analytics tools.

Influencer Marketing Costs 2025: Influencer Rates per Channel

Meltwater publishes a blog post detailing influencer marketing costs and rates per channel for 2025, likely as part of their thought leadership content strategy.

How To Create Media Monitoring Analysis Reports

A blog post by Meltwater providing guidance on creating effective media monitoring analysis reports, likely aimed at educating users and prospects on leveraging their platform.

Meltwater Summit

Meltwater Summit 2026 highlights AI-driven brand visibility and Answer Engine Optimization (AEO), emphasizing how LLMs cite content and how brands can appear in AI answers. Sessions cover Meltwater’s …

Meltwater Summit introduced new sessions emphasizing AI-driven brand visibility, including research on LLM citations, Answer Engine Optimization (AEO), and GenAI Lens for tracking brand presence acros

Meltwater Summit NYC 2026

Meltwater Summit NYC 2026 (May 5–6) featured keynotes on AI-driven search visibility, Answer Engine Optimization (AEO), and FIFA World Cup marketing, with research showing 60% of searches end without …

AI Search Visibility Report - May 2026: The Rise of Authority Sources in AI Search

Meltwater’s GenAI Lens research tracked 8M+ LLM citations between April and May 2026, revealing YouTube as the top-cited source (188K citations, +56.4% MoM), Wikipedia’s growing influence (+55.2% MoM)…

📺 NYC Summit 2026: How to Drive Brand Visibility in the AI Answer Engine Era - G2 x Meltwater

Meltwater and G2 are co-hosting a summit in NYC focused on driving brand visibility in the era of AI answer engines. The event appears to target marketing and PR professionals.

What Marketers Can Learn From Pokémon’s 30-Year Success

A blog post analyzing Pokémon's marketing strategies over 30 years, offering lessons for marketers. Published as part of Meltwater's content marketing efforts.

How to Select & Monitor Social Media Keywords: Practical Guide

Meltwater published a blog post providing a practical guide on selecting and monitoring social media keywords for their social media monitoring tools.

On Demand Keynote: The GEO Shift | Redefining Brand Strategy for MarComms Leaders

Meltwater has published an on-demand keynote titled 'The GEO Shift' focused on redefining brand strategy for marketing communications leaders.

Influencer Marketing Brand Safety Guide

Meltwater publishes a guide on their blog about maintaining brand safety in influencer marketing campaigns.

X Insights metrics: Views vs Est. Reach vs. Est. Impressions

Meltwater's community forum post explains the differences between Views, Estimated Reach, and Estimated Impressions in their X Insights product, providing educational content for users.

FIFA World Cup 2026 Week 1 Analysis: Emerging Narratives

Meltwater's blog post analyzes key narratives and trends from the first week of the FIFA World Cup 2026, leveraging their media monitoring and analytics capabilities.

What Brands Can Learn From the Knicks' Championship Win

Meltwater's blog post analyzes marketing lessons from the New York Knicks' championship win, offering insights for brands on leveraging sports success in their strategies.

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

Meltwater published a blog post analyzing social media trends and reactions surrounding the historic Knicks comeback in Game 4 of the NBA Finals.

Summit on Tour: Sydney – From Headlines to Hashtags with We Are Social & Meta

Meltwater hosted a Sydney summit with Meta and We Are Social, highlighting how social platforms, creator influence, and AI-powered discovery are transforming reputation management. Panellists emphasiz…

On-Demand Webinar: What's Happening on Social Media Right Now?

Meltwater is hosting an on-demand webinar titled 'What's Happening on Social Media Right Now?' focused on social media trends and insights.

Summit on Tour: Sydney – How to Drive Brand Visibility in the AI Answer Engine Era

Meltwater and We. Communications held a Sydney session on adapting communications strategies for AI-powered search platforms like ChatGPT and Perplexity. The event emphasized Generative Engine Optimis…

The Simple Guide to AI in PR and Communications

Meltwater publishes a guide explaining how AI can be applied in PR and communications strategies, offering insights and best practices for industry professionals.

NBA Finals Game 3: How Sports Fans Engaged Online

Meltwater's blog analyzes online engagement during NBA Finals Game 3, highlighting social media trends and fan behavior.

NBA Finals Game 2: The Data Points That Defined the Conversation

Meltwater publishes a blog post analyzing key data points from NBA Finals Game 2, highlighting social media and public conversation trends.

8 Lessons on Crisis Comms from Meltwater Summit 2026

Meltwater shares key takeaways from their Crisis Comms Meltwater Summit 2026, highlighting best practices in crisis communication strategies.

Who Won World Cup Marketing Before Kickoff?

Meltwater publishes a blog post examining marketing trends and strategies leading up to the World Cup, offering insights into past successful campaigns.

Best Social Media Analytics Tools & Software 2025

Meltwater's blog post provides a curated list of the top social media analytics tools for 2025, positioning their own solutions as industry leaders.

How Reddit, X, and Pinterest Are Shaping Completely Different GLP-1 Conversations

Meltwater's blog post analyzes social media conversations about GLP-1 drugs across Reddit, X (Twitter), and Pinterest, highlighting platform-specific trends and insights using their social listening t…

Seeking experienced Meltwater platform communicator to work with us on a project or PT basis to manage a campaign

Meltwater is seeking a freelance or part-time communicator with Meltwater platform experience to manage a campaign.

You asked for it — The GEO Playbook is now an mAcademy course 🎓

You asked for it — The GEO Playbook is now an mAcademy course 🎓 One of the highest-rated workshops at the NYC Summit was our GEO Playbook session. We heard you — and we've turned it into a full elearn…

How to Conduct a Consumer Trends Analysis (Guide)

Meltwater published a guide on their blog explaining methods for analyzing consumer trends, likely aimed at marketing professionals and businesses.

On-Demand Webinar: GEO in Practice: Real-World Lessons for Brands

Meltwater is hosting an on-demand webinar titled 'GEO in Practice: Real-World Lessons for Brands,' focusing on Geographic Engagement Optimization strategies.

Stop Screenshotting: Export Your Coverage as a Clean Spreadsheet

Meltwater introduced a new feature allowing users to export search results directly as Excel or CSV files, replacing manual screenshots. Exports are limited to 30,000 documents per account monthly, wi…

Got Questions? Get Answers Live — Join Our Weekly Office Hours

Meltwater is hosting weekly office hours for its Australia chapter user group to answer live questions. This is part of their community engagement efforts.