Ce que Sproutsocial a publié en 2026

2026 employee advocacy stats to secure C-level buy-in

Sprout Social published 2026 employee advocacy statistics highlighting how advocacy programs drive brand awareness, qualified leads, and talent recruitment. The data emphasizes employee-generated cont…

It’s about social media discoverability, not followers

Sprout Social argues that follower count is no longer the primary metric for social media success, as algorithmic feeds prioritize relevance and non-follower reach. Over 70% of views on platforms like…

How to break through social media saturation in a world of overwhelm

Sprout Social’s blog post examines the impact of social media saturation, driven by 5.5B users, AI-generated content, and algorithmic fragmentation. It highlights how brands like BMC used Sprout’s too…

The best brands on Instagram in 2026 (so far)

Sprout Social’s Social Futures Report spotlights standout Instagram campaigns from 2026, analyzing creative strategies and cultural relevance. The post emphasizes leveraging influencer partnerships, h…

How to measure social media with Google Analytics (GA4)

Sprout Social published a guide on using Google Analytics 4 (GA4) to measure social media performance beyond native platform metrics. It explains how GA4 tracks organic and paid social traffic, sets u…

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Standard: promotion changed — Free 30-day trial (no credit card required) - Standard: added annual billing at $166/mo (16% off) - Professional: promotion changed — …

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days (No credit card required) - Professional: promotion changed — Try Sprout free for 30 days (No credit card

How to cross-post on social media (the right way)

Sprout Social released a guide on cross-posting social media content, emphasizing tailored adaptation across platforms rather than identical duplication. It highlights benefits like reaching new audie…

Pricing updated for Sproutsocial: - Enterprise: promotion ended (was: Try Sprout free for 30 days) - Essentials: promotion ended (was: Try Sprout free for 30 days)

Support for Reddit

Sprout Social announced official Reddit Data Partner status, enabling full Reddit integration across Listening, Engagement, and Publishing workflows. Users can now manage Reddit strategy in one place,…

Social media automation: A 3-step quick start guide for 2026

Sprout Social released a guide outlining a three-step approach to social media automation for 2026, emphasizing centralized publishing, automated engagement, and listening/reporting. The guide highlig…

Q3 2026 Breaking Ground Recap: What’s new this quarter

Sprout Social launched Trellis, its agentic AI, across all plans to automate manual tasks like data summarization and report generation. New integrations include TikTok ad comments and performance rep…

What social media tasks to automate vs. outsource

Sprout Social’s 2026 report highlights that 80% of social media professionals spend over half their time on operational tasks, not strategic work. The article details how AI is automating routine task…

How to use an AI social media assistant to amplify your team’s impact

Sprout Social unveiled Trellis, an AI social media assistant designed to streamline workflows by handling data analysis, performance tracking, and social listening. The tool integrates with Sprout’s e…

How to manage social media as a one-person team

Sprout Social highlights the challenges faced by one-person social media teams, including burnout, manual tasks, and response-time pressures. The post recommends using AI and automation tools to strea…

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days - Professional: promotion changed — Try Sprout free for 30 days - Advanced: promotion changed — Try Sprout

Pricing updated for Sproutsocial: - Standard: promotion changed — 30-day free trial - Professional: promotion changed — 30-day free trial - Advanced: promotion changed — 30-day free trial - Enterprise

How to batch 30 days of Instagram content in one day

Sprout Social published a guide on Instagram content batching, a workflow to plan, create, and schedule a month’s worth of Instagram posts in a single day. The post outlines a step-by-step process, le…

How to batch a month of TikTok content in one day

Sprout Social published a step-by-step guide on batching a month of TikTok content in a single day, emphasizing efficiency for small teams. The workflow includes scripting, production, editing, and sc…