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Top updates from 2026
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Accelerate your brand growth with smarter content planning
Sprout Social introduced AI-powered caption suggestions, Optimal Send Times (using 16 weeks of audience data for 60% reach lifts), and Social Commerce features to drive traffic and sales. The platform…
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Prove your social media ROI with customized data
Sprout Social introduced Premium Analytics, enabling teams to create custom reports tailored to business goals, with AI-driven insights for rapid performance analysis. Features include widget-level su…
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Fuel business growth with AI-driven customer & competitor insights
Sprout Social introduced AI-powered enhancements to its social media listening tool, enabling brands to process billions of data points rapidly, build sophisticated queries without boolean knowledge, …
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Expand your social media reach and offset awareness spend
Sprout Social introduced an updated Employee Advocacy feature enabling employees to share pre-approved brand content with one click, while providing compliance controls and impact measurement. Custome…
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Transform social data into anAI-poweredgrowth engine
Sprout Social introduced Sprout AI, an AI-powered platform that converts billions of social messages into actionable insights and automates routine tasks. The system, led by 'Trellis,' integrates acro…
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Social media for small business growth: what works in 2026
Sprout Social’s guide emphasizes social media as a revenue driver for small businesses in 2026, detailing platform-specific strategies for Instagram, TikTok, and Facebook. It highlights the need for a…
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How to master your brand’s Facebook link in bio
Sprout Social published a guide explaining how brands can strategically use Facebook’s link-in-bio feature to drive traffic, conversions, and business goals. The post details setup, best practices, tr…
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How social intelligence unlocks intelligent customer care
Sprout Social advocates for 'intelligent customer care,' leveraging AI and social intelligence to proactively address customer issues before they escalate. The approach uses real-time sentiment analys…
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Native posting vs. Sprout Social Essentials: When to upgrade your social strategy
Sprout Social introduced Essentials, a $79/seat monthly plan for small teams, replacing native social tools with a unified platform for publishing, scheduling, and reporting. Features include centrali…
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