What Buffer shipped in March 2026

Buffer Community

Getting Started

Discord’s support page provides a step-by-step guide for new users to get started on the platform. The most significant change is the introduction of phone number verification as an additional securit…

Social Media Engagement: 11 Ways to Boost Yours + Why it Matters

Social media engagement is the cornerstone of effective digital marketing, transforming passive content consumption into active interaction. This guide from Buffer, published on April 1, 2026, argues …

Pricing discovered for Buffer

Pricing updated for Buffer: - New tier: Free ($0/mo) - New tier: Essentials ($5/mo) - New tier: Team ($10/mo)

Press resources

Buffer, a social media management toolkit for creators and small businesses, emphasizes its mission as a values-driven company offering organic audience growth solutions. The platform highlights its t…

About us

Buffer, a social media marketing tool for small businesses and creators, emphasizes its commitment to transparency, remote work, and employee well-being as core pillars of its identity. The company hi…

8 Essential Social Media Collaboration Tools — Tried + Tested by the Buffer Marketing Team

Buffer, a social media management platform, has published a guide highlighting eight essential collaboration tools for social media teams, emphasizing their own platform as a top choice. The article u…

The Best Time to Post on Social Media in 2026: Times for Every Major Platform

Buffer has published a 2026 analysis of optimal social media posting times across major platforms, revealing significant shifts in user engagement patterns compared to previous years. The study, based…

Best Content Format on Social Platforms in 2026: 45M+ Posts Analyzed

Buffer’s 2026 State of Social Media Engagement report analyzes over 45 million social media posts across Instagram, TikTok, LinkedIn, Facebook, Threads, X, Pinterest, and Bluesky to determine the best…

Replying to Your Comments on Facebook Boosts Engagement

A Buffer analysis of over 1 million Facebook posts reveals that replying to comments on Facebook posts increases reactions by 9.5% on average. The study, conducted by Buffer’s senior data scientist Ju…

How the Instagram Algorithm Works: Your 2026 Guide

Instagram has fundamentally shifted its platform dynamics in 2026 by transitioning from a social graph-driven model to a recommendation-first platform, where content is prioritized based on user inter…

Reply to TikTok comments and Google reviews

Buffer introduced the ability to reply to TikTok comments and Google Business Profile reviews directly within its platform, eliminating the need to switch between tabs. This expands Buffer’s multi-cha…

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2026

The article provides an overview of the top 24 social media platforms in 2026, ranked by monthly active users (MAUs). It highlights the importance of choosing the right platforms for a brand's target …

Twitter

How the Twitter (Now X) Algorithm Works in 2026 (+ 11 Ways You Can Succeed on the Platform)

The article provides an in-depth analysis of X’s (formerly Twitter) recommendation algorithm as of early 2026, highlighting key changes and their implications for creators, brands, and marketers. The …

Instagram Image Size Guide 2026: Post, Story, and Reels Dimensions

Instagram has updated its recommended image and video dimensions for 2026, providing specific aspect ratios and pixel resolutions for all post types to ensure optimal display and engagement. The chang…

Introducing a Calmer, More Flexible Buffer

Buffer has launched a major redesign of its platform, introducing a refreshed visual language, updated navigation, and a calmer interface to improve user experience. The redesign centralizes features …

The 11 Best Social Media Analytics Tools for Creators and Marketers

The article discusses the importance of social media analytics tools for creators and marketers, highlighting how these tools can help understand post performance, optimize strategies, and save time. …

Shea Karssing

The content is a profile page for Shea Karssing, an award-winning content writer and author. The page lists 21 articles written by Shea, covering topics such as trending songs on TikTok and Instagram,…

Social Media Insights. Backed by Real Data.

Buffer has expanded its social media insights platform with new benchmarks for Instagram and Facebook, allowing users to compare their performance against over 250,000 and 200,000 creators respectivel…

Changelog

The webpage content is currently loading and does not provide any specific information about changes, updates, or new features. It mentions categories such as 'Bug Fixes', 'Deprecation', 'Improvements…

Welcome to the Buffer community

The Buffer Community is a free, supportive space for creators, small business owners, and social media professionals to connect, share ideas, and grow together. It offers community-led conversations, …

The Best Time to Post on Twitter/X: Based on Data from 1 Million Posts

Buffer analyzed over 1 million tweets to determine the optimal posting times on Twitter/X for maximum engagement. The study found that the best time to post is 9 a.m. on Wednesday, with other high-eng…

Buffer blog

Buffer has introduced a new feature called LinkedIn Profile Analytics, which allows users to track the performance of their LinkedIn posts directly within the Buffer platform. This feature provides in…

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer's recent study analyzed over 100,000 users and found that consistent posting significantly boosts engagement across various social media platforms. The study categorized users into three groups…

Channel Groups in Channel Filters

Buffer introduced channel groups within the All Channels filter to streamline channel selection and added a 'Select all' action for bulk exclusion. These changes aim to improve navigation efficiency f…

26 Free Instagram Tools to Help Grow Your Account in 2026

Buffer has compiled a list of 26 free Instagram tools designed to help creators, marketers, and small businesses grow their accounts without incurring costs. The article highlights various tools categ…

Best Time to Post on Instagram in 2026: New Data from 9.6 Million Posts

Buffer has analyzed over 9.6 million Instagram posts to determine the optimal times for posting to maximize engagement. The study found that evening hours, particularly between 6 p.m. and 11 p.m., con…

How to Use Instagram's New Repost Button (+ 5 Other Ways to Share)

Instagram has launched a new repost button, allowing users to natively share content from their feed or reels directly to their followers' feeds. This feature, rolled out globally in August 2025, ensu…

Content Marketing

The webpage is a collection of articles focused on content marketing, providing various resources and guides for marketers and creators. The articles cover a range of topics including trending sounds …

Tamilore Oladipo

Tamilore Oladipo, a Senior Content Creator at Buffer, has grown her LinkedIn following to over 20,000 and is now exploring growth on new platforms. She creates data-driven content about social media t…

Social Media Insights

Buffer has published a comprehensive collection of social media insights based on extensive data analysis. The company analyzed over 52 million posts across 10 platforms to provide insights on engagem…

We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Buffer analyzed 1.7 million posts from X, Threads, and Bluesky, revealing that despite similar median engagement levels, the platforms exhibit distinct engagement patterns. X offers high-risk, high-re…

LinkedIn

Buffer has introduced a new feature called LinkedIn Profile Analytics, which allows users to track the performance of their LinkedIn posts directly within the Buffer platform. This feature provides in…

Kirsti Lang

Kirsti Lang, a journalist-turned-marketer and creator, has built an audience on various social media platforms and writes for Buffer. She shares data-backed insights on social media strategies. The co…

The State of Social Media Engagement in 2026: 52M+ Posts Analyzed

Buffer analyzed over 52 million posts across 10 platforms to understand social media engagement in 2026. The key finding is that replying to comments significantly boosts engagement across all platfor…

Brandon Green

Buffer has introduced a new Smart Scheduling feature that leverages platform-specific insights to recommend optimal posting times for users. This feature is designed to make social media management mo…

We’ve Rebuilt Buffer’s Composer From the Inside Out

Buffer has completely rebuilt its Composer, the core tool where users draft, tweak, preview, and publish posts. The overhaul was necessary because the Composer was built on legacy code that made maint…

Buffer News

Buffer has introduced several new features and updates aimed at enhancing social media management for creators, small businesses, and agencies. The most significant updates include the launch of Smart…

The Best Time to Post on TikTok in 2026 — New Data from 7M Posts

Buffer analyzed 7.1 million TikTok posts to determine the best times to post on the platform in 2026. The study found that the best time to post is Sunday at 9 a.m., followed by Monday at 1 p.m., and …

TikTok Algorithm Guide 2026: Everything We Know About How Videos Are Ranked

The TikTok algorithm, which determines content visibility on the For You Page (FYP), prioritizes engagement and relevance over creator popularity. It analyzes user interactions like likes, comments, a…

Top 250 TikTok Hashtags for 2026 + How to Use Them for Growth

The article provides a comprehensive guide on using TikTok hashtags to boost visibility and reach a broader audience. It emphasizes that TikTok hashtags help categorize content, enable the algorithm t…