Top updates from 2024
July 2024
- moloco.com
The AI Disruption Index: On-Demand Services Edition
Moloco and BCG released the AI Disruption Index, a research report analyzing AI's impact on 17 consumer industries, with a focus on on-demand services like ride-hailing and delivery. The report provid…
- moloco.com
The CTV Measurement Playbook
Moloco and AppsFlyer published a CTV Measurement Playbook addressing last-touch attribution flaws and offering incrementality methodologies for app advertisers. The report highlights CTV’s indirect im…
January 2024
- moloco.com
Scopely’s Monopoly GO! drives over 1 million installs on Moloco in first Month
Scopely’s hit mobile game Monopoly GO! achieved over 1 million installs in its first month using Moloco’s ad platform, leveraging a soft launch strategy and joint framework to maximize ROAS and sustai…
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