What Moloco shipped in 2026

Daily Research News no. 40479 - Moloco, Haus Partner to Measure Incremental Lift - printer-friendly - MrWeb

Moloco and Haus announced a partnership to offer independent, geo-based incrementality measurement for campaigns run on Moloco’s platform, covering mobile app and CTV channels. The collaboration aims …

Moloco gains first ad tech certification in IAB Europe retail media programme - PPC Land

Moloco achieved the first ad tech certification under IAB Europe’s Retail Media Certification Programme, validated by ABC UK, confirming its measurement and reporting meet Commerce Retail Media Measur…

Inside a mobile game’s first year

Moloco published a report analyzing 55 mobile game launches totaling $1.5B in IAP revenue and 20M players, identifying key strategies that separate breakout titles from others. The report covers creat…

US Open 2026

Moloco will host an invite-only, in-person symposium at the US Open 2026 on September 4, 2026, at Arthur Ashe Stadium, targeting senior executives in IAA gaming. The event includes leadership talks, p…

Moloco Revenue 2024: $200M ARR, $2B Valuation - GetLatka

Moloco reported $200M in 2024 revenue, matching its 2022 figure, with a latest disclosed valuation of $2B and $226.8M raised across six funding rounds, including a $24.2M Series D in 2023. The company…

Moloco, a lens that collects light to focus - 디자인 나침반

Moloco launched a new brand identity on September 14, 2026, expanding beyond mobile advertising into connected TV, retail media, and marketplaces. The rebrand introduces a lens-inspired logo and visua…

Bringing Moloco into focus

Moloco revealed a comprehensive rebrand to reflect its evolution from a niche ad-tech player to a global AI-driven advertising platform reaching over 2 billion daily users across 2.9 million apps. The…

Growth doesn’t end with acquisition

Moloco introduced Re-engagement, a new AI-powered capability within its ads platform, to drive users toward key actions like repeat purchases, reactivation, and reacquisition. The solution leverages f…

Performance belongs on TV

Moloco introduced Performance CTV, an AI-native advertising solution that optimizes connected TV campaigns for app and web conversions rather than reach alone. The platform uses household-level biddin…

Moloco’s advertising intelligence

Moloco introduced CARA, a compound AI system unifying six technical domains (campaign automation, supply, ad recommendations, bidding, creative, and signals) to optimize ad performance across billions…

Built for retail media. Ready for agentic commerce

Moloco introduced agentic commerce capabilities to its Commerce Media platform, enabling retailers to optimize product data for AI-driven recommendations and ambient onsite intelligence. The update le…

Moloco introduced CARA (Compound Ad Recommendation Architecture), an AI system that coordinates six technical domains—signals, personalization, bidding, ad serving, demand activation, and campaign aut

Moloco expands Ads MCP with 30+ read-only tools for campaign analytics and management

Moloco updated its Ads MCP tools reference to expose over 30 read-only tools that mirror the full Moloco Ads API, enabling programmatic access to workplaces, ad accounts, products, campaigns, audience…

Moloco Ads MCP integration launches for read-only alpha access

Moloco introduced an MCP layer over its Ads API, allowing AI tools like Claude to interact with reporting, diagnostics, and campaign analysis via conversational workflows. The alpha is read-only and l…

Truecaller scales native video monetization with the Moloco SDK

Truecaller integrated the Moloco SDK to unlock native video monetization across its inventory, combining its 500M-user mobile platform with Moloco’s demand capabilities. Post-integration, native video…

Special Thanks To Our Platinum Sponsors

SHOWCASE, a first-of-its-kind Retail + Commerce Media upfront, launches on September 2, 2026, in New York. The event offers buyers early access to retail media network roadmaps and a $1T retail sales …

Moloco Expands Board of Directors With Appointment of Rachel Glaser - Business Wire

Moloco named Rachel Glaser to its Board of Directors, bringing decades of financial leadership from public tech and marketplace companies. Glaser, ex-CFO of Etsy, will serve on the Audit Committee as …

How BevMo! turned CTV into a true performance channel

BevMo! tested Moloco’s CTV ads against a competitor, measuring D7 purchases and ROAS. Moloco’s AI-driven, household-level bidding and state-level geo-targeting in California delivered over 7x higher R…

Wayfair partners with Moloco to transform display advertising

Wayfair, a major home goods retailer with 22.4M customers, partnered with Moloco to integrate its Commerce Media platform, enhancing ad personalization and launching new Sponsored Display units. The c…

Moloco launches Agency Partner Program with more than a dozen founding partners

Moloco introduced its Agency Partner Program to help agencies drive performance outcomes using Moloco Ads, starting with over a dozen founding partners across North America, EMEA, LATAM, and APAC. The…