Top updates from 2025
September 2025
- developer.moloco.cloud
Moloco updates Log API for campaign event tracking
Moloco’s Ads API documentation now includes a Log API for tracking campaign events like impressions, clicks, and conversions, available upon request. The API supports CSV and Avro formats and provides…
- developer.moloco.cloud
Moloco introduces entity quota limits for Workplaces
Moloco published entity quota limits for Workplaces, capping the total number of ad accounts (20), products (40 per Ad Account), campaigns (200 per Product, 4,000 per Ad Account), and other entities l…
- developer.moloco.cloud
Moloco enhances campaign data reporting with expanded API capabilities
Moloco updated its Ads API documentation to detail comprehensive campaign data reporting tools, including Create, Read, List, and Delete report endpoints, status tracking, and downloadable JSON/CSV fo…
- moloco.com
Moloco and Skai Partner to Unlock Retail Media Access for Global Advertisers
Moloco and Skai announced a partnership integrating Moloco’s AI-driven retail media inventory with Skai’s omnichannel advertising platform, enabling global advertisers to scale campaigns across Moloco…
July 2025
- moloco.com
Moloco SDK is now available via Google AdMob and Ad Manager
Moloco announced its SDK is now accessible through Google AdMob bidding and Ad Manager’s SDK bidding platforms, enabling publishers to monetize inventory via Moloco’s global advertiser demand. The int…
June 2025
- moloco.com
Advertiser performance is retail media revenue
Moloco updated its Commerce Media platform to emphasize advertiser performance as the driver of retail media revenue, introducing AI-powered ad formats that convert high-intent traffic into measurable…
- moloco.com
Moloco Partners with Xiaomi's International Internet Business Department to Drive Growth for Millions of Mobile Apps
Moloco partnered with Xiaomi’s International Internet Business Department to enhance global mobile advertising performance using Moloco’s machine learning algorithms. The collaboration integrates Molo…
May 2025
- moloco.com
Moloco, Nestlé-Purina, Snapchat, and Mistplay Discuss the Rise of the Independent App Ecosystem at MAU Vegas 2025
Moloco, a performance advertising platform, will headline MAU Vegas 2025 as a title sponsor, featuring a customer panel with Nestlé-Purina, Snapchat, and Mistplay. The session will discuss the rise of…
April 2025
- moloco.com
Moloco Names Pat Copeland as General Manager of Moloco Commerce Media
Moloco named Pat Copeland as General Manager of Moloco Commerce Media (MCM), an AI-native retail media platform. Copeland, with 30+ years in ML and advertising at Amazon, Google, and Microsoft, will l…
January 2025
- moloco.com
King x Moloco: A partnership for player-centric growth
King, the maker of Candy Crush, partnered with Moloco to refine its user acquisition strategy by focusing on high-value players (HVP) through data-driven testing. The collaboration improved ROI and pl…
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