Top updates from 2025
December 2025
- Contentoptimizely.com
The B2B AI Checklist: Applying AI in Your Organization
For many manufacturing and distribution (M&D) companies, using AI to boost ecommerce results still feels like a future-state aspiration. It sounds powerful in theory, but it’s not always clear h…
- Contentoptimizely.com
How to rebuild your martech stack for the agentic era
AI hasn’t just changed how marketers work — it’s changed how stacks are built. Once an architectural buzzword, composability has become a business discipline. The rise of AI is forci…
- Contentoptimizely.com
Gamification VS AI: Can marketers win back attention with play?
Traffic is down. Content isn’t landing like it used to. And those hours poured into SEO? They don’t pay off the way they once did. We've all been feeling it. No, AI isn’t here to tak…
- Featureoptimizely.com
5 AI innovations in Optimizely revolutionizing B2B commerce
The massive potential of agentic commerce While much of the potential of agentic commerce may seem like a future state, that future is arriving faster than expected. According to Forester, new agentic…
- Contentoptimizely.com
7 cool ways software brands are using AI and agents
AI is no longer the shiny object sitting on the sidelines of software marketing. It’s now deeply (read: deeeeeeeply) embedded in how SaaS companies build, ship, experiment, sell, and scale &mdas…
- Featureoptimizely.com
How to start with intelligent agents for your email marketing
Opal , Optimizely’s agent-based AI platform, is now available directly in Optimizely Campaign . This gives you access to a team of intelligent AI agents that support you with analysis, ideation …
- Featureoptimizely.com
Optimizely Closes 2025 After Major AI, Content, and Experimentation Advancements; Unveils 2026 Predictions
Optimizely transformed its platform in 2025 with Opal’s evolution into an agent orchestration system featuring 28+ purpose-built marketing agents and a GEO-ready CMS. The company also highlighted stro…
- Contentoptimizely.com
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely published a report highlighting the rise of agentic content ecosystems, where AI integrates across the content lifecycle to scale personalization. The research notes over 15,000 martech too…
- Contentoptimizely.com
Sample size calculations for A/B tests and experiments
TL;DR Sample size calculations in experiments are all about balancing error rates (Type I & II). Use sample size calculation formulas that match your test design and assumptions (like equal variances …
- Eventoptimizely.com
Optimizely Opal AI Challenge: Partner Innovation & Winners
The response was nothing short of inspiring. Partners from across the globe stepped up, demonstrating an incredible commitment to innovation and a pioneering spirit that truly embodies the future of d…
- Case Studyoptimizely.com
From Sitecore to Optimizely: "no one moves the other way"
In a recent session at Opticon, we had the pleasure of hearing directly from customers and partners about the biggest trend in the digital experience landscape… that is, the growing migration f…
- Contentoptimizely.com
5 Web experiments for B2B ecommerce: Boost conversions & revenue
In B2B commerce, your product content carries a lot of weight. Manufacturers and distributors understand this, but figuring out what actually drives clicks, conversions, and orders (or re-orders)? Tha…
- Featureoptimizely.com
Why Optimizely Opal is NOT 'just another' AI tool for marketers
By now, every marketer has interacted with an AI tool. Most promise similar things like write faster, automate tasks, research quicker, publish smarter. But if you’ve used more than one, you&rsq…
- Featureoptimizely.com
Agent orchestration for marketing: What leaders need to know
Agent orchestration is the process of coordinating multiple specialized AI agents—each with its own strengths, skills, and responsibilities — to work together toward a shared goal. Kinda l…
November 2025
- Featureoptimizely.com
Integrating with Optimizely
Optimizely Connect Platform and External Content: Powering the future of connected content and data Every modern marketer knows the pain of silos. Data trapped in different systems. Teams working from…
- Featureoptimizely.com
Warehouse native experimentation: Why teams don't trust results
Your dashboards look great. Your test velocity is high. Your statistical rigor is solid. But then leadership asks the one question that stops everyone cold: " How much revenue did this generate? " Tha…
- Featureoptimizely.com
AI in analytics: Changing how data guides you
I’ve spent the past year building AI analytics capabilities in Optimizely Analytics , and the same theme comes up with customers and prospects: We’ve heavily invested in our warehouse and …
- Contentoptimizely.com
Optimizely analytics vs. Amplitude, Statsig, and Eppo
Experimentation platforms determine how your team tests, learns, and optimizes for years to come. We built this honest comparison because buyers deserve transparent information about tradeoffs, not ma…
- optimizely.com
Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow
Optimizely launched a new brand identity centered on the belief that marketers should be free to focus on creativity amid AI-driven industry pressures. The rebrand, developed with Ragged Edge and arti…
- Contentoptimizely.com
Why AI fails to scale in marketing teams (and how to fix it)
AI is supposed to change everything about marketing—faster content creation, smarter personalization, lower costs, and more time for creative, strategic work. But for many teams, that transforma…
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