Top updates from 2026
October 2026
- Featureoptimizely.com
The web was built for eyes. The agentic web is here for hands
Optimizely proposes WebMCP, a web standard allowing websites to publish structured lists of actions AI agents can perform directly, eliminating the need for agents to guess or scrape pages. The standa…
- Contentoptimizely.com
Measuring customer progress beyond the Thank You page
Optimizely highlights a shift from interaction metrics to progress scoreboards, arguing that traditional conversion metrics fail to capture customer advancement beyond the 'thank you page.' The articl…
- Featureoptimizely.com
Under the hood: What privacy actually looks like with Mark, Optimizely's AI
Optimizely’s Mark AI uses OAuth-based connectors that mirror existing API access scopes, eliminating new data exposure. Every tool call is logged and inspectable, and admins can pre-approve or disable…
- Technicaloptimizely.com
Rebuilding a website in the age of AI agents
Optimizely completed a year-long rebuild of its 1,700-page website, migrating from .NET/React to Next.js and Vercel with Optimizely’s SaaS CMS using a two-person team. AI tools streamlined content mig…
- Featureoptimizely.com
What's new in Optimizely Agent Platform: October 2026
Optimizely released new capabilities for its Agent Platform in October 2026, including enhanced AI-driven automation and workflow integrations. The updates aim to improve developer productivity and ag…
- Case Studyoptimizely.com
The People's Pension makes top converting tool 42x busier with CMS and Experimentation
The People’s Pension, a UK workplace pension provider, migrated from WordPress to Optimizely’s CMS and Experimentation platform to address governance gaps and improve user journeys. The new platform r…
September 2026
- Launchoptimizely.com
Introducing Mark-Bench: The marketing AI benchmark we built because one didn't exist
Optimizely introduced Mark-Bench, a first-of-its-kind standardized benchmark to evaluate AI performance across 17 marketing domains and 285+ tasks. Designed to address subjectivity and gaming risks, i…
- optimizely.com
Meet the Agent: Email Content Translation
Optimizely introduced an AI agent, @email_content_translation, that automates full email translation in Optimizely Campaign, including subject lines, preview text, body copy, and image alt-text. Users…
- Featureoptimizely.com
What's new in Optimizely Experience Optimization: September 30, 2026
Optimizely shipped a major update to its Experience Optimization platform, introducing AI-powered personalization (Contextual Multi-Armed Bandits), two new stats engines (Fixed Horizon and Bayesian), …
- Featureoptimizely.com
Meet the Agent: Email Optimization
Optimizely introduced an Email Optimization Agent in its Mark AI platform to provide expert-level feedback on newsletters before sending. The agent evaluates readability, engagement, visual appeal, an…
- Contentoptimizely.com
How to choose a personalization platform
Optimizely released a buyer’s guide arguing that modern personalization platforms must prove ROI through automated holdbacks, warehouse-native analytics, and AI-driven decisioning—not just rule-based …
- optimizely.com
What's new in Optimizely Agent Platform: September 2026
Optimizely launched five role-based AI Virtual Teammates (CRO Manager, Personalization Strategist, SEO & AI Search Analyst, Marketing Analyst, Chief of Staff) and real-time messaging inside its Agent …
- Contentoptimizely.com
Your marketers shouldn't have to be token economists
Optimizely highlights the challenge of AI token economics, citing cases like Uber and ServiceNow burning through AI budgets rapidly despite governance tools. The article introduces Optimizely Mark, th…
- optimizely.com
When product met marketing: We watched. We took notes. We built.
Optimizely built AI Virtual Teammates—role-based AI collaborators for marketers—after months of immersive research with content teams, web managers, and ABM specialists. The product avoids auto-genera…
- Contentoptimizely.com
Using AI for content optimization: Dos and don'ts
Optimizely published a guide on using AI for content optimization, emphasizing strategic collaboration between AI and human marketers. It highlights dos (data analysis, personalization, translations) …
- Contentoptimizely.com
Opal University graduation stories: Class of April '26
Opal University’s April 2026 cohort of 51 builders from 40+ companies demonstrated how AI agents can automate marketing experimentation workflows in just five days. Graduates like Michael Richter (Rob…
- Contentoptimizely.com
Sweet talking C-suite: How to speak CFO
Optimizely published a guide teaching marketers to frame AI tooling pitches in CFO-friendly terms like ROI, payback period, and cost of inaction. The post highlights a Forrester study claiming Optimiz…
- Contentoptimizely.com
How to host a virtual experiment ideation session
Optimizely published a step-by-step guide on its Field Notes blog for hosting virtual experiment ideation sessions to boost creativity in A/B testing programs. The article details tooling (Mural, Miro…
- Contentoptimizely.com
9 content research tips: Your roadmap for creating great content
Optimizely published a guide on content research best practices, emphasizing SEO, keyword research, and competitor analysis. The article highlights Optimizely’s Content Marketing Platform as a tool fo…
- Contentoptimizely.com
I thought AI would flatten my creative instincts. But no, it gave them room to breathe.
A marketer at Optimizely describes overcoming initial resistance to AI, reframing Optimizely’s Opal tool from a threat to creativity to a productivity enabler. Opal automates research, coordination, a…
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