- Contentoptimizely.com
With Optimizely Opal: How AI *really* thinks about your prompts
Today, we're sitting down with Opal, Optimizely's AI platform , to get an inside look at how it processes your prompts. Understanding its thought process can help you craft more effective prompts and …
- Contentoptimizely.com
A marketer's guide: How to write (much) better AI prompts
So, AI's here to help us marketers... or is it here to take over? The truth is, it's less about what you know or who you know these days—instead, we're talking more about how you ask . To get th…
- Contentoptimizely.com
The five hidden costs of choosing the wrong B2B commerce platform
How a platform built for B2C can damage your bottom line... Every day, manufacturers and distributors face increasing pressure to provide more powerful digital customer experiences. For most companies…
- Contentoptimizely.com
Understanding and implementing guardrail metrics
Three engineering teams, three different disasters. Team A shipped a recommendation algorithm that increased clicks by 40% but tanked customer satisfaction because it pushed low-quality content. Team …
- Contentoptimizely.com
Beyond best-of-breed: the case for martech consolidation
Ever worry your tech stack looks more like Jenga tower than a finely tuned machine? Hate to break it to you, but you’re suffering from stack fatigue. The symptoms are easy to spot. Tick any that…
- Launchoptimizely.com
Marketing doesn't have to be this messy - here's the fix
When I talk to marketing leaders every day, one thing is clear: they're under more pressure than ever. They need to deliver growth, manage increasingly complex teams and channels, and prove ROI, all w…
- Contentoptimizely.com
The strategic role of content operations in software GTM
Why software teams struggle with GTM coordination In many software companies, Product, Marketing, and Web teams are all sprinting. Just not always in the same direction. What should be a streamlined l…
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