Sproutsocial

How to get ahead of the holiday social media customer service rush with Sprout

Sprout Social published a holiday customer service guide highlighting that 86% of consumers will use social media for service this season, up from 2025. The pos

2026 holiday shopping trends: Tariffs, trust and timing

Sprout Social’s Q3 2026 Pulse Survey finds 78% of consumers will use social more or equally for holiday gift discovery and purchases, with 46% relying on social

2026 employee advocacy stats to secure C-level buy-in

Sprout Social published 2026 employee advocacy statistics highlighting how advocacy programs drive brand awareness, qualified leads, and talent recruitment. The

It’s about social media discoverability, not followers

Sprout Social argues that follower count is no longer the primary metric for social media success, as algorithmic feeds prioritize relevance and non-follower re

How to break through social media saturation in a world of overwhelm

Sprout Social’s blog post examines the impact of social media saturation, driven by 5.5B users, AI-generated content, and algorithmic fragmentation. It highligh

The best brands on Instagram in 2026 (so far)

Sprout Social’s Social Futures Report spotlights standout Instagram campaigns from 2026, analyzing creative strategies and cultural relevance. The post emphasiz

How to measure social media with Google Analytics (GA4)

Sprout Social published a guide on using Google Analytics 4 (GA4) to measure social media performance beyond native platform metrics. It explains how GA4 tracks

Pricing change detected for Sproutsocial

Pricing updated for Sproutsocial: - Standard: promotion changed — Free 30-day trial (no credit card required) - Standard: added annual billing at $166/mo (16% o

Pricing updated for Sproutsocial: - Standard: promotion changed — Try Sprout free for 30 days (No credit card required) - Professional: promotion changed — Try

How to cross-post on social media (the right way)

Sprout Social released a guide on cross-posting social media content, emphasizing tailored adaptation across platforms rather than identical duplication. It hig

Pricing updated for Sproutsocial: - Enterprise: promotion ended (was: Try Sprout free for 30 days) - Essentials: promotion ended (was: Try Sprout free for 30 da

Support for Reddit

Sprout Social announced official Reddit Data Partner status, enabling full Reddit integration across Listening, Engagement, and Publishing workflows. Users can

Social media automation: A 3-step quick start guide for 2026

Sprout Social released a guide outlining a three-step approach to social media automation for 2026, emphasizing centralized publishing, automated engagement, an

Q3 2026 Breaking Ground Recap: What’s new this quarter

Sprout Social launched Trellis, its agentic AI, across all plans to automate manual tasks like data summarization and report generation. New integrations includ

What social media tasks to automate vs. outsource

Sprout Social’s 2026 report highlights that 80% of social media professionals spend over half their time on operational tasks, not strategic work. The article d