Ce que Meltwater a publié en 2026

Launch Mission 1: Build & Edit a Media Monitoring Search

Meltwater introduced a new feature allowing users to build and edit media monitoring searches directly in the platform, demonstrated via a tutorial on tracking F1 Singapore 2026. The tool supports bas…

Trend Detection Methods & Algorithms Guide

Meltwater published a guide detailing its trend detection methods, including AI-powered algorithms, statistical analysis, and visual tools to identify emerging patterns across social, news, and AI-gen…

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Meltwater’s Social Listening data shows smart glasses sentiment flipped from 4:1 positive in early 2026 to predominantly negative by August, driven by privacy and covert recording concerns. Reddit cri…

Meltwater Academy

Meltwater introduced a new Academy course focused on generative AI prompt writing, teaching users how to apply the TRACI method and best practices to enhance daily workflows. The course includes inter…

Meltwater released a GEO Playbook course in its Academy, teaching brands how to monitor and improve visibility in AI-generated answers using its GenAI Lens product. The course covers earned vs. owned

Meltwater Summit on Tour: London - Key Takeaways

Meltwater’s London Summit highlighted how generative AI is reshaping PR and marketing, emphasizing human judgment, AI-generated content validation, and the growing role of AI in consumer buying journe…

Where Insights Inspirethe future of PR, Comms and Marketing

Meltwater announced its Meltwater Summit on Tour: London for October 1, 2026, at 22 Bishopsgate, focusing on PR, comms, and marketing trends including real-time reputation intelligence and generative …

Meltwater announced its London summit on October 1, 2026, at 22 Bishopsgate, featuring keynotes on reputation management, generative AI, and data-driven insights. The event targets PR, comms, and mark

📺 Grabación: Comenzando con Monitoreo de Medios en Explorar (30 de septiembre)

Meltwater published a recorded Spanish-language training session from September 30 demonstrating how to use its Explorar media monitoring tool. The session covered creating brand searches with an AI-p…

Capacitación de producto en octubre

Meltwater’s mCommunity now offers a German homepage and instant translation of posts, enabling users to search and read content in German. Additionally, Spanish-language product training sessions on m…

Formations produit en octobre

Meltwater’s mCommunity now offers a French-language homepage and instant translation for any post, expanding accessibility for non-English speakers. The platform also introduced French-language produc…

Produktschulungen im Oktober

Meltwater’s community platform now offers a German-language homepage and instant post translations, improving accessibility for German-speaking users. The company also announced October training sessi…

📺 Grabación: Introducción al Influencer Marketing con Klear (30 de Septiembre)

Meltwater published a recorded webinar on influencer marketing analytics using Klear, a third-party influencer intelligence platform. The session, led by Isabella Conti, covers competitor campaign ana…

ICYMI: Summit on Tour Asia 🎥

Meltwater made three Summit on Tour Asia sessions available on demand, covering AI-driven intelligence, YouTube creator impact measurement, and generative AI’s effect on brand visibility. Sessions fea…

Podcasts - do people prefer audio or video?

Meltwater’s analysis of 11.7M podcast-related posts (Mar-Aug 2026) found audio podcasts generated 12x more conversation than video, but video posts averaged 25% more engagement. YouTube emerged as the…

Where Insights Inspirethe future of Marketing, PR and Comms

Meltwater announced its Asia-focused summit for 2026, highlighting sessions on real-time reputation intelligence, generative AI, and brand visibility. The event features product keynotes, track sessio…

AI Visibility Tracking

Meltwater introduced GenAI Lens, the first enterprise-ready AI visibility tracking tool, enabling PR and marketing teams to monitor brand presence across major LLMs like ChatGPT, Gemini, and Perplexit…

Insights with Impact

Meltwater’s mid-year 2026 release introduces tools to proactively shape brand narratives across fragmented digital landscapes, including AI-driven brand portrayal insights, trend capitalization, and p…

Beyond Polarity: Attitude Analysis

Meltwater published a thought leadership piece on its blog introducing 'attitude analysis'—a text analytics method that identifies stances like frustration, gratitude, or disparagement to predict futu…