- Contentoptimizely.com
In-house experimentation platforms are a house of cards
The pitch always starts the same way. "Our engineers can build this with a small team in one year." It sounds reasonable. You've done harder things. One year later, you're usually still building. Or t…
- Contentoptimizely.com
5 ways to wow in your first 90 days as a marketing leader
The first 90 days in a new marketing leadership role usually feel like a mash-up of excitement, pressure, wild inbox velocity, and trying not to lose your badge on day two. But here’s the good n…
- Contentoptimizely.com
Dear content marketing leaders
The weight of every page we keep On what survives, what holds its meaning, and what you are willing to stand behind Three months in, I feel the weight of every page we choose to keep. Rooms full of id…
- Contentoptimizely.com
Red flags, ghosting, trust issues: Marketer's guide to dating AI
We've all been there. You meet an AI that promises to rock your world and revolutionize your workflow... but two weeks later, it's ghosting your content team, gaslighting your product marketers, and t…
- Contentoptimizely.com
Using AI for marketing efficiency: Dos and don'ts
Let’s get one thing straight: AI is not wiping out your entire marketing team (unless there's a job doing manual data entry for 8 hours a day—then, maybe). But what it is coming for? Your …
- Contentoptimizely.com
How to improve your change management process
Now, we don't know if you've heard but... "the digital marketing landscape is c h a n g i n g". (Cue: huge eye roll 🙄) But for real, change truly is constant in marketing, and shockingly—or mayb…
- Contentoptimizely.com
How to improve internal communications as a marketing leader
As a marketing leader, it's pretty fair to say you obsess over the clarity of your external messaging. But what about the messages you send internally? Sure, you might speak to your team daily, but ef…
- Contentoptimizely.com
How to wow in first 90 days as product and experimentation leader
The first 90 days in a new product or experimentation role feel like drinking from a fire hose while someone yells "What's the revenue impact?" in your ear. However, this window is your greatest advan…
- Contentoptimizely.com
Real power saves you but post-hoc power tricks you
TL;DR Power analysis is your experiment’s safety net in fixed-horizon frequentist test Without it, non-significant results mean nothing: You can’t tell if there’s no effect or just n…
- Featureoptimizely.com
AI workflows for smarter merchandising
The merchandising manager’s reality If you manage a complex catalog, you already know the truth. Growth does not break first. Operations do. Manual tasks to enter or update product data across p…
- Featureoptimizely.com
10 practical use cases for Opal in Campaign
Opal is now available directly within Optimizely Campaign. Unlike general AI tools, Opal has specific agents that understand your campaign data, documentation, and workflows. This context allows you t…
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