- Contentoptimizely.com
What financial services marketers are actually learning about AI
There's a version of the AI conversation in financial services that goes like this: leadership sends a memo, a tool gets approved, someone books a training, and six months later nothing has really cha…
- Partnershipoptimizely.com
Optimizely and Deloitte Digital Collaborate to Help Accelerate AI-Powered Marketing Transformation
Optimizely and Deloitte Digital announced a strategic collaboration to help brands deliver AI-driven digital experiences through combined experimentation, personalization, and transformation services.…
- Featureoptimizely.com
Powering AI with feature flags
The "Model Wars" have entered a new phase. In the early days of generative AI, success was measured by who had the most parameters or the lowest latency. But as AI moves from the lab into enterprise p…
- Contentoptimizely.com
The personality audit I didn't ask for
Like most content marketers using AI, I've been training my tools to write in my tone of voice. Great news : it worked. Bad news : apparently I say "actually" approximately 400 times per doc. My AI ha…
- Contentoptimizely.com
AI can write your code. It can't write your brand.
Here's a number that should bother you: the average enterprise content production cycle takes weeks. A brief, a writer, a review, a round of edits, a legal sign-off, a publish, a wait for results. Wee…
- Featureaol.com
Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform - AOL.com
Optimizely reports 42% quarter-over-quarter ARR growth for its Opal AI agent orchestration platform, driven by 1,700 customers building 4,000+ agents and executing 172,000+ workflows. Teams now use AI…
- Featureoptimizely.com
Optimizely Reports 42% Quarter-Over-Quarter ARR Growth for Its AI Agent Orchestration Platform
Optimizely reported 42% quarter-over-quarter ARR growth for its AI agent orchestration platform, Opal, with nearly 1,700 customers building over 4,000 agents and executing 172,000+ workflows. Usage is…
- Contentoptimizely.com
A marketer's guide to 1:1 hyper-personalization at scale
Every marketer wants the same thing: to make every prospect feel like the only prospect. You know the pitch you'd give if you had time. The one that leads with their exact pain point, references the i…
- Contentoptimizely.com
Sweet talking C-suite: How to speak CFO
You've just spent three weeks building the case for a new AI solution for your marketing team. The deck is beautiful. You've got trend graphs, competitor analysis, a whole slide on how the tool will "…
- Contentoptimizely.com
Opal University graduation stories: Class of April '26
Here's what the Opal U | AI Marketing University April cohorts proved: five days is enough. Enough to build an ABM team from scratch. Enough to retire the Slack thread where everyone asks "what's happ…
- Contentoptimizely.com
Fixed horizon, Bayesian, or sequential: Choosing a stats engine
My interest in statistics started with a joke I heard as a kid. Someone asked: "What's the chance of seeing a dinosaur on the metro?" Being a data-minded person, I'd say "0%. Dinosaurs are extinct." T…
- Contentoptimizely.com
Your AI strategy is only as good as your AI governance
Let's start with some numbers that should make you at least a little uncomfortable. 91% of organizations have no formal structures or processes in place to govern AI use internally. 71% of companies i…
- Contentoptimizely.com
AI for marketing: Stop automating the fun parts of your job
Hands up if you (and the rest of your marketing team) have been here: A team gathers, someone asks "what would you want an AI agent to do for you?" and within minutes the room is full of ideas. People…
- Partnershipoptimizely.com
SoftServe Selects Optimizely as Exclusive DXP Partner
Optimizely and SoftServe announced a strategic partnership where SoftServe relaunched its global website on Optimizely CMS in 60 days and will co-develop solutions on Optimizely One. SoftServe will in…
- Contentoptimizely.com
How AI Agents Change Content Operations in Content Marketing
I cried at a marketing presentation once. Twenty-something, bad coffee, someone else's work on someone else's screen. The room fluorescent and forgettable. And something in it found me anyway, reached…
- optimizely.com
Experiments that improve homepages in retail
Three experiments that show how matching the right content to the right visitor changes what happens when they land on your site. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Homepage,…
- optimizely.com
Experiments that improve product pages in retail
Two experiments that draw more attention to popular products increase the likelihood that those items will be added to the cart. WHO: E-commerce & CRO teams IMPACTED PAGES: Product pages, product list…
- Contentoptimizely.com
Experiments that improve search results in retail
One experiment that turned dead ends into conversions and proved that fixing what breaks quietly can have a very loud revenue impact. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Searc…
- optimizely.com
Experiments that improve checkout pages in retail
Four experiments that reduce distraction, increase trust, and help more visitors complete their purchase. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Cart page, checkout flow, mini-ca…
- optimizely.com
Experiments that improve subscription pages in retail
Two experiments that show how small changes to choice and framing can turn a product page into a subscription engine. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Product Detail Pages,…
- optimizely.com
Experiments that improve category pages in retail
Two experiments that show how the right signal at the right moment (a promo message and a badge) changes what visitors do next. WHO: E-commerce & CRO teams INDUSTRY: Retail IMPACTED PAGES: Category pa…
- optimizely.com
Experiments that improve demo forms and landing pages
Three experiments that show how clearer design, fewer fields, and better visual context turn more landing page visitors into leads. WHO: Growth, demand generation & CRO teams INDUSTRY: Software & B2B …
- optimizely.com
Experiments that improve homepages in Software & B2B
Three experiments that show how the right message, delivered to the right audience, changes what visitors do when they land on your homepage. WHO: Growth, demand generation & CRO teams INDUSTRY: Softw…
- optimizely.com
Experiments that improve login and signup pages in Software & B2B
Two experiments that show how reducing friction and clarifying the path to sign-up can meaningfully increase the number of prospects who follow through. WHO: Growth, demand generation & CRO teams INDU…
- Contentoptimizely.com
Experiments that improve offer pages in financial services
Three experiments that show how presenting options, surfacing prices, and using video can change which offer visitors choose and whether they choose at all. WHO: Digital, growth & CRO teams INDUSTRY: …
- optimizely.com
Experiments that improve homepages in financial services
Three experiments that show how navigation, design, and copy each play a role in getting visitors to take the next step. WHO: Digital, growth & CRO teams INDUSTRY: Business & Financial Services IMPACT…
- optimizely.com
Experiments that improve mobile pages in financial services
One experiment that shows how the words on a button can be the difference between a visitor clicking through or moving on. WHO: Digital, growth & CRO teams INDUSTRY: Business & Financial Services IMPA…
- optimizely.com
Experiments that improve homepages in Healthcare
One experiment that shows how surfacing the right content for the right audience can significantly increase engagement and lead capture. WHO: Digital, growth & CRO teams INDUSTRY: Healthcare IMPACTED …
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