- Contentoptimizely.com
New Optimizely Research Suggests AI's Not Helping Marketers Regain Their Creativity
Optimizely’s new research, *The Passion-Pressure Paradox*, finds 41.8% of marketers report their roles are only 50/50 creative, while 37.9% spend most time on coordination rather than strategy. AI sav…
- Contentoptimizely.com
Opal University graduation stories: Class of March '26
Most enterprise AI programmes have a slides problem. The strategy looks great at an all-hands. The use cases are compelling. The roadmap is ambitious. And then... not a lot actually changes for the pe…
- Eventoptimizely.com
Test + Learn 2025: 6 key takeaways for experimentation teams
It's official: Test + Learn 2025 was another success, and it's back in 2026. This year, on June 17th, we're taking it deeper into AI agents in experimentation, with Elena Verna returning to keynote. S…
- Integrationoptimizely.com
Remote MCP Server is here: Bring Optimizely into your AI tools
At Optimizely, we're always looking for ways to make experimentation more seamless, intuitive, and integrated into your daily workflow. When we introduced the Optimizely MCP Server, we brought experim…
- Contentoptimizely.com
Optimizely releases AI use case discovery template to identify high-impact opportunities
Optimizely published a framework and downloadable template to help enterprises identify high-impact AI use cases by mapping workflows, pinpointing inefficiencies, and defining solvable problems. The t…
- Contentoptimizely.com
Now AI has made content infinite, what becomes valuable?
For most of marketing history, the most dastardly of bottlenecks was content generation or production. You had an idea, but turning it into something — the copy, the creative, the campaign &mdas…
- Contentoptimizely.com
5 mistakes teams make when introducing AI agents
At our recent Agents in Action event , Daniel Hulme (Chief AI Officer @ WPP) — who has spent 25 years building and deploying AI systems at scale — made an observation that stuck. "We get e…
- Contentoptimizely.com
Invisible tax: Your fragmented content system is costing you $$$
Here's a fun game. Add up how much budget goes on your CMS , DAM , and content marketing platform (yep, another acronym of CMP ), and whatever project management tool someone snuck in last year. Now, …
- Featureoptimizely.com
Why experience optimization needs a platform, not point solutions
The article argues that organizations relying on fragmented point solutions for experimentation, personalization, and feature delivery face significant inefficiencies, including misaligned data, dupli…
- Contentoptimizely.com
Everything you need to know for a site redesign
Most website redesigns fail before the first wireframe gets drawn. Not because the design is bad. Not because the developers underdeliver. The brief was built around a web that no longer exists. AI to…
- Contentoptimizely.com
The future of experimentation
The Red Queen told Alice it takes all the running you can do just to stay in the same place. AI delivered exactly that dynamic to digital organizations. Teams generate ideas faster, produce content fa…
- optimizely.com
How to choose a CMS in 2026 (no, it’s not about features)
The article argues that selecting a CMS in 2026 should prioritize how content flows through an organization—governance, velocity, content modeling, integration overhead, and AI extensibility—over trad…
- Contentoptimizely.com
Migrating from Sitecore to Optimizely — smarter with Opal AI
Before I came to Optimizely, I worked at an analytics company running on Sitecore. I was part of the migration off of Sitecore. We expected the complexity to come from moving platforms. It didn’…
- Launchoptimizely.com
Optimizely ‘Opal University’ Participants Build 375 AI Agents in Five Days as Demand Grows for Hands-On AI Training
Optimizely introduced Opal University, a free certification program where marketing teams build AI agents in five days, with 1,500+ signups and 375 agents created so far. Participants report 80-95% ti…
- Contentoptimizely.com
20 questions to ask when evaluating a B2B commerce platform
Choosing the right B2B commerce platform is possibly the most important decision a manufacturer or distributor will make in the next decade. You need more than a feature checklist or vendor matrix. Yo…
- Contentoptimizely.com
Personalization strategy roadmap: Reach the right audience fast
Every personalization program eventually hits the same wall. The strategy exists. The tools are in place. Scaling it, proving it, and making it feel genuinely personal at volume is where most programs…
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